Ezona zicwangciso ezili-10 ziNtengiso zihambelanayo ezisebenzayo

Uya kuvuma nam xa ndisithi, "kunzima ukukhetha ezona ndlela zokuthengisa ezibandakanyekileyo eziqinisekisa ukwenza imali ngamalulwane."

Kwaye, ungavuma nam xa ndisithi onke amacebo okuthengisa ngokudibeneyo alungile kwaye angakwenza imali eninzi ukuba isetyenziswe kakuhle.

Njengokuba kunjalo, ndisebenzise ezinye zezicwangciso kolu luhlu ukubhegi ngaphezulu Ksh. I-300K ngoJanuwari ngo-2020 yedwa.

# 1 -Umxholo wentengiso

Uza kangakanani kule bhlog?

Ngaba ukhe wadibana nalo naliphi na icandelo endikhe ndalitsho, qala ukubhloga- nokuba kukwethu yenza icandelo lemali, yethu udidi lwembono yeshishini okanye kuthi qala iphepha lebhlog?

Ewe, ngamanye amagama, bendikucela ukuba uqale ukuthengisa umxholo.

Ukuthengisa umxholo sisicwangciso esisetyenziswa ngawo onke amashishini akwi-Intanethi ukuvelisa nokuqhuba ukugcwala kwabantu ekujoliswe kubo kwiiwebhusayithi zabo ukwenza ukuthengisa.

Abanini beeblogi bakwenza oku ngokubhala nokuthumela izinto eziluncedo nezingenangqondo.

Umzekelo, xa ubona uJoon ethumela malunga nokwenza imali kwi-Intanethi okanye kwi-Forex yorhwebo, okanye xa ndibhala iividiyo kwisiteshi sam seYouTube (bhalisa), konke kuyintengiso yomxholo.

Ngayo yonke loo nto, ndizama ukuvelisa ukugcwala kwiwebhusayithi yam.

Xa ezo traffic zifika apha, ndisebenzisa iinkqubo zentsebenzo ezizenzekelayo ukuguqula ukuba ziyithengise.

Kutheni intengiso yesiqulatho sisixhobo esibalulekileyo kuthengiso lwendibaniselwano?

Kungenxa yokuba ukuthengisa umxholo kunceda: -:

1. Yakha igama lomlinganiso kunye nokuthemba kunye nabaphulaphuli

Ukwakha igama kwi-intanethi njengeblogger, kufuneka wenze umxholo omkhulu. Kufuneka uqonde abaphulaphuli bakho. Kwaye kufuneka ubekhona kubo ngalo lonke ixesha.

Ekuphela kwendlela yokuqonda kubo kuku mamela kunye nophando.

Kuya kufuneka ukuba ufunde malunga neendawo zabo zentlungu, kwaye usebenzise umxholo ukubonisa izisombululo ezinokubakho.

Ukuba uyayenza ngokuchanekileyo, abafundi bakho baya kukuxabisa kwaye bakujonge njengomntu ojonga izinto abanomdla kuzo-ekufuneka zisoloko ziyidrive yakho xa ufuna ukwenza umxholo olungileyo.

2. Umxholo omkhulu unceda ukuqhuba ukuguqulwa

Ukuguqulwa kuxa umfundi eguqukela ekubeni ngumthengi ohlawulayo. Umxholo omkhulu ukhuthaza isenzo.

Ngapha koko, izifundo zibonakalise ukuba amaxabiso okuthengisa umxholo wokuqhuba uguqulela amaxesha ama-6 ngaphezulu kunesiphi isicwangciso sokuthengisa esidijithali.

3. Umxholo obhalwe kakuhle kwaye ophuculweyo uza kunceda ukuphucula iinzame ze-SEO.

UkuKhangela kweNjini yokuKhangela (i-SEO) idlala indima ebalulekileyo ekumiseleni inani lokugcwala kweblog yakho. Ngokutsho kweengcali, ukuthengisa isiqulatho yintsika ye-SEO kunye nolunye lwezona ndlela zibalulekileyo zokuthengisa.

4. Isiqulatho yindlela engabizi kakhulu yokuvelisa isikhokelo.

Ucinga ukuba ubhala wonke umxholo wakho wedwa kwaye ziyavela kwiphepha lokuqala le-google, ungathi iyintoni iindleko zokufumana ukugcwala kwiwebhusayithi yakho?

UNOTHI!

Ewe kunjalo ukuba asihoyi izinto ezincinci ezinjenge-intanethi esetyenziselwa ukulayisha umxholo wakho kunye / kunye nexesha elichithwe ukubhala.

Kwicala le-flip, unokuqesha umntu ukuba akwenzele umxholo omkhulu.

Ukuba ivela kwiphepha lokuqala likagoogle kwaye iqala ukuvelisa ukugcwala kwibhlog yakho, iindleko zakho zemveliso ziya kulingana nokuhlawula umbhali wakho. Kwaye kukuya kude, akukho mfuneko yokuthenga i-traffic.

5. Ukwenza iimephu zomxholo wenqaku lakho njengenkokeli yengcinga 

Umxholo ongaqhelekanga ungasetyenziswa ngobuchule ekwakheni ukulingana kweempawu, ukuvelisa ibango, ukwakha ubudlelwane babathengi kunye nokudala amathuba amatsha okuthengisa kunye nentsebenziswano.

