There is no doubt Facebook is the most popular website on the web today. You know it, I know it. Your neighbor knows it.
Boasting over 1 billion users per day, you can easily earn money from Facebook in Kenya.
But with popularity comes another challenge: competition.
The fact that Facebook in Kenya has over 7 million users, means two contradictory things:
One, it means that if you know the ropes, you can easily make money.
And two, there will be high competition from both fellow ordinary users trying to show off their latest collection of shoes, and businesses trying to make your buy their stuff.
That is where the algorithm comes to play.
See, in such an environment, there should be an order of doing things.
There should be someone to oversee the operations and enforce community standards. And who else fits the bill than Facebook themselves?
A little history lesson about Facebook
During the earlier times of Facebook, you could easily build an audience, get likes, and all that stuff.
But in January of 2018, Zuckerburg made an announcement that has since changed the face of the platform and how it operates.
At first, your posts could reach at least three-quarters of your audience. If you had 1K followers, at least 800 of them would see the posts.
Then entered the age of fake news.
People started talking about the whole thing, accusing media houses of being the perpetrators of fake news. But something else happened, Facebook was the one receiving the beating and feeling the heat.
After the criticism, Mark decided to overhaul the whole Facebook ecosystem and the underlying functionality. And in early 2018, he announced changes to Facebook newsfeed.
Unlike before, Facebook now prioritized content that ‘spark conversations and encouraged meaningful conversations.’
By doing so, Mark intended to focus on the quality of content shared on Facebook, rather than the quantity.
Why am I telling you all these?
There is one rule to making money on Facebook. You need to build an audience.
Requirements to earn money from Facebook in Kenya
Just like any other opportunity worth its salt, Facebook comes with its set of requirements for those who wish to make money on the platform.
- Internet connection – unfortunately, you cannot access the full features of the platform without a reliable internet connection.
- Account – this can either be a personal profile or a page. Actually, you cannot create a Facebook page without a personal profile. They are both interlinked, thus one can’t work without the other. To create a page, you need a name, which can either be your name (if you are building a personal brand page) or business name (for business pages).
- An audience – for a profile, your audience is the friends’ list but is limited to a maximum of 5,000 friends. As for the page, the audience is in form of likes (fans). There isn’t a maximum number of likes you can have. See the next section to learn how to build an audience on Facebook
- Content – this can either be in form of text, images, or videos. All you have to do is give your audience what they want. To get an understanding of that, look at what they show interest in and replicate that in your account.
How to build an audience on Facebook
And to do that, you only need valuable content and consistency. That is it. Actually, there is no substitute for sharing great content.
Yes, people may endorse buying likes and fans, but with the algorithm update, you don’t stand a chance.
Use these tips to get yourself on the right track:
- Create a page containing all the necessary information about you or your business. This builds trust and serves as a good first impression. Also, use quality profile and cover photos. If it is a personal brand page, use your headshot. But if it is a business, use the logo.
- Understand your audience. Know things like their age bracket, likes and dislikes, and interests. Having this information empowers you to create content that speaks directly to them, which is a key to garnering wider reach. To do that, there are tools you can use, and the best one is from Facebook themselves; Facebook Insights tool.
Be consistent. Avoid posting only when you feel like it.
The idea is to stay on top of their minds all the time. Doing so increases the chances of converting those friends into paying customers and build loyalty. The saying, ‘out of sight out of mind’ is true on Facebook. The recommended posting schedule is at least 3 times per day. Luckily, you don’t have to do all that by hand. There are tools like Hootsuite and Buffer that will handle the whole process for you. All you have to do is create the content, pick a day, and time to posted and done.
Follow the 80/20 rule of marketing.
Ideally, 80% of all content you share with your audience on Facebook should be non-promotional. Only 20% should be promotional. Why this? Doing this one simple shift will enable you to build a relationship with your audience, rather than bombarding them with sales messages. In fact, too many promotions, and they will grow immune to it.
- Last but not least, encourage engagements with your audience.
