In this post, we are going to talk about how some people are making millions of dollars to post short TikTok-like videos in Snapchat’s spotlight.
As you continue reading you will come across lots of insane numbers but, come on. I wouldn’t have written about this topic if this post wasn’t ideal for the average person.
Meaning, regardless of your social status, if you meet the required guidelines, you can still earn this money.
So let’s get started, shall we?
What is Spotlight?
If you just came across this app for the first time, Spotlight is a short-form video app launched by Snapchat in November 2020.
With the massive success of TikTok in the past years, every social media platform has come up with its version of TikTok, and for Snapchat, they call it Spotlight.
You don’t believe me?
Then tell me this my friend, why didn’t Instagram introduce Reels earlier?
Why has YouTube only recently come up with YouTube shorts and why is Twitter following the trend?
To bring you to speed with the title of this post, Snapchat announced along with the release of its Spotlight app that it will be paying creators up to $1,000,000 a day for the top videos featured on the app.
But a $1,000,000 a day sounds too good to be true, right?
It disturbed me too.
When I first read this I was a bit skeptical too.
A year later, it turns out they meant it when they said they’d be paying creators $1,000,000 daily for featured content.
Spotlight is indeed giving away this insane amount of money daily and creators are loving it.
If you can just go to YouTube right now you will see videos of people already making as much as $100,000 for 30-second videos on Spotlight.
And it is not just a handful of creators.
Turns out thousands of creators are already making thousands of dollars a day by creating content on Spotlight, going viral, and a few weeks later they receive a message from Snapchat about how much they earned.
Old TikTok Creators Are on Spotlight too. And they Are Reaping Big.
Take Kim Casey for example.
Do you know who he is?
He is a TikTok star with over 7 million followers.
He heard about Spotlight paying this much money per day so he uploaded a bunch of his old TikToks and a few weeks later Snapchat came to him saying he was one of the top performers on the app.
Casey received hundreds of thousands of dollars from his videos.
And there are even more people who have earned more money than Casey on TikTok Spotlight. You just need to seek them if you want to find them.
Again, those numbers will seem insane but just take a moment to look at the clips on YouTube to see proof.
How much longer till this deal closes?
Snapchat is still giving out this cash daily in 2024.
Recently in the Snapchat investors meeting, they gave us some statistics about the business.
And here’s what they had to say, “as of January of 2024 spotlight has amassed over 100 million active users it will be continuing the $1,000,000 payout indefinitely.”
How much money can you get if your video ends up getting a lot of views on Spotlight?
Snapchat hasn’t released any info on this and as more creators are posting on Spotlight to pull money available for top videos, you could say that $100 – $1000 would be ideal depending on how well your video performs.
Don’t fix your mind on those figures though, you could get more or less money. Who knows?
Remember, this program is based on how many views one video receives in one day.
You can post a video and it takes a couple of days for a video to take off but once it does and that video reaches a certain threshold of views in one day you should receive a message from Snapchat to expect money.
Between TikTok and Snapchat, which app is better?
Snapchat gives $1,000,000 daily for the top video feature on Spotlight.
TikTok on the other hand has a $200 million pool they promised creators in 2024.
The problem is, that some people only get 2 to $0.14 per thousand views on the TikTok creator fund.
Then there is the issue of eligibility on TikTok.
There are lots of prerequisites that have to be met to benefit from the creator’s fund.
Those eligible to apply for this fund must have a set number of followers, and views, and have over 18 years.
Right off the bat, on Snapchat, you don’t even have to apply to get this money.
All you have to do is post your video and if it happens to go viral and you meet the requirements for video guidelines hopefully you will get contacted with your price.
Since this seems like a good way to make money online, don’t you now want to know how to get a lot of views on Spotlight to get the money?
Keep in mind that this is still really new.
There aren’t a lot of social media rules for creating high-quality content on Snapchat so just create anything.
Remember, the end goal is to go viral and Snapchat right now has an audience of like 14 to 24-year-olds.
With that in mind, try creative content.
They seem to do well.
So if you’re into photography painting fashion or any other creativity, consider posting short videos about that.
Who knows, you could be successful in posting short videos.
Videos give a signal for Snapchat to push your content to more people.
To go viral, post 15-second videos.
And also remember to post consistently without ever giving up.
Just think of it as any of the posts going viral and receiving payouts.
If you ask me, it’s like submitting a million lottery tickets.
These are just general tips.
I would encourage you guys to go on Spotlight and watch a few videos so you can see what type of content you should try for yourself.
Why you should not wait eagerly for that Snapchat message.
Snapchat will not contact you unless you have over $250 in revenue for one day.
And if they contact you, you will only get the messages two times a month.
Meaning, if your video goes viral today, it might take a couple of weeks before you receive a message.
Just be patient.
This money is only given to people from selected countries.
Which country are you from? Leave a message in the comment section and I’ll tell you if you qualify.
All the best in creating content.
Also Read: – How to make money with TikTok.
Frequently Asked Questions
Just like in TikTok, Instagram reels, or Youtube shorts, Sportlight video recommendations are influenced by the type of videos you have watched in the past and how long you took watching them.
If you are a creator in Snapchat and you'd like to join the Snapchat Spotlight program, just record your video as you normally would on the app then choose Spotlight as your send to the screen.
Yes, Snapchat Spotlight is available in Europe though not to all the countries of the continent.
Some of the countries where you will find the Spotlight service include France, Germany, and Ireland. To name but a few.
All videos must be vertical and can go up to 60 seconds in length. To increase the chances of your videos going viral, you should add a hashtag topic to your snap.
Snapchat Spotlight is only available in a few countries.
If you don't see it on your app, chances are it is not active in your country.
Yes, Snapchat Spotlight, is now live in India.