Uliqala njani iShishini leBoutique kwiBhajethi {2024}.

Ukuba ubusoloko uphupha ngokuqala ishishini lakho le-boutique kodwa awukhange ucinge ukuba unemali yokulenza, sineendaba ezimnandi kuwe! Ngoku kunokwenzeka ukuba uqale ishishini le-boutique ngemali encinci kakhulu.

Kule posi yebhlog, siza kuchaza amanyathelo ekufuneka uwathathe ukuze ishishini lakho liqalise ukusebenza ngo-2024.

Siza kubonelela ngolwazi malunga nokuba zeziphi iintlobo zeemveliso kunye neenkonzo onokuthi uzinike abathengi bakho.

Ke, ukuba ukulungele ukuba ngumphathi wakho kwaye uqalise iShishini lakho leBoutique, qhubeka ufunda!

Ishishini leBoutique, yintoni?

Ishishini le-boutique lincinci, ivenkile ezimeleyo ezimeleyo ethengisa uhlobo oluthile lwentengiso. Ii-boutiques zihlala zibonelela ngokhetho olulodwa lwempahla, izixhobo, okanye izinto zokuhombisa ikhaya ezingafumaneki kwezinye iivenkile.

Ngelixa amashishini e-boutique anokubonakala ngathi ayabiza ukuqalisa, ngakumbi ukuba uya kusebenza ngaphandle kweintanethi, kukho iindlela ezininzi onokunciphisa iindleko zakho.

Kweli candelo, siza kuchaza iingcebiso ezimbalwa zokuqalisa i-boutique kuhlahlo lwabiwo-mali.

Ungaliqala njani iShishini leBoutique kuhlahlo-lwabiwo mali ngo-2024

Ngoku ekubeni unombono wokuba liyintoni ishishini le-boutique, makhe sijonge ukuba ungaliqala njani elinye ngo-2024 ngenkunzi ephantsi.

Kukho izinto ezimbalwa onokuzenza ukunciphisa isixa semali oyifunayo ukuqala ishishini lakho.

Ekuqaleni, cinga ngokuqala i-boutique yakho kwi-intanethi. Oku kuya kukuvumela ukuba udlule kwiindleko ezininzi ezinxulumene nokuvula ivenkile ebonakalayo.

Isibini, gxila kwiimveliso kunye neenkonzo ezithandwayo kwaye zifunwa kakhulu. Oku kuya kukunceda unciphise inani le-inventri oyifunayo ukuze uqalise ishishini lakho.

Okwesithathu, qwalasela ukusebenzisa a imodeli yomthwalo kwi-boutique yakho. Oku kuthetha ukuba awuyi kuba noxanduva lokuthenga nokugcina naluphi na uluhlu lwempahla; endaweni yoko, uya kusebenza nabathengisi basekhaya ukubonelela ngeemveliso kumthwalo.

Okwesine, khangela iindlela zokuyila zokuthengisa i-boutique yakho. Zininzi zasimahla okanye eziphantsi izicwangciso zorhwebo ungasebenzisa, njengemidiya yoluntu, intengiso yegama-ngomlomo, kunye nezalathisi ze-intanethi.

Ngoku unazo ezimbalwa Iimbono zendlela yokuqalisa ishishini lakho leBoutique Kuhlahlo-lwabiwo mali luka-2024, masijonge ezinye zeemveliso kunye neenkonzo onokuthi uzinike abathengi bakho.

IiMveliso kunye neeNkonzo ezinikezelwa ngamaShishini eBoutique

Amashishini eBoutique ayaziwa ngempahla yawo ekhethekileyo, izincedisi, kunye nezinto zokuhombisa ikhaya. Nangona kunjalo, kukho ezinye iimveliso kunye neenkonzo onokuthi uzinike abathengi bakho.

Nazi izibonelo ezimbalwa:

a). Umtshakazi

b). Iimpahla zangaphantsi

c). Impahla yokubeleka

d). Impahla yabasetyhini.

Ezinye iimveliso oza kuzithengisa kwivenkile yakho ye-boutique kwi-intanethi.

f). Impahla yosapho.

g). Impahla yabantwana.

h). Impahla ekhethekileyo.

i). Izikipa eziprintiweyo ngokwesiko

j). Izihlangu zabasetyhini.

k). Izihlangu zaMadoda… uyazichaza.

Ungaliqala njani iShishini leBoutique eliPhumelelayo kwi-Intanethi.

Ngoku uyazi ukuba zeziphi iimveliso kunye neenkonzo onokuthi uzinike abathengi bakho, makhe sijonge indlela yokuqalisa ivenkile eyimpumelelo. shishini.