Whenever you post anything, encourage feedback. Be sure to reply to every comment, while also trying to start a conversation. Doing so is beneficial in two ways; one, you build a tribe or community around your brand. And secondly, you are signaling the Facebook algorithm that your content is engaging and thus should reach more people. From this, you will notice that content with more engagements (likes, shares, and comments) receive higher reach than those without.
If you implement these tips, it should be easy to understand how to earn money from Facebook in Kenya.
One more thing:
What can you sell on Facebook in Kenya?
I have seen people selling used and new cars, handmade products, informational products, and services among others.
With that in mind, here is a list of things you cannot sell on Facebook in Kenya:
- Illicit drugs
- Animals among other stuff.
While you may still find people getting away selling these items, their luck isn’t going to last for long. Sooner or later, Facebook will catch up with them and ban their accounts.
How to earn money from Facebook in Kenya
With everything set, use these ways to make money on Facebook in Kenya.
- Selling merchandise
There are two ways you can sell on Facebook;
- Through the Facebook marketplace
- The Facebook business page.
Facebook marketplace is exactly what it sounds like, a place where sellers and buyers come together to transact.
It is a feature that is accessible to all and can be customized to show results depending on your location. Other filters you can use include pricing, items, among others.
Another popular way to sell on Facebook is through a Facebook page.
This is a feature specifically developed for business purposes, other than connecting with friends and family.
Unlike your profile where you add friends, you must like or follow the page.
Once you do that, you will start seeing their posts whenever they update.
Also, you can comment, share, or like the posts, but what’s important here is the visibility part.
If you are not a fan (haven’t liked a page), you will not see their posts unless of course, you search them directly on Facebook.
To sell your merchandise, you need to upload the photos and accompanying text (copy).
Also, do not forget to mention the price and the link where people can order the product (in case there is one).
Tips to sell more on Facebook.
- Use high-quality images to attract attention
- Write convincing messages. Use words that inspire action and tells the reader why they should buy the product
- Use simple language to improve the readability of your messages. You don’t need to brag about your vocabulary.
- Always include a call to action (CTA) even if it is not a promotional post. A CTA could be something like, shop now, learn more, and comment below, etc. the reader should know what to do next after reading or watching your content.
- Offer irresistible deals. Once in a while, have discounts exclusive to your Facebook audience
Create a Facebook Group
In recent times, the growth of Facebook groups has exploded, for a good reason.
Ideally, people are starting to realize the importance of building a community, whether on your blog, page, or the group. Having a group of people with the same interest under one roof means two things:
First, you spend fewer resources to reach them.
With a Facebook group, all you have to do is create and upload a post and your message is received.
Secondly, it builds your authority, relationship, and trust. Leading a group of people in your niche means that they recognized your authority and trusted you enough to follow you.
In online marketing, trust and authority are two vital things to success.
Unfortunately, neither of them can be bought or sold, you have to earn them.
By sharing valuable content.
Once people start noticing your efforts to enrich their lives with good information, they will reward you with loyalty and ears to listen.
That is when you start seeing your website’s traffic soaring, posts going viral on Facebook because it is being shared around.
With the engaged audience, comes the money.
Having a tribe means people who will buy anything you produce, and that is how to earn from Facebook in Kenya.
- Create a Facebook group targeting a specific niche. For example, if you are interested in Fashion for women, create a group for them.
- Share valuable content and advice within the group.
- Make the group lively by holding live streams to answer questions, train and teach members
- Occasionally, promote your own products to the members. And if you have done a good job building a relationship with them, your conversion rates will skyrocket.
To say the least, Facebook groups in Kenya are for building relationships with the audience.
Freelance Facebook Marketer
If you’ve been paying attention to what I have been saying, you must have realized that most of them involve a great deal of work.
I mean, it takes work and skill to create an engaged audience on the platform.
Consider the tasks, time, and resources that go into getting an ROI out of Facebook in Kenya, most people decide to boycott it altogether.
Three words: too much work.
This can be the only explanation. See, growing a successful page on Facebook requires a great deal of dedication, patience, and learning from mistakes, things most people don’t want to associate with.
Even with that, they still don’t want to be left behind. So, what is their solution?
