The world of finance has a lot of moving parts and is in a constant state of flux.
The advice you share on your blog today may not remain relevant a year down the line.
Plus, the blogging market is highly saturated.
There are literally hundreds and thousands of blogs and websites on the topic of finance and as a relatively new blog, it can be a hugely daunting task to create a niche for yourself and see your blog grow.
The marketing and business techniques we are going to share here today are simple, creative, and can be immediately put into action.
The world of finance is vast. Some of the common areas include personal finance, investment, stock market, corporate finance, risk management, and similar others.
Since finance is a highly technical area and requires years of knowledge and experience to gain expertise in, no single person can be called a master of its multiple various disciplines.
Therefore, to ensure that you are giving your readers your best advice and most honest and real opinions, you need to choose a niche and create a blog about that.
Find out what you are seriously good at and start with that. Instead of giving vague and superfluous information on several financial topics, it’s better to stick to one and really sell your authority on that.
- Optics Matter
How your blog looks says a lot about you – whether you consider it fair or not. When people see your website, they are forming immediate perceptions about the business and the brains behind it.
If your finance blog looks sloppy and haphazardly put together, hardly anyone will pay heed to your financial advice no matter how brilliant it is.
Therefore, pay attention to your blog’s design. Remove the clutter, streamline the navigation, and create a financial logo to make your blog seem ready for business.
Remember that your blog’s design needs to have relevance to your industry. There is no room for cutesy fonts on a stock trading blog.
Instead, choose fonts that are simple to read and in legible sizes. Similarly, go with color schemes that are inviting but not cheesy and that look appropriate on a money-related serious blog.
- Network With Others Bloggers And Financial Experts
For a finance expert, networking is the key.
You need to have your finger on the pulse and you can’t have that if you are not talking to your peers in the business.
How are you going to get inside news or insightful updates? Who are you going to share your ideas with to spot the incoming trends?
Sharing your knowledge, ideas, and experiences with other people who are in a similar situation as you is beneficial for everyone, most importantly your readers.
Through your blog, they are gaining access to more perspectives and deeper knowledge.
The more you network with other experts in your field, the larger your target market will grow and they’ll always have reason to check out your blog for your expert take on the latest financial news.
- Keep An Eye On The News
On the topic of the latest financial news, it’s important to keep your ear to the ground.
You won’t be a financial expert if you are not aware of the latest developments in the market and share your thoughts about how these developments will affect the business and economy.
Your analysis of the latest news can be an important driving factor for your blog.
However, focus on news that is relevant to your specific area and be honest in your estimates of impact.
- Compile Industry Statistics
This is not only a great strategy to get more readers to your blog but also to get high-quality backlinks.
Writers, especially financial writers, are always looking for relevant stats and facts to include in their articles to solidify their arguments.
If your blog can be a place for updated stats and numbers, not only your readers will know that you are a person who can back up his/her claims but will also attract writers and experts to your statistics section.
The more people cite your resources, the more highly Google will rank your blog as an authority site.
To compile industry stats, you can either rely on other news media and research agencies or conduct your own primary research.
The latter is a particularly great idea if you’ve got an organized team around. If not, though, you can still browse around various websites and keep your stats section alive and pulsating.
Some resources for free stats:
- Studies conducted by large companies
- Research journals
- News stories
- Use Targeted Ads
We talked about being specific when you are choosing your area of financial expertise. That is going to come in useful when you are building an ad campaign.
A targeted ad campaign for your blog will bring focus to your strategy so you can only appeal to the audience that’s already looking for information you are selling.
The targeted ads on Facebook and other social media come with sophisticated analytical tools that clue you in to the latest publishing trends.
These tools will show you what your target audience is looking for, the things they are spending their most time reading, and any gaps they are facing in their fulfillment of financial management.
- Talk About Case Studies
This is the type of content that really tests your mettle as an expert and allows you to create some high-value content.
A case study is a detailed analysis and an in-depth study of a particular event, person, or group to understand complex patterns, history, and context.
It is a distinguished research method and allows you to stretch your research and writing muscles.
- A case study can cover the case of one of your satisfied clients
- You can also focus on a local business and discuss their winning strategies that gel well with your financial beliefs.
- Comparing two leading financial products is also a great strategy to get more readers to your blog.
- Dissecting an economic policy by the government and exploring its history and impact is also a great idea.
Delving deep into topics is an incredible way for a financial blog to establish its authority. The more area on a given topic you can cover, the more opportunities you will have to show your prowess as an analyst.
- Tutorials, Explainers Videos, FAQs
Finance is a complex subject. Not many people understand it.
Then you add the innumerable policies that govern the exercise of finances and you seriously end up with a really complicated web that most people hate.
But paraphrasing Einstein, if you are any kind of true expert, you’ll know how to decode the difficult parts of a topic and make it easy and interesting to understand.
A financial blog that contains not only tons of information but educational materials too is something that I’ll immediately subscribe to.
Get in on the action and start creating explainer videos. Survey your audience and find out what their most common financial queries are.
Then create an FAQs section and answer those common queries.
The intent is here to serve the customers. While these strategies may not convert leads into paying customers, they’ll surely enhance your expert status and reliability.
That in turn can bring you a lot of paying customers.
While all of these are successful growth strategies, none of them will work if you aren’t being consistent.
So, make consistency your #1 goal. Post regularly; if not multiple times a week then at least once a week. Follow through on these growth strategies for a year or more and get ready to see some grand results.
For more on this topic and others, browse our blog. We’ll see you later.