Uliqala njani iShishini leMpahla kunye neNtengiso

Ukuqala ishishini lempahla kunye nentengiso kunokuba yindlela entle yokwenza imali, kodwa kubalulekile ukwenza uphando lwakho kuqala. Kukho izinto ezimbalwa ekufuneka uziqwalasele ngaphambi kokuba uqale ivenkile yakho.

Kule post blog, siza kuxubusha iziseko zokuqala iimpahla kunye neshishini lokuthengisa, ukusuka ekukhetheni indawo yokugcina iishelufu zakho.

Siza kuthetha nangeminye yemiceli mngeni onokuthi ujongane nayo endleleni, kunye nendlela yokuyoyisa. Ke ukuba ucinga ngokuqala eyakho ivenkile yempahla, qhubeka funda!

Yintoni iShishini leMpahla kunye neNtengiso?

Ishishini lempahla nelokuthengisa yivenkile ethengisa iimpahla kunye nezinye izinto ezithengiswayo eluntwini.

Iivenkile zempahla zinokuba ngamashishini azimeleyo, okanye zinokubekwa kwindawo enkulu yokuthengisa.

Kwaye yintoni i-complex yokuthengisa oyibuzayo?

Ezi ziimarike zentengiso.

Iindawo ezithengiswayo zihlala zithengisa iintlobo ngeentlobo zeemveliso, kubandakanya iimpahla, izinto zombane, iimpahla zasekhaya, nokunye.

Ukuqala ivenkile yokuthengisa eyimpumelelo ngo-2024, kuya kufuneka ulandele okanye ubuncinci ulandele la manyathelo.

1). Khetha i-niche yevenkile yakho yempahla.

Ngelixa ivenkile yokuthengisa kunye nempahla yokuthengisa inokuthengisa iimpahla zentsapho, iimpahla zabantwana, i-lingerie, iimpahla ezikhethekileyo, kunye / okanye iimpahla zezemidlalo zombini phantsi kophahla olulodwa, kufuneka ukhethe i-niche kwaye ugxininise ekuthengiseni uhlobo olulodwa lwempahla.

Ngoku, oku akunakubaluleka ukuba umbono wakho kukuthengisa yonke into kodwa ukuba ufuna ukwakha uphawu olugxile kwisinxibo esithile, brasha ingcamango yokutsiba eli nyathelo.

Awukabinalo nofifi lwento omawuyithengise?

Ungafuna ukucinga ngokuvula ivenkile yempahla yabasetyhini, okanye ivenkile egxile ekuthengiseni iisuti zamadoda.

Kungakhathaliseki ukuba yintoni ogqiba ukuyithengisa, qiniseka ukuba ukhetha i-niche oyithandayo.

Kwaye kutheni uthando lubalulekile ubuza?

Umdla ubalulekile kuba iya kuba yeyona nto iqhuba ishishini lakho.

Ukuba awuyithandi into oyithengisayo, iya kubonakala kwivenkile yakho, kwaye abathengi baya kuyithatha loo nto.

2). Khetha iModeli yoShishino lweMpahla.

Ngaphandle kokuthatha ivenkile yokuthengisa etafileni, zama ukucinga ngemodeli yempahla enokusebenzela abathengi bakho abakwi-intanethi nabangaphandle kweintanethi.

Ngaba ungathanda ukuqalisa ishishini lokuprinta-kwimfuno yempahla yakho? Ukuqala iwebhusayithi yeshishini kule meko kuya kuba yinto engenakuphepheka.

Ngaba uyafuna ukuqala ishishini lempahla kunye nelokuthengisa ngaphandle kwesidingo sokugcina uluhlu? Ke kutheni ungaqalisi ukuyeka ukuthumela?

Ngaphandle koko, seta umzi-mveliso ukuba ishishini lakho elifanelekileyo lempahla lenziwa.

Ukhetho lolwakho!

3). Bhala iSicwangciso soShishino lweMpahla yakho kunye neShishini lokuThengisa.