Ngoku uyazi ukuba kutheni kufanelekile ukuba usebenzise intengiso yomxholo ukukhuthaza ishishini lakho lokuthengisa ngentengo, into elandelayo kukuba, njani?

Uyisebenzisa kanjani intengiso yomxholo ukongeza intengiso ehambelana nayo 

Okwangoku, uyazi ukuba yintoni intengiso yomxholo kwaye kutheni kufanelekile ukuba ubeke umxholo ongaphezulu njenge-freelancer.

Ukufumana ukuqonda okunzulu kwesi sicwangciso, ndiya kuphinda ndikubonise indlela yokusebenzisa ukuthengisa umxholo kwishishini lakho lokuthengisa.

Iindlela ezi-5 ezahlukileyo zomxholo otyhidiweyo kwiNtengiso ehambelana nayo 

1. Bhala uphononongo lwemveliso 

Le yinkqubo apho ubhala inqaku okanye usenza ividiyo iphonononge imveliso. Kwinqaku okanye ividiyo, ungabelana ngeempawu zemveliso, izibonelelo, musa ukwenza kwaye ekugqibeleni, iingcebiso zakho kunye nekhonkco lakho lokudibanisa.

2. Isifundo secala

Ungabhala uviwo-olunzulu, olunzulu, kunye novavanyo olunzulu lwecala elithile ngezifundo zamatyala.

Ukuba kukho imfuneko, yabelana ngento oyithandayo malunga nesihloko / imveliso / inkonzo oyikhuthazayo. Kubhetele xa usabelana okanye usibonisa iziphumo obukade uzisebenzisa.

Kwakhona zama ukurekhoda iividiyo okanye iividiyo ezifanayo ukunika abaphulaphuli bakho ukuzithemba ngakumbi.

Phambi nangemva kweziphumo zisebenza ngemimangaliso kwizifundo zamatyala.

3. Tutorials

Kulapho ubonakalisa khona inyathelo ngenyathelo leenkqubo ngokusebenzisa iimveliso ezithile ozihambisayo.

Gcina ukhumbula ukuba ividiyo yokufundisa isebenza kakuhle.

4. Ukuthelekisa kwemveliso

Apha, endaweni yokudala umxholo kwimveliso nganye oyikhuthazayo, kutheni ungenzi umxholo omnye uthelekisa iimveliso ezimbini okanye ezintathu.

Ukuba ukhetha ukuthelekisa iimveliso ezimbini, qiniseka ukuba ukhetha iimveliso ezihambisanayo

Khumbula, 

Umxholo kunokuba yiposti yebhlog, ukurekhodwa kweaudiyo okanye ividiyo. Nokuba yeyiphi na ifomathi oyikhethayo, oko kukuthengisa umxholo.

# 2 -Izicwangciso zeNtengiso ze-imeyile zokuThengisa

Kwangoko kwi-bat:

Ukuthengisa nge-imeyile yenye yezona zicwangciso zeNtengiso ziNxulumene nazo ezakhe zayilwa. Ngayo, ayinamsebenzi ukuba yeyiphi i-niche okanye imveliso oyikhuthazayo.

Nantoni na ehamba

Kodwa yintoni intengiso ye-imeyile?

Le yinkqubo apho uthumela imiyalezo yorhwebo kwiqela labantu nge-imeyile.

Ngokusisiseko, ukuthengisa nge-imeyile isebenzisa i-imeyile ukukhuthaza iimveliso kunye neenkonzo zakho.

Into ekufuneka uyenzile kukwakha uluhlu lwee-imeyile ezivela kubathengi bakho, emva koko uzithumele yonke imihla, ngeveki okanye nge-imeyile rhoqo ngenyanga ukhuthaza iimveliso zobambiswano.

Kutheni intengiso ye-imeyile iyinxalenye ebalulekileyo yeendlela zokuthengisa ezihambelana nayo?

Ngaba uyandikhumbula ndibalisa ukuba kwintengiso edibeneyo, ukwakha igama kunye nokuthembana kubalulekile?

Ewe, loo ngxelo iyinyani ngakumbi xa kuziwa kwintengiso ye-imeyile.

Sebenzisa ii-imeyile ukugcina unxibelelana: -

1. Inceda ukuba wakhe ubuhlobo kunye nabathengi bakho.
2. Ukuba nesiseko sedatha yee-imeyile zabathengi bakho (uluhlu lwe-imeyile) yinto yexabiso. Makhe ndichaze. Awungobakho abalandeli bakho be-Facebook, Facebook uyakwenza. Ayisiyakho i-organic traffic, u-Google unayo. Oku kuthetha ukuba, ezi nkampani zinokwenza utshintsho oluncinci kwaye ishishini lakho liya kubandezeleka; hayi ngentengiso ye-imeyile.
3. Ukuthengisa nge-imeyile kukugcinela itoni yohlahlo-lwabiwo mali lokuthengisa. Endaweni yokuhlawula abantu ukufikelela kubathengi bakho abanokubakho, uthumela i-imeyile enye kuluhlu lwakho kwaye yiyo. Akukho zindleko zenziweyo. Ngokukodwa xa usaqala

• Bhalisela inkonzo yokuthengisa nge-imeyile -Ukuba uya kulawula amakhulu okanye amawaka eedilesi ze-imeyile, uya kudinga isoftware yokukunceda ukuba uzilawule.

