So you want to start earning as a young blogger in Kenya?
Well, you are in the right place.
Today, I will show you at least 10 proven ways to make money blogging in Kenya. But first, we need to talk.
There is a humongous cloud of confusion of who exactly is a blogger, and what he does.
And if we are going to give a perfect answer, I better start from the very foundation.
What is a blog?
By definition, a blog (short version of ‘weblog’) is a form of online journal or website offering information using reverse chronological order.
Meaning, the most recent posts appear at the top.
It is a platform giving you a chance to share whatever you have in mind freely.
For example, what you are reading now is a blog.
Did you know there are over 600 million blogs on the web today, And hundreds of thousands of others being added daily?
What are the functions of a blog?
Technically, there are a ton of reasons to start a blog in Kenya. But I have narrowed them down to only two.
- For personal use.
- Business blogging.
You either use a blog as you would a personal journal, recording daily occurrences for the future.
And then there are those using it for business, projects, and anything else that might earn them money.
That is the category you fall into.
But before we continue; pause and think about this. You are reading my post on how to earn as a blogger in Kenya.
Do you know what that means, you have moved away from personal use to business use of a blog.
What is blogging?
Blogging in Kenya is the process of maintaining a blog.
Technically, it is a collection of skills necessary to successfully keep running and manage a blog.
Such skills include but are not limited to; writing, linking, research, publishing, and sharing content easily over the internet.
Without any of these skills, you don’t have a successful blog.
Look at all these thriving blogs out there, they publish quality content regularly. The content is also shared on other platforms like social media.
And then there is the link-building.
Here, you are referencing the sources of your information, unless the whole thing is your opinion.
But then also, there must be research, a quote, or someone that shaped it, right?
Who is a blogger?
I told you, it’s going to make sense in the end. Can you guess?
If you said a blogger is someone who runs and maintains a blog, you are correct.
He or she leverages the platform to share his or her opinion and expertise on diverse topics targeting a specific audience.
What do you require to be a blogger in Kenya?
This has rather an obvious answer, but I will provide it anyway for clarity’s sake.
You need a platform
To call yourself a blogger in Kenya or anywhere else, you need a weblog, a platform.
The platform can be your own or someone else’s.
For example, you can sign up as a contributor to someone’s website and still call yourself a blogger.
Alternatively, you can blog on social media.
Facebook and LinkedIn allow you to post content (forget your pictures and short updates) on the platform using special tools.
On Facebook, you have Facebook Notes, and on LinkedIn, you have the LinkedIn Articles or LinkedIn Pulse.
2. You need content
Once you have secured a platform to ply your trade, the next step is to think about what you are going to be blogging about.
What will you be sharing on your blog?
As we mentioned, this can be your opinion on immediate matters, guides on how to do stuff or anything else that might be of interest to some people.
Talking of people, here is one last requirement.
3. You need an audience
You don’t have a blog if there is no one to read your posts. Your blog audience is a specific group of people who have an interest in what you are sharing.
If you are sharing your experiences and guides on online trading, then your audience will mostly involve online traders.
Having said that, in most cases, your choice of platform affects how you will get the audience.
If you are blogging on social media, you don’t have to worry about where the readers will come from. Such platforms already have audiences, so it is a matter of putting the content in front of them.
Facebook has over 2 billion monthly users, if you can reach even 0.1% of that, you are way ahead of the curve.
On the flip side, having your platform kind of comes with the extra task of attracting the audience.
Remember, when you start a website (blog), no one knows who you are or that you even exist.
It is your job, therefore, to make sure that whatever you post gets enough eyeballs it deserves.
How to drive traffic to your blog in Kenya
I am going the extra mile to give you these because without an audience, earning as a blogger in Kenya is a tough nut to crack.
You can post all you want, but without some of the things I will discuss below, you don’t have even the slightest chance.
Remember, there are 600 million blogs on the web.
To get a chance to make money blogging; do all these things.
- Post quality after quality content. Today, people are looking for valuable content. They are looking for practical solutions to their problems. And they do not accept anything lesser
- Leverage search engines to generate traffic. You have two choices as I see it, either pay to get the traffic or use SEO to generate free organic traffic. Most bloggers go for the last one.
- Post consistently. Blogging shouldn’t be something you do whenever you feel like doing it, especially if you are in it for the money. Have a publishing schedule and stick to it.
- Share content widely. This includes sharing on social media, forums, and other blogs.
To this point, you have everything you need to start earning as a blogger in Kenya. But how do you do that exactly?