Emva kokuba ukhethe i-niche yakho kunye nemodeli yeshishini, lixesha lokuba uqale ukubhala ishishini lakho cwangciso.

Oku kunokubonakala kungumsebenzi onzima, kodwa ndiyathembisa ukuba akukho nzima njengoko kuvakala.

Isicwangciso soshishino luxwebhu oluchaza iinjongo zeshishini lakho, amaqhinga, kunye nendlela oceba ukuziphumeza ngayo.

Kubalulekile ukuba nesicwangciso soshishino kuba siya kukunceda uhlale endleleni kwaye uqinisekise ukuba wenza inkqubela phambili kwiinjongo zakho.

Ukuba awuqinisekanga ukuba ungaqala ngaphi, zininzi iitemplates kwi-intanethi ezinokukunceda ukuba uqalise.

Emva kokuba isicwangciso sakho seshishini sigqityiwe, musa nje ukusifaka kwidrowa.

Yiphonononge rhoqo uze wenze utshintsho olufunekayo.

Inyathelo elilandelayo kukukhathalela amaxwebhu asemthethweni eshishini lakho.

4). Bhalisa ishishini lakho leVenkile yeMpahla eKenya.

Ngaphambi kokuba uqalise ukuthengisa iimpahla eluntwini, kuya kufuneka ubhalise ishishini lakho.

Le nkqubo inokwahluka ngokuxhomekeke ekubeni ukwiliphi ilizwe, ngoko ke ndicebisa ukuba uqhagamshelane ne-ofisi yolawulo lwengingqi yakho ngolwazi oluthe vetshe. Okanye ukusebenza namagqwetha kunye nabacebisi bolawulo lweshishini ukuze ufumane unyawo lwakho phambili.

Ezinye zezinto oza kuzidinga ukuze ubhalise ishishini lakho ziquka igama leshishini, i-EIN (iNombolo yeSazisi soMqeshi), kunye nelayisenisi yeshishini.

Nje ukuba unazo zonke ezi zinto, uya kuba nakho ukuqalisa ukusebenza kwempahla yakho kunye neshishini lokuthengisa!

Ezinye izinto omawuzenze ukwenza iimpahla zakho kunye neshishini lokuthengisa libe yimpumelelo.

Ngoku sidlulile kwiziseko zendlela yokuqalisa ishishini lempahla nelokuthengisa, lixesha lokuba uqalise ukwenza iphupha lakho libe yinyani.

Ukuba ulandela la manyathelo, uya kuba usendleleni yokuqalisa ishishini lempahla kunye nelokuthengisa eliyimpumelelo ngo-2024!

Kodwa kukho ezinye izinto ezimbalwa onokuzenza ukuze uqiniseke ukuba ishishini lakho liyimpumelelo.

a). Phuhlisa Impahla Yakho Yokunxiba.

Ngaba sele ndiyichazile eyona njongo iphambili yoninzi lwe-GenZ amashishini kukwenza ingeniso?

Ewe, unokwenza inzuzo eyaneleyo ukuba uyeka kwinyathelo lesi-4 kwaye uvule iingcango zakho zeshishini. Kodwa unokwenza inzuzo ngakumbi ukuba uhamba ngala manyathelo ukuya esiphelweni.

Musa nje ukuthengisa iimveliso zabanye ubomi beshishini lakho lempahla. Qala ukucinga malunga nendlela yokwenza umgca wempahla yakho.

Umgca wempahla yakho uya kuba yimbonakaliso yophawu lwakho kunye nento yonke oyiyo. Yindlela entle yokuzahlula kwamanye amashishini kwi-niche yakho kunye nokulawula ikhonkco lexabiso.

b). Cwangcisa iMveliso yakho yeMpahla kunye noLungiselelo.

Ukuba uza kwenza iimpahla zakho, kubalulekile ukucwangcisa inkqubo yakho yokuvelisa kunye nempahla.