Isoftware ye-imeyile yakho iya kuwuthambisa nomsebenzi wakho.

Phakathi kwezinye izibonelelo, ungathumela ngokulula i-imeyile kuluhlu lwakho lonke ngokuchofoza nje okukodwa.

• Nje ukuba ubhalisele inkonzo yokuthumela, yenza i-autoresponder.

Le yi-imeyile ababhalisele ukuyifumana ngokuzenzekelayo xa bejoyina uluhlu lwakho. Unayo loo nto engqondweni, le imeyile yokuqala inokuba ngumyalezo owamkelayo, ukubamkela kuluhlu lwakho lwe-imeyile, ubaxelele ukuba ungubani kwaye ungakulindelani.

• Fumana izixhobo zokwakha uluhlu

Ezi zixhobo oya kuzifuna ukwenza iifom zokungena, ukukhokelela kokuhamba kunye neefom zobhaliso. Ezi fomu ziya kubonakala kwiwebhusayithi yakho.

• Qala ii-imeyile zakho zokuqokelela.

Ukwenza oku, uya kudinga into onokuyinika (i-freebie) kubafundi bakho mahala ukuze batshintshele idilesi ye-imeyile.

Le 'nto' kufuneka ibe yexabiso kwaye ifanele abaphulaphuli bakho ekujolise kubo. Umzekelo, ukuba ufuna ukuqokelela iidilesi ze-imeyile ezivela kumama abasebenzayo, i-freebie yakho ingaba yinto efana nekhowudi yekhuphoni kwiwebhusayithi yokuthenga yabantwana.

• Hambisa iifom zakho zokungena ngobuchule kwiiwebhusayithi zakho.

Ngale nto ndiyithetha, faka iifom zokuqokelela i-imeyile apho wena bafundi kulindeleke ukuba ubabone. Kuya kufuneka wazi ukuba ayizizo zonke iindawo kwiwebhusayithi yakho eyona ndawo ilungileyo yokuqokelela ii-imeyile.

Ukukunceda uphume, ezi zezona ndawo zintle; malunga nephepha, iphepha lasekhaya, indawo yonyawo, phakathi kwezithuba zakho, kunye nomxholo ongezantsi.

• Nje ukuba uqokelele iidilesi ze-imeyile, qalisa ukubathumelela imixholo eluncedo kunye kunye kwithuba elithile, thuka kwikhonkco lokunxibelelana.

Umgaqo kabhontsi:

Ukuba uthumela ii-imeyile ezimbalwa kuluhlu lwakho lwe-imeyile, baya kukulibala ngokukhawuleza ngawe. Ukuba uthumela ii-imeyile ezininzi, uya kuzicaphukisa kwaye ziya kubaleka (zingabhalisi).

Ke ngoko, fumana umhlaba ophakathi.

Kwakhona, khumbula umthetho we-80/20:

[click_to_tweet tweet = ”Iipesenti ezingama-20 zee-imeyile ozithumelayo kufuneka zibe zentengiso. Eminye kufuneka ibe zii-imeyile ezihamba usiya ekwakheni ubudlelwane noluhlu lwakho. ” quote = "20% yeimeyile ozithumelayo kufuneka zibe zentengiso. Eminye kufuneka ibe ziimeyile ezikukhokelela ekwakheni ubudlelwane noluhlu lwakho. ”]

# 3 - Sebenzisa iiNdawo zokuThengisa eziLungileyo zokuThengisa

Yintoni ishishini lokuthengisa, uyabuza.

Umsebenzi wentengiso yinyathelo lesinyathelo ngohambo oluthatha umntu oza kuba ngumthengi wakho (umfundi) inyathelo elinye kufutshane nonikelo lwakho lobambiswano ngokusetyenziswa kochungechunge lwezenzo ezinjengamaphepha okubeka umhlaba, uchungechunge lomyalezo we-imeyile, iividiyo, kunye neeposti zebhlog.

Yinkqubo yamanyathelo abekwe ngobuchule athengisa ngokwakho-ukuhambisa umthengi onokubakho ukuba athathe amanyathelo ngamanyathelo ama-4 (AIDA)-Ulwazi, umdla umdla. Intshukumo: -

Inyathelo lokuqala kwiteli yokuthengisa yile: -

Ukwenza ukwazi

Okwangoku umxhasi wakho akayazi ngawe, imveliso okanye inkonzo yakho. Ke kuya kufuneka wenze ulwazi.

Kufana naxa inenekazi lijonge indoda. Benze ntoni? Banxiba ukuze babonwe.

Kwindlela yokubhloga, dala ulwazi ngokwabelana nomxholo wakho nabantu abafanelekileyo. Umzekelo, ukwabelana ngekhonkco kwibhlog yakho kumaqela e-Facebook aqukethe amalungu anokuba nomdla kumxholo wakho

Inqanaba lenzala.

Xa amathemba acofa kwaye afunde amanqaku akho, abonakalisile umdla kwaye le ndlela, eneneni anokuba nomdla wokufunda ngakumbi malunga nokunikezela. Nika ulwazi oluninzi kangangoko unakho.

