Iindlela ezi-3 ezingafanelekanga ezinokuSebenza zokukhulisa iBlog yakho ngokukhawuleza ngo-2020

Ngo-1994 ibhlog yokuqala yenziwa e-US nguJustin Hall, intatheli ezimeleyo ngelo xesha.

Ukuba kuphela kweblogi emhlabeni ngoko, kulula ukucinga ukuba uzenzele yonke i-traffic. Ngokuqinisekileyo - ukucinga ukuba amakhaya amaninzi kumazwe okuqala sele esebenzisa i-intanethi kwaye ayeyazi indlela yokufikelela kwiblogi yakhe.

Ngokukhawuleza 

Phantse kumashumi amathathu eminyaka kamva sineebhlog ezingaphezulu kwebhiliyoni kwi-intanethi kwaye wonke umntu ujongana netrafikhi encinci ekhoyo yokwabelana.

Ukuyijonga kwifomu apho ndihlala khona, phantse akunakwenzeka qala ibhlog entsha kwaye irenki kungekudala.

Ungakhathazeki nangona kunjalo, zininzi iindlela eziqinisekisiweyo ezisebenzele iibhlogi kwixesha elidlulileyo, kwaye ukuba ziphunyezwe kanye kwibhlog yakho, uyakuqala ukufumana itrafikhi nawe.

Kwiposti yanamhlanje, ndikulungiselele uluhlu lweendlela ezisebenzayo zokukhulisa ibhlog yakho ngokukhawuleza.

Ayinamsebenzi into yokuba intsha okanye indala kwaye iyancwina njenge sloth.

Ngokwenyani, ezi zindlela ezifanayo ezisetyenziswa ziingcali zeshishini uku khulisa iiwebhusayithi ezintsha ukwenza amawaka emibono kunye notyelelo nyanga zonke.

Kodwa ziya kuxabisa malini ezi ngcamango ukuba uziphumeze?

Okubangela umdla kukuba, ndinikezela ngoluhlu simahla. Ayizukubiza nto yokufunda ukukhulisa ibhlog yakho.

Masingene phakathi, akunjalo?

#1 Indlela yoku-1 yokukhulisa ibhlog yakho ngokukhawuleza kukuThunyelwa kweeNdwendwe 

Ngoku ekubeni unebhlog entsha kraca kwaye ulungile, lixesha lokuba unyuse itrafikhi.

Kuba ngokuqinisekileyo njengokufa, xa kungekho mntu ufunda amanqaku akho ufana nofileyo.

Ke yeyiphi eyona ndlela ilungileyo yokuvelisa itrafikhi kwangoko kunokuphuma kwaye uthumele kwiibhlog zoontanga bakho?

Ilungile lo nto. Ungaqhuba itrafikhi yokuqala kwibhlog yakho ngokuthumela iindwendwe.

Ukuthunyelwa kweendwendwe sisenzo sokuthumela kwiiblogi zabanye abantu. Kunjalo ngemvume apho.

Ukuthunyelwa kweendwendwe kunceda ukubuyisela itrafikhi kwiwebhusayithi yakho xa abafundi becofa amakhonkco kwi-bio yakho okanye kwinqaku olibhalileyo.

Enyanisweni, le nkqubo yeendlela ezimbini zokuhamba. Unokukhetha ukuthumela iindwendwe kwezinye iibhlog okanye umeme ezinye iibhlogi ezisekiweyo ukuba zithumele iindwendwe kwibhlog yakho.

Nokuba yeyiphi na indlela, uyangenelwa. Nokuba ngenqaku lasimahla okanye ngamakhonkco endalo asimahla.

Uyenza njani iblogi yeendwendwe kwezinye iibhlog

Njengoko benditshilo ngaphambili, ukuthunyelwa kweendwendwe yindlela eqinisekileyo yokuvelisa itrafikhi kwibhlog yakho entsha ngaphandle kokuchitha imali.

Kodwa ngaphambi koko, kukho into enye ekufuneka uyazi.

AWUFUNI ukuphuma kwaye uthunyelwe kwiindwendwe malunga nayo yonke iwebhusayithi phaya, udinga isicwangciso.

Indawo kufuneka ihambelane ne-niche yakho. Ayingomdlalo ngqo, kodwa kufuneka ubuncinci ube nohlobo lonxibelelwano.