Khumbula, ukuthengisa kwi-intanethi yenye yeendlela ezilula zokuqala ishishini le-boutique kuhlahlo lwabiwo-mali ngo-2024.

1). Bhala iSicwangciso soShishino kwiShishini lakho leBoutique.

Inyathelo lokuqala lokuqalisa naliphi na ishishini, kwi-intanethi okanye ngaphandle kweintanethi, kukwenza isicwangciso soshishino. Olu xwebhu luya kuchaza iinjongo zeshishini lakho, amaqhinga kunye nohlahlo lwabiwo-mali.

Ukuba awuqinisekanga ukuba ungaqala ngaphi, kukho izixhobo ezininzi zasimahla kunye neetemplate ezifumanekayo kwi-Intanethi kubandakanya Izicwangciso. iinqumle, umhlobo… Uyiqamba igama.

Nje ukuba wenze isicwangciso seshishini lakho, lixesha lokuba uqale ukusebenza kwiwebhusayithi ye-boutique.

2). Khetha iQonga le-Intanethi kwiShishini lakho leBoutique.

Ukuba awungomyili wewebhu, ungakhathazeki! Kukho abakhi bewebhusayithi ekulula ukuyisebenzisa, ukutsala-kunye nokuwisa abakhoyo abaya kukuvumela ukuba wenze iwebhusayithi ejongeka njengengcali ngokukhawuleza.

Ezinye iinketho ezidumileyo ziquka iWordPress, Etsy, Shopify, kunye Wix.

Nje ukuba wenze iwebhusayithi yakho, lixesha lokuba uqale ukuyigcwalisa ngomxholo.

Oku kubandakanya iinkcazo zemveliso, imifanekiso, ulwazi lwamaxabiso, nokunye.

Qinisekisa ukuba uyenza indawo yakho yeenjini zokukhangela ukuze abathengi abanokubanakho bakufumane lula kwi-intanethi.

Unokufuna ukuqwalasela ukusebenzisa iindlela zentengiso ezihlawulelwayo ezifana noGoogle AdWords okanye iiNtengiso zikaFacebook zokuqhuba itrafikhi kwindawo yakho.

3). Khetha igama leBrand kwiShishini lakho.

Inyathelo elilandelayo kukukhetha igama le-boutique yakho.

Ngoku, oku kunokuba ngumsebenzi onzima, kodwa kubalulekile ukukhetha igama elimele ishishini lakho kwaye kulula ukulikhumbula.

Usenokufuna ukucinga ngokusebenzisa i igama lethambeka kunye nedilesi yewebhusayithi equka igama lebhrendi yakho.

Umzekelo, ukuba ungumnikazi wevenkile ebizwa ngokuba yi "The Glamorous Life," igama lakho lesizinda linokuba "theglamorouslife.com."

Nje ukuba ukhethe igama le-boutique yakho, lixesha lokuba wenze isitayile somntu esisodwa esijikeleze kuyo.

Ungathanda ukuba abantu balubone njani uphawu lwakho?

4). Yenza uphawu abaThengi bakho abaya Kukuvuyela ukunxulumana nalo.

Ngaba ufuna ukuba uzive udangele? Ngaba ufuna ukuba abathengi babone iimveliso zakho njengobunewunewu kunye nesiphelo esiphezulu?

Nokuba wenze ntoni na, qiniseka ukuba uphawu lwakho luyahambelana kuwo onke amaqonga, ukusuka kwiwebhusayithi yakho ukuya kwiakhawunti yakho yemidiya yoluntu.

Xa abantu bebona okanye besiva igama lebrand yakho, ufuna ukuba bacinge ngokuzenzekelayo ngeboutique yakho kunye neemveliso kunye neenkonzo ozinikezelayo.

5). Yakha Uphawu Lwakho.

Njengoko uqhubeka nokuthambisa zonke ezinye iindawo zeshishini lakho le-boutique kwi-intanethi, ungalibali ukugxila kuphawu lwakho.

Oku kubandakanya ukuyila uphawu, ukudala izinto zokuthengisa (ezifana neencwadana kunye neeflaya), kunye ukuphuhlisa isicwangciso seendaba zoluntu.

Qinisekisa ukuba zonke izinto zakho zokubeka uphawu ziyahambelana kwaye zikhangeleka ngobuchwephesha. Oku kuya kunceda abathengi bakukhumbule kunye nento oyimeleyo.

Ngaba uyile ibhrendi ethi, "Heyi, siyindawo ephucukileyo nekumgangatho ophezulu kwinqanaba lesi-4?"