Ucinga ukuba ungumntu ozithembileyo, liphathe eli nqanaba njengenqanaba obuza ngalo umntu othile. Ngaba inokubuza indoda okanye umfazi abuze, lilizwe lasimahla.

Khumbula ukufaka amagama abo (abafowunelwa) kunye nee-imeyile ukuze ukwazi ukubandakanyeka ngakumbi.

Awufuni ukuphuma nomntu ongamaziyo igama lakhe. Kwaye awufuni nokubaxelela ukuba utatomkhulu wakho walwa njani kwimfazwe yesibini yehlabathi kweli nqanaba. Ayinamsebenzi.

Inqanaba lemfuno 

Ukuthatha ukuba uye kumhla wakho wokuqala oya kuthi kule meko ube yi-imeyile yokuqala ethunyelwe ngempumelelo ngekhonkco lokukhuphela mahala. Kwaye yonke into isebenze kakuhle, ngokuqinisekileyo uya kufuna ukuya kumhla wesibini.

Ukwenza ibango lalo mhla wesibini, qiniseka ukuba i-imeyile yokuqala ilungile kangangokuba umhla wakho ujonge owesibini.

Inqanaba lesenzo 

Emva komhla wesibini ngokucacileyo ufuna ukuvavanya i-injini, cela ukwanga, ipeni okanye ukwenza nje i-cuddle.

Yamkelekile. Kwindlela yokuthengisa yabasebenzi yokuthengisa, oku kufana nqanaba lokuvala ukuthengisa.

Ngaba ubuqonda ubuchule bokuthengisa kubathengisi, shiya ingxelo apha ngezantsi.

Kutheni le ndlela ibizwa ngokuba ngumsebenzi wokuzonwabisa?

Ndiyayiqikelela ngoba iyasondela njengoko usondela kuloo ndawo ubuza abathengi ukuba bayithenge.

Kulungile ukulahleka kwabanye abantu njengoko usiya ezantsi elalini. Injalo nje.

Inqaku ekufuneka liqatshelwe: -

1. Indawo yokuthengisa ethengiswa kakuhle isebenza kakuhle xa ibhangiswa ngentengiso ye-imeyile.

Kwaye ukuzisa le ngongoma ekhaya, nantsi indlela yokuseta umdibaniso wentengiso yobulungu.

Inyathelo #1:

Ukwabelana ngekhonkco kwenye yezithuba zakho zebhlog kwimithombo yeendaba zentlalo okanye ngcono, uvelisa ukugcwala kwabantu ekujolise kuwo kwiinjini zokukhangela.

Inyathelo #2:

Nje ukuba ezi zikhokelele kwiwebhusayithi yakho, ucele amagama abo kunye needilesi ze-imeyile ukuze batshintshiselane nge-freebie efanelekileyo nexabisekileyo. Umzekelo, iikhowudi coupon, amakhadi izipho, isikhokelo ze-e-ncwadi, njl.

Inyathelo #3

Xa bejoyina uluhlu lwakho, bafumana umyalezo wokuqala ozenzekelayo owamkela kubasebenzi bakho. Uzazisa kwaye ubaxelele into abanokuyilindela.

Le imeyile yokuqala ayibandakanyi nayiphi na imiyalezo yokuthengisa. Yenzelwe ukudala umbono wokuqala omkhulu. Ke qinisekisa ukuba zenziwe ngokobuqu njengoko zinokwenzeka (chaza igama labo ngaphakathi kwe-imeyile).

Inyathelo #4

Nge-imeyile yesibini, zama ukudibanisa nababhalisi bakho. Buza imibuzo malunga nezimvo zabo kunye nezinto abanomdla kuzo. Esona sicwangciso silungileyo apha kukubandakanya i-Q & A ejolise ekufumaneni uluhlu lweengxaki abajongana nazo abajolise kuzo.

Inyathelo #5

Kuba ngoku uyazi ngakumbi malunga nababhalisi bakho, ngoku unokukhuthaza ukubonelela ngokubambisana kwi-imeyile yakho yesithathu.

Ukuqiniseka nje, imveliso okanye inkonzo oyikhuthazayo kufuneka ilingane ngokugqibeleleyo neemfuno zabo. Kwaye ngaphezulu, kubandakanya amava akho obuqu kunye nawo.

Inqaku ekufuneka uliqaphele,

Uya kuphulukana nababhalisi bakho njengoko uqhubeka. Ngamanye amaxesha yimpazamo yakho, ngamanye amaxesha ayisiyiyo; banokuqonda nje ukuba ayisiyonto ababeyifuna.

Gcina ukhumbula ukuba abo bayakuhlala bangabathengi bakho ababalaseleyo.

Ixesha elingaphezulu, zama ukwakha ubuhlobo kunye nabo kwangaxeshanye ubashushubeze kwisipho sakho.

Ngaphandle koko, ii-funnels zentengiso zisebenzisa umgaqo ofanayo oku: ukushukumisa abathengi inyathelo elinye ukusondela ekwenzeni eso sigqibo sokuthenga.