Umzekelo, ukuba ibhlog yakho imalunga ukwenza imali online, khangela iiwebhusayithi ezinxulumene naloo niche njengeeblogi zemali, iiblogi zophuhliso lomntu, njl.

Kutheni kufuneka ubeke ingqalelo kubudlelwane

Kukho izizathu ezimbalwa zokuba kutheni kufuneka izithuba zeendwendwe kuphela kwiibhlog ezinxulumene newebhusayithi yakho.

Okokuqala, xa uthumela iindwendwe, ufuna isethi entsha yeebhola zamehlo (abafundi) kwiblogi yakho. Kwaye ukuba uthumela kwi-niche engalunganga, kukho ithuba eliphezulu lokuba awuyi kufumana loo nto kuba bangabaphulaphuli abangalunganga.

Okwesibini, mhlawumbi uya kuvunyelwa ukuba udibanise kwakhona kwiwebhusayithi yakho eguqulela kwi-backlink ngokwemigaqo ye-SEO. UGoogle usebenzisa amakhonkco anjalo ukukala iiwebhusayithi.

Oku kuthetha ukuba ukuba amakhonkco akho avela kwi-niche enganxulumananga neyakho, asenokungasebenzi.

Qinisekisa ukuba uqhagamshela kwiiwebhusayithi ezisemgangathweni kuphela.

Ukufuna amathuba eblogi yeendwendwe

Ngoku uyazi ukuba kutheni ukuthunyelwa kweendwendwe kubalulekile, makhe sijonge indlela yokufumana elo thuba limnandi.

Ilula nangona:

• Khetha iwebhusayithi ongathanda ukufaka kuyo ibhlog yeendwendwe
• Thumela nge-imeyile umniniyo ebuza ukuba angalamkela na inqaku lakho

Kodwa linda.

Kuphephe spamming iibhokisi email zabantu kunye emails iziqhwala becela ithuba lokuthumela undwendwe.

Khumbula ndikuxelele ukuba ube nobuchule. Nantsi indlela:

Okokuqala, funda iwebhusayithi. Funda isibini samanqaku abo ukuze ufumane ithoni, uhlobo lwamanqaku, kunye nesimbo sabo sokubhala.

Okulandelayo, zoba izimvo zebhlog enye okanye ezimbini emva koko ubadubule i-imeyile efaka ezi ngcinga.

Awazi ukuba mandithini?

Ndikufumene. Nantsi itemplate yeendwendwe ezithumela i-imeyile endibulalela yona ngoku.

Molo, [Igama]

Kudala ndingumfundi okhutheleyo we [Igama leBlog] kangangexesha elithile ngoku – kwaye ndiyakonwabela ukufunda ibhlog yakho rhoqo.

Ndiye ndaphanda ngombono webhlog-posti malunga [Isihloko sePosi yeBlog]-kwaye ndiye ndacinga ukuba oku kunokuba negalelo elikhulu kubaphulaphuli bakho.

Isishwankathelo sesithuba endisibhalayo sithi...

[Uludwe oluneebhulethi okanye isishwankathelo somhlathi wePosi yakho]

Ndikwapapashe izithuba ezininzi zeendwendwe eziphumeleleyo kwiibhlog ezinkulu ezifana [neGama leBlog 1], [Igama leBlog 2] kunye [neGama leBlog 3] – endiyidibanise ngezantsi:

LINK #1
LINK #2

Ingaba ucinga ntoni? Ngaba ndiyibhale kwaye ndikuthumelele uyilo?

Ndikhangele phambili ukuva kuwe ngokukhawuleza.

Enkosi kunye neminqweno,
[IGama lakho]

Yintoni onokuyifunda kulo mzekelo:

• I-imeyile iqonde ngqo kwinqanaba
• Ukuthetha into entle malunga nomnini kunye nentsingiselo yayo
• Ubonisa ukuba uyakhathala kwaye ufunde iblogi yabo ngokwenene

Ekubeni uya kuthumela i-imeyile abaninzi abanini beeblogi, ndicebisa ukuba ugcine umkhondo weepitshi zakho kwi-spreadsheet.