Ngoku, le yingongoma yokuphila eli phupha. Yenze ngayo yonke indlela onokuthi ngayo. Yenza iincoko malunga nebhrendi yakho kwaye uzame ukuyenza isebenze 360.

6). Yenza Iimveliso Zakho Zigqame.

Enye yeendlela ezilungileyo zokubeka i-boutique yakho ngaphandle kokhuphiswano kukubonelela ngeemveliso ezizodwa nezikhethekileyo.

Ukuba awuyifumani into oyifunayo kwi-intanethi, cinga ngokuyenza ngokwakho. Oku kunokubandakanya ukuyila owakho umgca wempahla, izincedisi, okanye izinto zokuhombisa ikhaya.

Khumbula, njengomnini weshishini le-boutique kwi-intanethi, unenzuzo yokukwazi ukubonelela ngeemveliso ezahlukeneyo kuneevenkile zesitena kunye nodaka.

Qinisekisa ukuthatha eli thuba ngokubonisa iimveliso zakho ngokucacileyo kwiwebhusayithi yakho kunye neeakhawunti zemidiya yoluntu.

Ukuba unokwenza abantu bazive ngathi bathenga into ekhethekileyo okanye ekhethekileyo, baya kuba nako ukuthenga kuwe.

7). Khetha uMboneleli weeMveliso zakho.

Ngoku sele ufundile ukuba yintoni ishishini le-boutique, khetha iimveliso oza kuzithengisa, uze nophawu lweshishini lakho, kwaye ulenze libukeke lihle, lixesha lokuba ufunde indlela yokufumana umthengisi weemveliso zakho.

Kukho izinto ezimbalwa ezibalulekileyo ekufuneka ziqwalaselwe xa ukhetha umthengisi. Zama ukujonga iindleko, umgangatho, kunye nexesha lokukhokela.

Uyakufuna kwakhona ukuqiniseka ukuba umthengisi wakho uthembekile kwaye unerekhodi elungileyo.

Enye indlela yokufumana iimveliso kwi-Intanethi kukwenza ngokwakho, uqesha abantu balapha ukuze bakuncede kwimveliso, okanye usebenze namagcisa alapha ekhaya - amagcisa, imithwalo yasekhaya, iivenkile zakudala, kunye neevenkile zakudala.

Ezinye zeendawo ezilungileyo zokufumana iimveliso ozithengisayo kwiwebhusayithi yakho ziquka: -Kampala, Uganda; eKamkunji, eNairobi; e-Eastleigh, eNairobi; Kazuri Beads, Nairobi… Uyichaze.

Unokufumana kwakhona iimveliso ze-boutique kwi-Etsy okanye i-Alibaba.

8). Iqabane kunye neeNkonzo zeCourier zokuThumela ngokuLula (Ukuhanjiswa).

Kuba eli shishini liya kwenziwa kwi-intanethi, kuya kufuneka ufumane indlela yokufumana iimveliso zakho kubathengi bakho.

Enye ye iindlela ezilula ukwenza oku ngokusebenzisana nenkonzo yekhuriya.

Zininzi iinkonzo zekhuriya ezahlukeneyo ezikhoyo eKenya (ukukhathalela ukuhanjiswa kwalapha ekhaya nangaphaya), ke qiniseka ukuba wenza uphando lwakho kwaye ukhethe leyo iya kukwazi ukuhlangabezana neemfuno zakho.

Uyakufuna ukuthathela ingqalelo imiba efana nexesha lokuziswa, ixabiso, kunye nenani leeodolo ezinokuthi ziphathwe yinkonzo ngexesha elinye.

Xa ukhetha inkonzo yekhuriya, qiniseka ukuba ubuza malunga nepolisi yabo yokubuya xa nayiphi na imveliso yakho yonakaliswa okanye ilahleke ngexesha lokuhamba.

Ngoku ufunde indlela yokuqalisa ishishini leBoutique kuhlahlo lwabiwo-mali ngo-2023! Halala kwaye konke okuhle

9). Sebenzisa iTikTok kwiNtengiso eNtsha kwaye uphindaphinda.

Njengeshishini le-boutique kwi-intanethi, kubalulekile ukuthatha ithuba kuwo onke amajelo akhoyo okuthengisa iimveliso zakho.

Elinye ijelo elinjalo yiTikTok.

Le app yemidiya yoluntu ifanelekile ukuthengisa iimveliso zakho kuba ikuvumela ukuba wabelane ngeevidiyo ezimfutshane kunye nabalandeli bakho.

Unokusebenzisa ezi vidiyo ukubonisa iimveliso zakho, uchaze izibonelelo zazo, kwaye udale iividiyo "zokuzama".