Kufuneka uqikelele ukuba uza kuvelisa phi iimpahla zakho, uza kuzenza njani, kwaye uza kuzifumana njani kubathengi bakho.

Zininzi iindawo ezihambayo xa kufikwa kwimveliso kunye nokuhanjiswa, ngoko ke kubalulekile ukuba nesicwangciso endaweni.

c). Thengisa iMpahla yakho kunye neShishini lokuThengisa.

Nokuba zintle kangakanani na iimpahla zakho, ukuba awuzithengisi aziyi kuthengisa.

Kuya kufuneka wenze ifayile ye- qhinga urhwebo eya kufikelela kubaphulaphuli ojolise kubo kwaye ubenze babe nomdla kwiimveliso zakho.

Zininzi iindlela zokuthengisa ezahlukeneyo onokuzisebenzisa, ke fumana ezo zisebenza ngcono kwishishini lakho. Kwaye abo bangaphakathi kwitshaneli yakho.

Ezinye ze iindlela ezilula ukuthengisa iimpahla zakho kunye neshishini lokuthengisa simahla okanye ngentlawulo encinci kubandakanya:

i). Intengiso yeMedia yeNtlalo.

Kulapho udala iiakhawunti zemidiya yoluntu kwishishini lakho kunye nomxholo wokuposa oza kuba nomdla kubaphulaphuli ojolise kubo. Unokusebenzisa iintengiso zemidiya yoluntu ukufikelela kubaphulaphuli abaninzi.

ii). Ukuthengiswa komxholo.

Kulapho udala umxholo onje ngezithuba zebhlog, iividiyo, okanye i-infographics malunga neemveliso zakho okanye ishishini. Lo mxholo unokukunceda ukutsala i-traffic kwiwebhusayithi yakho kunye nokwandisa ulwazi lwe-brand.

iii). Ukuthengisa nge-imeyile.

Ibhekisa ekuthumeleni ii-imeyile ezijoliswe kubaphulaphuli bakho malunga neemveliso kunye neenkonzo zakho. Ungasebenzisa ukuthengisa nge-imeyile ukwandisa ukuthengisa, ukwakha ubudlelwane nabathengi, kunye nokudala ukunyaniseka phakathi kwabathengi.

d). Khangela uTyalo-mali kunye neNtsebenziswano.

Ukuba ufuna ukukhulisa impahla yakho kunye neshishini lokuthengisa, kufuneka ujonge utyalo-mali kunye nentsebenziswano.

Utyalo-mali lunokuza ngohlobo lweemali-mboleko, inkxaso-mali yobulungisa, okanye izibonelelo. Ubudlelwane bunokuba namanye amashishini, ababoneleli, okanye abavelisi.

Zombini utyalo-mali kunye nobudlelwane bunokukunceda ukuba ufumane izixhobo ozidingayo ukuze ukhulise ishishini lakho.

Kutheni uqalisa iShishini leMpahla kunye neNtengiso ngo-2024?

Ngoku sidlulile malunga nendlela yokuqalisa ishishini lempahla nelokuthengisa, makhe sithethe malunga nokuba kutheni kufuneka uliqale ngo-2024.

Kukho izizathu ezimbalwa zokuba kutheni ukuqala ishishini lempahla kunye nokuthengisa kungumbono olungileyo:

Ishishini liyakhula. Imarike yempahla yehlabathi kulindeleke ukuba ifikelele kwi-USD yetriliyoni yeedola ngo-2025. Ke, ngoku lixesha elihle lokungena esenzweni.

Kukho amathuba amaninzi. Ngokukhula kweshishini, maninzi amathuba okuba amashishini aphumelele. Qala eyakho namhlanje ukuze usebenzise amathuba.

Unokuba ngumphathi wakho. Enye yezona zinto zilungileyo malunga nokuqalisa ishishini lakho kukuba nguwe olawulayo. Uthatha isigqibo sokuba zeziphi iimveliso ozithengisayo, uzithengisa njani, kwaye uzithengisela bani.

