A well written blog displays ideas, presents thoughts and provides information on a topic after comprehensive research. There is a difference between how experienced and new bloggers provide content. When you are new to blog writing, there are several things you have to pay attention to. For instance, there should not be any grammatical mistakes in your content. This means, there should be an efficiency of 100%.
Online grammar and punctuation checkers read through each line and show the errors made. After that, the writer can rectify them. Apart from providing grammatically correct content, writers have to be sure that the content is related to audience requirements and planned scope.
Let us have a look at some quality tips which can help you in writing an impressive blog.
1. Getting a feel of the audience
If you have not studied / analyzed your target audience, all the hard work you put in would go to waste.
This is because readers have different mind frames.
If you are targeting college going students, the tone would be catchy and casual. The same approach will not be applied if the content is being prepared for a group of medical professionals.
Before you even write the first line, get a feel of who your audience is. A good tip is going through existing blogs being followed by the same audience.
- Consider that you are writing a blog post on digital marketing and the target audience is product managers working in corporate companies. If you don’t have any idea of what they would like to read, get hold of some profiles and check the blogs they have been reading. See how the content has been presented and which facts are included. This survey would act as a benchmark for you. It would help you in drafting your blog post.
2. Redundancy can be a destructive factor.
The purpose of reading a blog is going through fresh information comprising of enough unique points.
If there is repeated material, people simply reject the post and this is a major setback for any blogger. This happens when enough research is not done before writing.
The blogger does not have enough unique points to discuss. Thus, to cover the word count, he has to repeat the same angles. Therefore, bloggers should be sure about going through a good count of online sources, gathering sufficient information and then go ahead with the writing process.
- Some bloggers are hasty about putting the points on paper and completing the post before the allotted timeline. Getting things wrapped up on time is good thinking but you cannot ruin the quality level for this. In a nutshell, begin writing when you have enough material on your hands.
- Usually writers do not have the time to see each line and to remove grammatical mistakes. They can always use online grammar checkers to check grammar so that both time and efforts can be saved.
3. The title does half the job for bloggers.
It is very much possible that you would have written powerful blog content to attract readers. However, what if they are not convinced to even go through the first line?
This happens when you don’t have strong catchy titles. Most readers take the decision about whether they would go through a blog or not only by going through the heading. Therefore, it has to be catchy and have a unique feel to it as well.
On the other hand, if the title is not up to the mark, it is unlikely that most people would make the effort to read through the written material.
- Having a different title does not mean that you should deviate from the actual topic. For instance, if you have used the title “basic management techniques in pharmaceutical industry”, the post should not focus on any other corporate sector. If you are new to blogging, understand the fact that analyzing the title is important. The information which you present under it should relate to it. If it doesn’t then the reader would not be clear about what he is reading. This confusion would convince him to make an exit.
- Take your time while working on the title. Make sure that it connects to the content you wish to present. Avoid tool lengthy ones because they turn off the readers.
4. Do not overburden a post with factual details.
A blog post should be presented in an interesting manner.
Inexperienced bloggers fail to meet this requirement and they over-stuff the content with facts.
It is good to present these core details as they increase the reliability level. However, if you have simply included historical information without carrying out any research work, it will be hard to develop the needed interest level.
- If you are including facts, make sure that they gel properly with the remaining content sections. There should be a flow and the reader should not feel bored.
Summing it Up.
Blogging is an art which evolves over the course of time.
In the early days, you need to follow the basics. For instance, be clearly aware of who your audience is. If you know what your readers will expect from you, content preparation would become a lot easier.
New bloggers should start by targeting a certain niche of readers and then add more categories to their profile. This is a gradual process which would obviously take a considerable span.
Make sure that your post does not comprise of copied information because it results in loss of trust. Readers select bloggers on the basis of various important factors. One of them is the originality of information presented.
If you have copied content, it would be hard to retain a good reader count. Therefore, make sure that what you provide is 100% plagiarism free.
The level of research done is very important. A good blogger collects sufficient material and then starts preparing the content. It is important to know that redundancy can cause a lot of problems. One of them is that the reader loses interest and does not continue reading.