# 4 -Khuthaza iimveliso okanye iinkonzo ezisisiseko

Ndicinga ukuba uyakuvuma xa nditsho oku:

Eyona nto iphambili ekumiseleni umvuzo wakho wokuthengisa kunye nemveliso oyikhulisayo.

Ngaphandle kwemveliso okanye inkonzo, ngekhe ubekho kwishishini lokuqala.

Yiyo loo nto le nto ibaluleke kakhulu kukhetho olukukhuthazayo kunendlela oyikhuthaza ngayo.

Ngenxa yoko, uninzi lwabarhwebi apho luphulukene ngenxa yeendlela ezisetyenziswayo xa ukhetha imveliso ehambelana nayo.

Umzekelo, ukuba ukhetha imveliso entsha engaziwa mntu ngayo, kuya kuba nzima kakhulu ukuvelisa ukuthengisa.

Kwaye njengoko ukuthengisa okudibeneyo kuhamba, wenza imali kuphela xa uthengisa.

Ngenxa yalonto, wena njengomthengisi, kufuneka ube nobulumko kunye nesicwangciso sobuchule kwiimveliso okanye iinkonzo oza kuzikhulisa.

[click_to_tweet tweet = "Ukhuphiswano ngumhlobo wakho olungileyo kule meko." quote = "Ukhuphiswano ngumhlobo wakho olungileyo kule meko."]

Ukuba akukho mntu uyikhuthazayo, kukho ithuba elihle kuba ayithengisi. Ke musa ukuchitha ixesha lakho, jonga oko kukhuphisana nabo kwaye bakwenzayo kwaye ufunde.

Nazi amanqaku ezimbalwa ekufuneka ziqwalaselwe xa ukhetha umnikelo wokukhuthaza:

• Kuphela ukhuthaza ukubonelela abanobudlelwane obufanelekileyo kubaphulaphuli bakho bebhloko.

Njengoko benditshilo ngaphambili, awukhuthazi iimveliso okanye iinkonzo kuba ufuna ukuhlawulwa. Zama ukukhuthaza kuphela oko kuguqukayo kwabafundi bakho. Apha apha NGUJOON, Ndiblogi malunga nezemali kwaye yiyo loo nto ndikhuthaza iinkonzo zezemali, njl

• Nika ingqalelo imveliso yemveliso, inkonzo okanye umenzi.

Njengoko bekutshiwo ngaphambili, oko ukukhuthaza ngokuthe ngqo okanye ngokungathanga ngqo ukubonakalisa ukuba ungumntu onjani uphawu. Ngesi sizathu, phanda imveliso kunye nomvelisi wayo ngaphambi kokuba ubahlanganyele kudidi lwakho.

• Ngaphambi kokuba ukhuthaze unikelo lobambiswano, luthenge.

Thatha iintsuku ezimbalwa zokufumana ama-ins kunye nokuphuma kwemveliso. Funda kuqala malunga neengenelo kunye neengozi. Ngokwenza oko, uya kuba kwimeko engcono yokucebisa ngokuchanekileyo imveliso kubaphulaphuli bakho.

Nika ingqalelo kwinto oyikhuthazayo kwaye abafundi bakho kunye neshishini baya kukubulela ngalo.

Inombolo yesi-5-Yiya kwimveliso yamatikiti aphezulu

Kukho iindidi ezimbini zeemveliso ezihlangeneyo okanye iinkonzo:

1. Iimveliso zetikiti eliphantsi -Indleko eziphantsi ezithetha ukuba wenza ikhomishini encinci xa usenza ukuthengisa
2. Iimveliso zetikiti eliphezulu -Unamaxabiso aphezulu oko kuthetha ukuba, wenza inani elikhulu lekhomishini xa umntu ethenga kwikhonkco lakho.

Kuba ujonge ukwenza imali kwi-intanethi eza kukuvumela ukuba uzinze kwindlela ophila ngayo kwaye ukwazi ukuphila ngokwemigaqo yakho, ndincoma ukuba ukhuthaze udidi lwesibini lweemveliso: iimveliso zetikiti eliphezulu.

Oku akuthethi ukuba uphosa izibonelelo ezihlawula kancinci.

Khumbula, ngamaxabiso aphezulu, kuza isidingo ephezulu yokuqiniseka. Abathengi kufuneka baqiniseke ukuba imali yabo iza kuyinceda ekusombululeni iingxaki zabo, yiyo loo nto ke kubalulekile ukubonisa ubungqina.

Ukukunceda ukwazi ukuhamba oku, cela umthengisi okanye umnini wemveliso okanye inkonzo ukuba ikunike ubungqina.

Emva koko sebenzisa ubungqina kwiphepha lakho lokufika.

Athini amaphepha okubamba?

Ndonwabile ubuzile.

Nje ukuba sijonge isicwangciso esiliqili sentengiso, kuyacaca.

#Izicwangciso zokuThengisa eziSebenzayo -Iqela lama-6

Iphepha lokufika liphepha kwiwebhusayithi yakho eyenzelwe ukuguqula iindwendwe zikukhokele.

Yiyo loo nto abanye abathengisi bebhekisa kuyo njenge'khokelela ekubambeni iphepha.

Kuba iliphepha elikwiwebhusayithi yakho, musa ukuyiphazamisa, yahlukile kwamanye amaphepha.