Ukufumana iiblogi ezamkela izithuba zeendwendwe

Ndicinga ukuba uya kuvumelana nam xa ndisithi:

Ayizizo zonke iibhlog kwiwebhu ezamkela izithuba zeendwendwe. Ukusukela ekungeneni kwezithuba ezixhasiweyo, uninzi lweeblogi ziye zalahla izithuba zeendwendwe ezingahlawulwanga.

Ngubani onokuvuma isithuba samahhala kwiblogi yabo xa umntu ezimisele ukuhlawula okufanayo? Uphambene, akunjalo?

Ke, ubafumanisa njani abambalwa abaseleyo abasamkela izithuba zasimahla zeendwendwe?

Simple.

• Sebenzisa uGoogle ukukhangela la mabinzana: Ngenisa isithuba sendwendwe, isithuba sendwendwe, isithuba sendwendwe, ukwamkela izithuba zeendwendwe, izikhokelo zeposi yeendwendwe.
• Yazi nayiphi na iblogi enkulu? Phendla, 'izithuba zeendwendwe ngu____(igama lalo blogger) emva koko uxhome iposti yakho yondwendwe kuloo webhusayithi ngokunjalo
• Yiya kwi-Twitter kwaye ukhangele, 'Iposti yeendwendwe.' Oku kusizisela ii-tweets zamva nje ngababhlogi. Landela amakhonkco ukuze ubone ukuba ngubani owamkela izithuba zeendwendwe.

Umema njani iiblogi zeendwendwe kwibhlog yakho

Ukuba uzibophelele kwiblogi yeendwendwe, kuya kubakho ixesha elilinganiselweyo lokubhala eyakho. Xa oko kusenzeka, lixesha lokuvula amasango ukuze iiblogi zeendwendwe zithumele kwibhlog yakho.

Okona kungcono, ungamema abo bamkele izithuba zeendwendwe zakho ukuba bathumele kwindawo yakho. Ngale ndlela, uthumela kwibhlog yomnye, ukwabelana ngetrafikhi.

Ukuvumela izithuba zeendwendwe kwibhlog yakho kunetoni yeenzuzo

• Ufumana umxholo omkhulu ngokuchukumisa okwahlukileyo ngaphandle kweyakho
• Uveza ibhlog yakho kubaphulaphuli abatsha (bobabini abafundi beblogi kunye nemidiya yoluntu)

Iingcali ezifana noNeil Patel ziyawaqaphela amandla ezithuba zeendwendwe. Ungayihoyi ukuba unqwenela ukukhulisa ibhlog yakho ngokukhawuleza ngo-2020.

#2 -Khulisa ibhlog ngokukhawuleza: Yenza umxholo abafundi abafuna ukuwufunda

Enye indlela eqinisekileyo kunye nekhululekileyo yokukhulisa iblogi ngokukhawuleza kukuthumela umxholo omkhulu ofunwa ngabafundi. Umxholo osebenzayo, omnandi ukufunda, kwaye ubancede basombulule iintlungu ezinkulu ebomini babo.

Ukufezekisa elo nqanaba lomxholo, udinga izinto ezi-3:

• Yazi ukuba ngoobani abaphulaphuli bakho
• Phanda ngento abayifunayo
• Yiza nezimvo zomxholo ezihlangabezana neemfuno zabo

Oko kuvakala kulula de ube uqalise ukuyenza.

Yazi abaphulaphuli bakho

Sele uyazi ukuba ngaphambi kokuba uqale ukubhloga, kufuneka ukhethe i-niche. Ndiyathemba ukuba uyazi ukuba yintoni i-niche yakho.

Ngaphakathi kwe-niche yakho, kukho abafundi, ngoko phendula le mibuzo

1. Ngobani?
2. Bathanda ukufunda ntoni?
3. Ziziphi iingxaki abajamelene nazo?

Imibuzo enjalo kunye neminye iya kukunceda uqonde abafundi bakho nzulu. Oku kukulungiselela inyathelo elilandelayo

Yintoni abafuna ukuyifunda abaphulaphuli bakho?

Ukuze uphendule lo mbuzo, kufuneka wazi ukuba loluphi ucelomngeni abajamelana nalo mihla le. Le nto unokubabuza ngokuthe ngqo kwi-survey elula okanye uye kuGoogle kwaye ujonge uhlobo lokukhangela abakwenzayo ngeSixhobo seSicwangciso segama eliPhambili.