I-TikTok yindlela entle yokunxibelelana nabaphulaphuli ojolise kubo kwaye uqhube itrafikhi kwiwebhusayithi yakho.

Qiniseka ukuba usebenzisa umxholo onobuchule kunye notsala amehlo oza kuthimba abantu.

Xa usenza iividiyo zeTikTok, qiniseka ukuba uhlala ukhumbula oku kulandelayo: - Qinisekisa ukuba iividiyo zakho ziyilayo kwaye zahlukile. – Zigcine zimfutshane kwaye ziye kwinqanaba. -Sebenzisa ii-hashtag ukufikelela kubaphulaphuli abaninzi.

10). Sebenza kunye nabaPhembeleli beMedia yeNtlalo.

Enye indlela enkulu yokuthengisa iimveliso zakho kukusebenza nabaphembeleli bemidiya yoluntu.

I-influencer ngumntu onabalandeli abaninzi kumajelo asekuhlaleni kwaye unokuphembelela abalandeli bakhe ukuba benze izenzo ezithile, ezifana nokuthenga imveliso.

Xa ukhetha umntu oza kusebenza naye, qiniseka ukuba uthathela ingqalelo ukulandela kwabo, izinga lothethathethwano, kunye nenani labantu.

Uya kuphinda ufune ukuqiniseka ukuba i-influencer ilungile kwi-brand yakho kunye neemveliso.

Maninzi amaqonga ohlukeneyo onokuwasebenzisa ukufumana abaphembeleli bemithombo yeendaba zentlalo, njengeFamebit, Instagram, kunye ne-Snapinfluencers.

Nje ukuba uyifumene, qiniseka ukuba ubathumelela umyalezo kwaye uzazise.

Yimalini oyidingayo ukuze uqalise iShishini leBoutique kwi-Intanethi eKenya?

Ukuba usifundile esi sithuba ukuza kuthi ga ngoku kwaye usaziva ngathi ukuqala ishishini le-boutique kufanelekile ngo-2024, kuya kufuneka ngoku uyazibuza, kufuneka uqalise kangakanani ishishini le-boutique kwi-intanethi?

Ewe, kuya kufuneka ube nezinto ezimbalwa engqondweni xa uqala ishishini le-boutique kwi-intanethi.

Ezi ziquka: - Igama lesizinda sewebhusayithi yakho. Unga fumana oku Mahala ukuba uthenga ukubamba kwakho kwi BlueHost.

Ukusingatha iwebhusayithi yakho. Kulapho iifayile zewebhusayithi yakho ziya kugcinwa kwaye ukuba uthenge namhlanje, uya kucaca omnye unyaka. I-Bluehost ibamba iinkonzo ziqala kwi-$2.65 ngenyanga.

A ikhamera elungileyo. Oku akuyomfuneko, kodwa kuya kukunceda ukuba uthathe imifanekiso emihle yeemveliso zakho ukuze uyithumele kwiwebhusayithi yakho kunye namaphepha eendaba ezentlalo.

Ibhrendi elungileyo kunye noyilo lwewebhusayithi yakho. Unokwenza oku ngexabiso eliphantsi ngokusebenzisa iinkonzo ze-Fiverr okanye ze-UpWork. Kuya kubiza into phakathi kwe-5 kunye ne-300 yeedola ngokuxhomekeke kwinani lamaphepha owafunayo kunye neendlela zokuhlawula ozifunayo ezidityanisiweyo.

Okokugqibela kodwa kungancinci, kuya kufuneka ugcine ivenkile yakho. Ungaqala ngayo nantoni na ukusuka kumakhulu ambalwa ukuya kumawaka eedola. Konke kuxhomekeke kwipokotho yakho kunye nomnqweno wakho.

Nje ukuba ube nezi mfuno zisisiseko, ungaqala ukuthengisa iimveliso zakho.

isiphelo

Ukuqala ishishini le-boutique kwi-intanethi yindlela entle yokufumana umvuzo ekhaya. Ikwayindlela egqibeleleyo yokuqalisa kwishishini le-e-commerce ngaphandle kokwenza utyalo-mali olukhulu.

Ngaba unayo i-Ksh. 30,000 kuphela kwaye unomdla wokuqalisa i-boutique ye-intanethi? Kutheni ungaqali ngaloo nto kwaye ubone ukuba uhambo lukusa phi?

Imakwe Nge : Imibono yoShishino lweBoutique • Ishishini kuhlahlo lwabiwo-mali • U shishino • Ungaliqala njani ishishini • Imibono yoShishino kwi-Intanethi