Ngoba? Iphepha lokumisa inefom ecela iindwendwe ukuba zifake amagama abo kunye nee-imeyile ukuze zinikezelwe kuncedo olufanelekileyo noluchaphazelekayo.

Ukuqhubela phambili, ezinye izithembiso ezihambelana nazo ziza kunye namaphepha abo okufika. Apha, umnini-mveliso okanye iinkonzo zikunika amaphepha okwakha ngaphambili, kwaye umsebenzi wakho kukuqhuba itrafikhi kuyo.

Kwiimeko ezininzi, le yinto elungileyo. Kodwa nantsi indawo apho iba yimbi khona: awungekhe wenze utshintsho kuyo.

Yiyo leyo. Uya kuyisebenzisa njengoko injalo.

Kwenzeka ntoni ukuba ufuna ukwenza ngokwezifiso iphepha lokufika?

Elula, yakha eyakho.

Ukuyila amaphepha okuhlala kuyinxalenye yezinto esizenzayo eJoon. Qhagamshelana nathi 

Ukuba namaphepha akho okufika kukunika inkululeko yokwenza oko ufuna ngayo. Kwaye kuba esi sisigqibo sokuba uguqula umtyeleli ukuba akhokele, ungasisebenzisa okanye usibone kufanelekile.

Iingcebiso zendlela yokwakha amaphepha aguqukayo entengiso yokuthengisa

1. Yiba nesihloko sokubulala esinyanzela nawuphi na undwendwe ukuba uhlale, unake, kwaye uvuse inzala koko ukuhambisa

2. Wenze kunye nezihlokwana ezakholisayo. Ukuba intloko iyamisa undwendwe, umxholwana kufuneka ubenze bahlale

3. Faka imifanekiso ebonakalayo. Sebenzisa imifanekiso enkulu nefanelekileyo etsala umdla wabafundi

4. Sebenzisa inkcazo ethe ngqo malunga nokuba yeyiphi imveliso okanye inkonzo kanye le imalunga nayo

5. Ungazami ukuthengisa kweli phepha. Unomsebenzi omnye, kwaye loo nto kukufumana undwendwe ukuba lukunike igama kunye ne-imeyile. Ixesha.

Emva kokuba uyakhe iphepha lokuhlala, uyazi njani ukuba isebenza kakuhle?

Ewe, ukuba ukuguqulwa kwephepha lakho lokufika kuyinto ephakathi kwe-2.35% ne-5.31%, uzifumene ophumeleleyo.

Ungakhathazeki nangona, la manqanaba akabhalwanga kwilitye. Ngapha koko, kukho amaphepha okufika komhlaba aguqula ngaphezulu kwe-10%. Ukuba ulandela ezi ngcebiso ndikunike zona ngentla, umiselwe ukuya.

Nazi izixhobo zokukunceda wakhe iphepha elinomtsalane

• Iikhokelo
• Mlawuli

Khumbula, injongo yekhasi lokufika kukuguqula iindwendwe ukuba zikhokele. Ke yonke into oyifakayo kwiphepha lakho lokufika kufuneka ibe kwinkonzo yenjongo enye kwaye ezinye izinto zixinene.

Kulapho ubungqina bungena khona.

Iingqina ziziteyitimenti zabantu abaye bathenga imveliso okanye inkonzo oyikhuthazayo. Zingabhalwa okanye zingqinwe nevidiyo.

Oku kwenziwa kukuba banika ubungqina bokuba imveliso okanye inkonzo iyayenza le nto uyithethayo.

Inika ubungqina bentlalo, obusizisa kwisicwangciso esiliqili sokuthengisa

Inombolo yesi-7-Sebenzisa ubuchule beNtengiso beNtengiso

Ubungqina bezentlalo yinto yengqondo apho abantu banomtsalane kubantu, iimveliso, okanye iinkonzo abanye abantu ababonakalise umdla kuzo.

Njengomthengisi ozinzileyo, ungasebenzisa obu buchule ukukhulisa ubudlelwane bakho obunikezela amaxabiso okuguqula.

Njani?

Ngokubandakanya iinkcukacha ezibonisa ukuba abanye abantu bathengile kwaye bayayithanda imveliso okanye iinkonzo ozihambisayo.

Xa umthengi onokubakho eza kudibana noncedo lwakho lobambiswano, iingqondo zabo zijijitheka bezibuza ukuba ngumbono olungileyo na ukuyithenga le nokuba ngaba iza kuzisombulula ngokwazo na iindawo zabo zentlungu.

Ngokusebenzisa ubungqina bentlalo, ubeka iingqondo zabo zikhululekile kwaye ubenza bazithembe ngokuthenga.

Nazi ezinye zeembono ngendlela yokusebenzisa ubungqina bentlalo kwishishini lokuthengisa elihambelana nalo:

• Sebenzisa izibalo zexesha lokwenyani lenani labantu okwangoku ukujonga iphepha, okanye ngcono okwangoku, inani langoku lokuthenga.
• Iipesenti ezingama-92 zabantu ziyakuthembela isincomo esivela kumhlobo, kwaye abo baphumeleleyo abangama-70% bayasithemba isincomo somntu abangamaziyo. Sebenzisa oku kulungelayo ngokudibanisa ubungqina babathengi kwiphepha lemveliso
• Ukunyanzelwa kokuduma. Apha, unokufumana umntu odumileyo wokuxhasa esidlangalaleni uphawu lwakho okanye iimveliso emva koko ufake kumaphepha emveliso
• Sebenzisa izifundo. La ngamanqaku okanye iividiyo ezibonisa iziphumo umntu awazifumeneyo emva kokusebenzisa imveliso okanye inkonzo oyikhuthazayo.