Uyabona, ukuqonda iingxaki zabafundi bakho kukunika izimvo malunga nendlela onokuwusebenzisa ngayo umxholo ukunceda ukukhulula oko.

Fumana impembelelo koontanga bakho

Amathuba kukuba, ayinguwe wedwa ubhlogi kwi-niche oyikhethileyo. Kukho ezinye iibloggers ezisekiweyo phaya.

Kutheni ungandwendweli iibhlog zabo ukuba bangazikopa kodwa ukuze bakhuthazwe.

Ngokomzekelo, ukuba ufumana inqaku malunga neembono zoshishino, ungabhala iposti yakho malunga nendlela yokuqhuba ishishini eliyimpumelelo.

'Yabona? Ukuphefumlelwa.

Kwaye ngolu butyebi bolwazi kwiminwe yakho, buyela kwiblogi yakho kwaye uqale ukubhala kwaye ubone iblogi yakho ikhula ngokukhawuleza.

Ukuphinda uhlaziye, nazi iingcebiso malunga nendlela yokubhala iiposti zebhlog abantu abafuna ngokwenene ukuzifunda:

Izithuba zokubhala ezifundwayo

• Bazi abaphulaphuli bakho - iminyaka, isini, imisebenzi, iintlungu, njl.
• Khetha imixholo enika umdla kumfundi nakuwe. Bhala ngento oyithandayo nawe.
• Fumana isitayile sakho sokubhala kunye nelizwi
• Yenza ukuba isingeniso sibe mnandi
• Eso sihloko singcono ukuba sibambe kwaye sifikelele kwinqanaba

Yenza oko kwaye unokukhulisa iblogi ngokukhawuleza kunejethi yokulwa!

#3 -Khulisa ibhlog ngokukhawuleza: yabelana ngebhlog yakho kumatshaneli amathathu aphezulu eendaba zentlalo

I-Facebook, i-Twitter, kunye ne-Pinterest yinto endiyibiza ngokuba zezona intanethi zikhulu zentlalo ze-blog traffic.

Ukuba ufuna ukubona iblogi yakho ikhula ngokukhawuleza kunamaphupha akho asendle, qiniseka ukuba unobukho kumajelo amathathu.

Nantsi indlela.

Uyikhulisa njani ibhlog yakho usebenzisa iFacebook

• Thumela uhlaziyo olufutshane kunye nolumnandi kwiphepha lakho likaFacebook. Izithuba ezinjalo zivelisa ukuzibandakanya ngakumbi kwaye ngenxa yoko i-traffic eninzi ibuyela kwibhlog yakho. Sebenzisa ngaphantsi kwe-140 oonobumba
• Sebenzisa imifanekiso emikhulu nenomtsalane. Imifanekiso enjalo ifumana i-120% yokuzibandakanya ngakumbi kunemifanekiso emincinci
• Buza imibuzo exhokonxa iingcinga. Oku kuya kuvelisa umdla kunye nokucofa ngakumbi
• Thumela ucaphulo kumanqaku akho. Oku kunika abalandeli bakho incasa yeposti yakho
• Sebenzisa iintengiso zikaFacebook ukukhuthaza iposti yakho yebhlog. Oku kuya kubiza imali kodwa kuya kuvelisa itoni yetrafikhi

Zama ezi ngcebiso kwaye ubone i-Facebook yandisa i-traffic blog yakho.

Uyikhulisa njani ibhlog yakho usebenzisa iTwitter

• Sebenzisa iitweets ezimfutshane (71-100 oonobumba)
• Buza i-retweets
• Cwangcisa iitweets zakho ukuze ziphume ngexesha elifanelekileyo.
• Hlala ubandakanya umfanekiso
• Tag iimpembelelo kwiitweets zakho
• Sebenzisa ii-hashtag ezifanelekileyo
• Yenza iintengiso ze-Twitter. Oku kukhetho nangona.

I-Twitter yeyona ndlela ilungileyo yokwenza ibhlog traffic.