You are the solution.
If you understand how Facebook works, which you now do because you have read this article, it will be easier to help them.
And in return, they will pay you a monthly retainer to keep doing it.
As a Facebook marketer, you can earn as much as you want. But on average, expect KES 10,000 per month.
With such numbers, you can earn upwards of KES 60K per month as a freelancer. All you have to do is get 6 clients to pay you at least 10,000 shillings to help them with their Facebook marketing.
What is the work of a freelance Facebook marketer?
- Creating and sharing content as per the schedule.
- Monitoring brand mentions
- Replying to comments and messages
- Engaging with the community
- Creating reports, etc.
Seems easy, right? Go ahead and use this method to earn from Facebook in Kenya.
Become Facebook influencer
An influencer is a person who has taken all the necessary steps we have talked about here to build an engaged audience.
You wouldn’t miss such people because they command thousands of followers. And whenever he/she posts anything, it receives a ton of engagements within minutes.
The better part?
Brands are starting to see the importance of such people in driving revenue through sales. As such, they are splashing thousands of shillings just to get the attention of the influencers.
And in return, the influencer endorses their products, and with the top engagements, it is like printing money.
Sounds interesting, right?
You can do it as well.
Follow the tips I showed you to build a raving following.
And soon as you’re grown, brands will start coming – asking for a feature on your Facebook page.
A recap on this:
- Build an engaged audience. That is what these companies are looking for. It is not about the numbers, but the engagement rates. People can fake the numbers by buying bots, but bots cannot comment or share.
- Only promote deals and brands you believe in. Avoid greed that may lead you to ‘selling’ your audience trust in you to the highest bidder.
- Give back to the audience by holding contests, competitions, and free giveaways
- Don’t let the money get into your head. Some people after getting the money start ignoring their fans, a decision they will soon regret. Even with limited time, show you still care about them
Ideally, influencer marketing on Facebook is one of the easy ways to earn easy money in Kenya.
Creating and selling Facebook accounts is another big way of earning from Facebook in Kenya.
Remember what we said about people being lazy to do the work themselves?
They also prefer to buy already established accounts than creating from scratch.
Again, it comes down to the work that goes into getting a page off the ground.
Mastering what many hate; growing Facebook accounts, opens an opportunity for you to start earning in Kenya.
All you have to do is decide on a niche, build a Facebook page, and grow it to a certain level then sell it to a willing buyer.
You can set to grow a page targeting women who love shopping make up online.
Keep sharing valuable make-up content, and once the page hits say 10K likes, look for buyers.
In such a case, it will be a piece of cake for prospecting buyers because the page has a targeted audience. All you have to do is approach makeup companies or shops and make them an offer.
Facebook ads consultant
We have talked about Facebook marketing in general, while in fact, there are two ways to market on the platform:
- The organic way – this is a free way of promoting products and services on the site.
- Ads – here, you pay Facebook to show your post to many people who are more likely to be interested in whatever you are selling.
While anyone with basic marketing skills can do the first option, it requires a really skilled person to successfully pull off the second option.
Because money is involved, and if you don’t pay attention, you can easily drain the bank account and nothing to show for it.
Facebook Ads in Kenya is something many people have an interest in, but only a few understand. If you are among the few, go ahead and use your skill to earn.
With the changes rocking Facebook today, the platform has turned into a pay-to-play system, where you don’t have a chance if you aren’t willing to part with a few coins to see tangible results.
As a Facebook advertiser, your job is to make sure that your clients get their money back. To do that, you need to:
- Understand their products
- Understand their target audience
- Create a compelling copy (message)
- Monitor the ads to avoid overspending
- Create reports
And for your troubles, get paid at least KES 2,000 per ad you create.
So, if you can create 5 ads per day for different clients, that is KES 10K easy money.
See how easy it to earn from Facebook in Kenya?
Wrapping up on how to earn from Facebook in Kenya.
Making money on Facebook in Kenya is as easy as it can get.
You don’t need any upfront investment, making it one of the best opportunities available today to start earning from. Even without money.
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