Oko kusizisa kwisicwangciso esiliqili sokuthengisa.

#Icebo lokuthengisa eliqinisekileyo 8 -ukunqongophala kokunqongophala xa kuthengiswa ngentengiso yobambiswano

Esi sisicwangciso esisebenzayo sokuthengisa ngentengiso kuba siguqukela ngathi shushu.

Apha, ukhuthaza ukujongana kwexesha elilodwa kunye nokunikezelwa kwexesha elinye.

Njengabantu, sikuthiyile ukuphulukana nemicimbi nezinto ezinokwenza ubomi bethu bube ngcono.

Abathengisi abanxulumene nabo badibanisa obu bugwenxa kwiDNA yomntu ukwenza ukuthengisa ngakumbi ngokuqaqambisa ukunqongophala.

Ngaba ukhe wazibona ezinye iimveliso zikhankanya ukuba 'kuphela yimpahla encinci'?

Ingcinga yakho yokuqala kukungxama uze uthenge ukuze ungaphoswa.

Oko kukunqongophala kokuthengisa.

Nantsi indlela yokuyenza kwishishini lakho lokuthengisa ngentengiso:

• Sebenzisa ukubalwa kwenqanaba lokulinganisa kumaphepha emveliso. Umzekelo, intengiso yeflash, izivumelwano zemini
• Ukuthumela ngosuku olulandelayo kuqinisekisiwe ukubekwa ezantsi
• Veza inani labantu abathenga imveliso. Umzekelo, dibanisa nabanye oomama abangama-37,453 abafana nawe kolu luhlu.
• Xa iimveliso zithengisiwe, bonisa ukuba 'kuthengisiwe ngaphandle' okanye 'akafumaneki' umyalezo ophantsi kwayo kwaye ungasisusi de uyibambe kwakhona. Cela abathengi ukuba bafake ii-imeyile zabo ukuze baxelelwe xa sele bephinde bangena.

Sebenzisa intengiso yokunqongophala njengecebo lokuthengisa elihambelana nayo kungcono ungayisebenzisi.

#Icebo lokuthengisa eliqinisekileyo 9-usebenzisa izibhengezo ukukhuthaza iimveliso zobambiswano lwakho

Izibhengezo zentengiso ziyindlela yentengiso ebonakalayo ebekwa kwiwebhusayithi.

Xa ucofa kwezi zibhengezo, zikusa ngqo kwiphepha lemveliso okanye kwiphepha lokufika apho ungafunda khona ngakumbi malunga nemveliso okanye inkonzo.

Zeziphi izibhengezo zentengiso kwaye kutheni uzisebenzisa njengecebo lokuthengisa elidibeneyo?

• Banceda ukonyusa ukugcwala kwitrafiki yakho
• Ingonyusa intengiso kuba ime phandle
• Ikuvumela ukuba ubhengeze intengiso kunye nokunyusa okufana nezaphulelo, ukuthengiswa kwemvume, njl
• Siza kukunceda ukhuthaze imicimbi efana nemisitho ekhethekileyo yokukhupha, imicimbi emnyama yangoLwesihlanu, njl njl
• Siza kukubonisa umxholo wakho okanye ibhlog yakho ngokunxibelelanisa kwakhona kuyo

Izibhengezo zentengiso ezifanelekileyo kufuneka ziyenze icace into oyikhuthazayo.

Akukho gumbi lokudlala ujikeleze kuba uzama ukweyisela umbukeli ukuba unesisombululo abasifunayo, kungoko kufuneka bacofe kuyo.

Iingcebiso zokwenza izibhengezo ezifanelekileyo.

• Yenza isibhengezo esidibanisa umva kwinqaku elinamakhonkco okunxibelelana kwaye ukhuthaze kwezinye iibhlog
• Yenza intengiso yesibhengezo esikhuthaza ixesha elincinci kuphela kunikelo lobulungu. Umzekelo, isibhengezo esinikezela ngexabiso lesaphulelo.
• Isibhengezo esijolise ekujoliseni umntu umntu emva kokuba etyelele iphepha lemveliso kodwa akakhange athathe manyathelo.

# 10 -Sebenzisa intlawulo ngokokucofa intengiso (i-PPC) yeQhinga lokuThengisa

I-PPC yindlela yokuhlawula okuhlawulelweyo apho uhlawula rhoqo xa umntu ecofa kwisibhengezo sakho.

Phakathi kwezinye iisayithi ze-PPC, ii-injini zokukhangela ziphezulu kakhulu, kwaye kungesizathu.

Kungenxa yokuba ziinjini zokukhangela apho abantu bajonge khona iimpendulo kwimibuzo yabo kunye nezisombululo kwiingxaki zabo.