How to earn as a blogger in Kenya
To earn as a blogger in Kenya, you need strategies to monetize your blog. And now, I will show you exactly what to do and how to do it exceptionally well.
Do you think adverts are only for the billboards and newspapers? Think again.
Advertising is the most effective way of making money with a website.
Technically, website ads come in two-fold:
- Renting or selling ad space on your website directly to advertisers
- Partnering with an ads network where they serve the ads directly on your site.
While the first option has the potential to earn you a lot of money, it is a tough case to close.
Since your website is still green, it will be hard to contact and prove yourself to advertising agencies.
But the second option can help.
There are several ad networks out there that accept bloggers.
For example, Google’s very own AdSense, Mediavine, and Ezoic, among others accept bloggers.
Ideally, instead of looking for advertisers by yourself, the ad network will do the heavy lifting for you.
It will go out and look for advertising agencies and then give you ready-made ads to display on your site.
In terms of earnings, you both take a cut of the advertising fees.
Looking for how to earn as a blogger in Kenya?
Engage in affiliate marketing.
Here, you get paid a commission any time you successfully refer a paying customer to someone else’s products and services.
With affiliate marketing, you don’t need any same old ads. All you get is a special link unique to you.
Use the link to drive people to the offer, and make money.
Also, the link will help you keep track of the results you are getting.
You can see the number of clicks, and how many of those who clicked completed the purchase.
This way, you don’t get robbed.
With the links, you can place them anywhere on your blog, the best strategy being within the content.
Consider writing a post reviewing the product or service you are promoting.
Insert your affiliate link within the content, and share it on social media.
Selling your merchandise
If you don’t want to sell someone else’s products, consider selling your products.
Here, your readers will be able to buy directly from you, thus pocketing 100% of the proceeds.
This is the perfect way to earn a blogger in Kenya if you already own a business.
Just ensure that the readers are aware of the availability of the products.
If you don’t already own a business, consider developing a product. Here are some ideas of what you can sell on your blog:
- Apparel – custom-printed T-shirts
- Photos etc.
That is how to earn as a blogger in Kenya by selling products
Accepting sponsored content
Once your blog starts attracting consistent readers per month, say 20K, other bloggers will start noticing and want a piece.
You will start receiving sponsored content offers from other publishers. Here, you get paid to publish content on your website from other websites.
- Sponsored reviews
- Branded articles for publicity
- Editorial pieces among others
Again, this may sound great but you need to have the numbers. It will only work if you have an established blog in that niche or industry, thus brands can see the ROI by investing in sponsored posts on your site.
There is a high chance that you have high-value skills someone is willing to pay a lot of money to have.
- Graphic design
- Video editing
- Content writing
With any of these skills, you start earning as a blogger in Kenya. All you have to do is make sure your readers are aware that you are accepting clients.
Consider placing a banner on your blog asking clients to hire you for their next video projects or such stuff.
Alternatively, you can use your blog to showcase the portfolio of previous writing engagements. Also, include the contact information to make it easy for them to reach out.
Get paid to speak
If you are an authority figure in your niche, people will want to pay you to speak at their events and conferences.
It is the best way of earning as a blogger because you can charge whatever you want and they will pay it, only if you have established yourself as the go-to person on that topic.
I know of bloggers who travel and speak full-time at events. Theirs is so cool, everything is paid for, the hotel and transport.
But to reach there, you need to prove your worth.
Create and sell online courses
If you have a skill that a lot of people are looking for, consider creating a course covering the same.
But before you do that, ask yourself the following questions:
- Do these people have the money to buy a course?
- Are they willing to buy it? They can have the money, but are not willing to buy. That is a fact.
Get down to do some research on the target audience and the problem you are trying to solve. The last thing you want is to spend money and time to create something no one wants.
If everything checks out, go ahead and create a course.
Either record the videos of you talking about the topic or interview experts in the field. Compile the content and package it at a reasonable price.
While this is certainly not for everyone, it is a lucrative opportunity to earn as a blogger in Kenya.
See, to start consulting, you don’t need a huge audience. Even with a surprisingly small audience, you can make a decent living consulting. Also, it doesn’t matter what you are doing, this can work in any space.
All you have to do is know what you’re doing and have confidence in the value you are offering to the customers.
Blogging in Kenya is still a young and emerging industry.
Go ahead and grab it by the horns using these strategies to start earning today.
Still, have some questions? Post them in the comments. Let’s keep the conversation going.