Ukusebenzisa iPinterest ukukhulisa ibhlog yakho

I-Pinterest yijelo losasazo loluntu elivumela abasebenzisi bayo ukuba babelane ngomxholo obonakalayo kwaye bafumane umxholo omtsha ngokuthumela (i-pinning) iividiyo okanye imifanekiso kwiibhodi zabo.

Ezi bhodi zidla ngokuba nezikhonkwane zomxholo ofanayo. Oku kwenza kube ngcono ekuveliseni itrafikhi kwibhlog yakho.

Njani?

• Yenza ibhodi yebhlog yakho. Abalandeli bakho baya kukufumana kulula kwaye balandele ibhodi yakho.
• Qala ukuphina imifanekiso okanye iividiyo ezinxulumene nebhlog yakho niche kwezi bhodi. Emva koko qhagamshela kwakhona kumanqaku akho
• Sebenzisa imifanekiso enomtsalane. I-Pinterest imalunga nokusebenzisa imifanekiso.
• Bandakanya abalandeli bakho kwiPinterest. Balandele emva, cinezela rhoqo, buza imibuzo

Hlala usexesheni malunga neentsingiselo zamva nje

Into esebenzayo ngoku isenokungasebenzi ngomso. Imidiya yoluntu iyatshintsha njengemihla ngemihla. Ukuba awuhoyi ingqalelo kwiintsingiselo, usemngciphekweni.

Kwakhona, jonga into ehamba phambili kwezi ndawo ndabelana ngazo nawe. Sebenzisa ezo ndlela ukuze ufumane ukubonakaliswa ngakumbi kwibhlog yakho.

Enye into, ukuhlala ufanelekile kwaye ungaphezulu kweengqondo zabalandeli bakho kwezi jelo zemidiya yoluntu kuya kuthatha ixesha lakho elininzi.

Kungenxa yoko le nto ndisebenzisa izixhobo zolawulo lwemidiya yoluntu. Ezi zixhobo zonga ixesha kwaye ndenza umsebenzi wedonki.

Ngokomzekelo, ndisebenzisa iHootsuite ukucwangcisa izithuba kwangaphambili. Ngayo, ucwangcisa umxholo wenyanga yonke.

Ezinye izixhobo ziquka:

• Buffer.com
• TweetDeck

Musa ukucinga amanye amajelo asekuhlaleni

Ngoku sele ndikhankanyile ukuba iFacebook, Twitter, kunye nePinterest zizo okona kulungileyo ukukhulisa itrafikhi yebhlog yakho, akuthethi ukuba uyawahoya amanye amajelo eendaba ezentlalo.

Ukuthandwa kwe-Instagram kunokuqhuba kakhulu ibhlog yakho, ngakumbi ukuba uyiblogi yokuphila.

Uyabona, awunayo nayiphi na itrafikhi evela kwimidiya yoluntu. Oku kuthetha ukuba ukuba benza utshintsho oluncinci kumaqonga abo uya kulahlekelwa.

Ke ngoku wenzantoni?

Tyala kumthombo wakho wetrafikhi. Ndithetha nge-imeyile yokuthengisa. Yi-asethi engayi kuhluthwa mntu kuwe.

Inyani yile, ukuba nee-imeyile zabafundi bakho kuphela kwendlela eqinisekileyo yokuba netrafikhi engaguqukiyo kwibhlog yakho ukusukela ngalo lonke ixesha upapasha iposti yebhlog, ngokucofa iqhosha, kwaye unokuzifikelela zonke.

Iingcinga zokugqibela malunga nendlela yokukhulisa ibhlog ngokukhawuleza ngo-2020

Ngaphandle kwetrafikhi, awunayo ibhlog.

Ke ngoko, yonke enye into ingena endaweni yakuba ukhathalele abafundi bakho. Kodwa ukuba nabafundi akupheleli apho.

Kuya kufuneka ucinge ngeendlela zokuba babuyele kwibhlog yakho. Nje ukuba ube netrafikhi ezinzileyo, ngoku unokucinga ngendlela yokwenza imali ngebhlog yakho.

Ndifuna ukuva kuwe, yeyiphi kwezi zicwangciso zendlela yokukhulisa iblogi ngokukhawuleza oye wazama okanye uza kuqala ngayo ngoku? Ingaba ihambe njani? Makhe sithethe ngezimvo.