Nje ukuba ufake imibuzo yakho kuGoogle, injini yokukhangela iza noluhlu olucwangcisiweyo lweempendulo ezinokubakho kwinto eyaziwa njengephepha lokukhangela iziphumo ze-injini (i-SERPs).

Ngoku, ezi injini zokukhangela zisimahla ukuba zisebenzise kodwa iinkampani ezibalekayo kufuneka zenze imali ngandlela thile.

Izifundo zibonise ukuba abantu banokucofa kwiziphumo zokuqala xa kukhangelwa kuGoogle (injini yokukhangela eyaziwayo)

Ke benza ntoni?

Bacela amashishini okanye abanini bewebhusayithi ukuba bahlawule ukuze babonakale kwinqanaba eliphezulu leSERPs.

Apha uhlawula kuphela xa umntu ecofa kwintengiso yakho.

Yile ndlela PPC eyenzeka ngayo.

I-PPC njengesicwangciso esiliqili sokuthengisa

Njengomthengisi ozinzileyo, unganyusa eli qhinga ngokuhlawula ukuze ubonakale phezulu ngalo lonke ixesha umbuzo onxulumene nokunikezelwa kwakho ukhangelwa kuGoogle.

Kwaye kuba intengiso yakho ivela kuphela qho xa umbuzo othile uphandwa, uyaqiniseka ukuba ufumane umgangatho ophezulu kakhulu kwitrafikhi yakho.

Le yindlela yokuPhatha ubuchule beNtengiso be-PPC:

Uxelela uGoogle ukuba qho xa umntu echwetheza eli gama (ii) iqhosha kwi bar yokukhangela, babonise intengiso.

Asisosiphelo.

Intengiso yakho kufuneka ibakhokele ukubuyela ekunikezelweni, iphepha lokufika, okanye iposti yebhlog yakho.

Oku kuxhomekeke kunikezo lwakho.

Umzekelo, ukuba ukhuthaza isibonelelo sokulahleka kwesisindo usebenzisa isicwangciso sePPC, unokufuna kuqala ukuyalela ukugcwala ukuba uphonononge iiposti zebhloko yakho oyibhalileyo endaweni yecala lemveliso.

Okanye kungcono kwangoku, babakhokelele kwiphepha lokufika apho ucela khona igama kunye ne-imeyile ukuze ufumane isikhokelo sokulahleka kwesisindo.

Oku kulandelayo zezinye zeendawo ezinokuboniswa kuzo iintengiso zakho kwi-SERP

• Phezulu kumaphepha eziphumo
• Icala lasekunene lamaphepha okukhangela
• Ezantsi kwamaphepha iziphumo

Uninzi lwabathengisi abanxulumene nabo bayabandakanyeka kwisicwangciso sokuthengisa kwi-PPC.

Kwaye oku kungenxa yesizathu.

• Wenza ukuthengisa phantse ngokukhawuleza kuba umgangatho ukhokelela uvela kwiinjini zokukhangela
• Ixabiso eliphantsi ekubeni uhlawula kuphela xa umsebenzisi ecofa intengiso yakho
• Unokujonga ukusebenza kweentengiso zakho. Intsingiselo, unokwenza i-tweaks kuxhomekeke kwinto esebenzayo kuwe
• Kuqala-bubuhlobo. UGoogle unikezela ngobutyebi bezixhobo zoqeqesho. Unokuhamba ukusuka kuqalo elipheleleyo ukuya kuphumeza intengiso yakho yokuqala malunga neeyure
• Ungakhetha ukuba ngubani na ongamele ukubona iintengiso zakho. Sebenzisa iimetwork ezinjengendawo, isini, ulwimi kunye nesixhobo, ungajolisa kubantu abakhethekileyo kubathengi bakho

Ngaphandle kwazo zonke ezi zinto, i-PPC ifuna utyalomali lwexesha lakho kunye nemali. Udinga ixesha lokuqeqesha kwaye ufunde konke onako malunga nayo kunye nemali kwiintengiso zakho ukuqhuba.

Ngethamsanqa kuwe, ndinganceda kuloo nto. Ndiza kukunceda ukuseta, ukubeka iliso kunye nokuthengisa iintengiso zakho. Qhagamshelana nathi

Iingcinga zokugqibela kwiindlela zokuthengisa ezihambelana nabo 

Apho unayo, # 10 iindlela ezilungileyo zobambiswano zokuthengisa eziza kukunceda wenze imali ngokukhawuleza.

Kodwa linda, ungangxami.

Akuthandabuzeki ukuba onke amacebo okuthengisa intengiso ahambelana. Phantse wonke umthengisi oyaziyo into ayenzayo uyayisebenzisa.

Kodwa kukho ingxaki enkulu:

Ukuba awubeki msebenzi kwaye wenze kanye le nto ndiyibekileyo apha, kukho ithuba eliphezulu awuzukuzibona ziphumo. Ezi zicwangciso zifuna uphando olunobukrakra, ukumiliselwa, kunye nokufunda. Funda ukuba yintoni esebenzayo nengasebenziyo.

Ndicinga ukuba into endizama ukuyithetha kukuba YENZA UMSEBENZI.

Umbuzo ngulo, yeyiphi indibaniselwano yeziCwangciso eziManyeneyo zokuThengisa oza kuyisebenzisa? Ndixelele kumagqabantshintshi.