Indlela yokukhetha indawo yempahla yakho kunye neshishini lokuthengisa.

Kwimeko apho uthatha isigqibo sokwenza ishishini lakho ngaphandle kweintanethi, kuya kufuneka ukhethe indawo yeshishini lakho.

Ungangxami kodwa. Hayi ngokukhawuleza. Nazi izinto ezimbalwa ekufuneka uziqwalasele ukuze ufumane okona kulungileyo kwindawo yeshishini lakho.

• Ukuhamba ngeenyawo.

Ufuna indawo eneenyawo eziphezulu zetrafikhi ukuze ube nokubonisa ishishini lakho kubantu abaninzi kangangoko.

• Khuphiswano.

Awufuni ukukhetha indawo apho sele kukho iimpahla ezininzi kunye namashishini okuthengisa. Oku kuya kwenza kube nzima kuwe ukuba uphumelele. Kwi-flip side, inokuba kuphela kwesizathu sokuba uphumelele. Yiba nobulumko.

• Irenti kunye neendleko zendawo.

Qinisekisa ukuba irenti kunye neendleko zendawo zifanelekile. Awufuni ukuhlawula imali eninzi kwindawo engavelisi nayiphi na intengiso.

Uliqala njani ishishini lempahla ngemodeli yokulahla.

Ukulahla phantsi a imodeli yeshishini apho uthengisa khona iimveliso ngaphandle kokuphatha naluphi na uluhlu.

Xa umthengi e-odola imveliso kwivenkile yakho, unxibelelana ngokulula nomthengisi kwaye bayithumele imveliso ngokuthe ngqo kumthengi.

Le yindlela entle yokuqalisa ishishini lempahla kuba ayifuni mali yangaphambili.

Ekuphela kwento oyifunayo yikhompyuter kunye noqhagamshelo lwe-intanethi kwaye ulungile ukuba uhambe.

Nantsi indlela yokusebenzisa i-dropshipping ukuqala impahla kunye nevenkile yokuthengisa inyathelo ngenyathelo.

1). Bhala iSicwangciso soShishino kwiShishini lakho lokulahla.

Oku kubalulekile kulo naliphi na ishishini, kodwa kubaluleke ngakumbi xa uqala ishishini lokulahla.

Isicwangciso sakho seshishini kufuneka siquke ulwazi malunga neemveliso oza kuzithengisa, uza kuyithengisa njani ivenkile yakho, kunye noqikelelo lwakho lwezemali.

Ungasebenzisa esi sikhokelo ukukunceda ukuba ubhale a cwangciso so shishino kwishishini lakho ledrophu.

2). Khetha iQonga le-Intanethi kwiMpahla yakho kunye neShishini lokuLahla ukuthengisa.

Maninzi amaqonga eCommerce phaya, kodwa ayizizo zonke zilungele amashishini awehlayo.

Shopify Lelona qonga lidumileyo lamashishini awehlayo kwaye yile nto sicebisa ukuba uyisebenzise. Kulula ukuseta, inetoni yeempawu, kwaye idibanisa nababoneleli abaninzi.

Ngaphezu koko, inesilingo sasimahla seentsuku ezili-14 ukuze ukwazi ukuyizama ngaphambi kokuba uzinikele kuyo nantoni na.

Amanye amaqonga amakhulu amashishini awehlayo abandakanya iWooCommerce, iBigCommerce, kunye neMagento.

Unokufunda ngakumbi malunga namaqonga eCommerce ahlukeneyo Apha.

3). Yenza uphawu lweMpahla yakho kunye neShishini lokuThengisa.

Uphawu lwakho lulo olukwenza wahluke kwabo ukhuphisana nabo. Yinto ekwenza ube wodwa.

Cinga ngohlobo lomfanekiso ofuna ukuwubonisa kwaye wenze igama, ilogo, kunye newebhusayithi ebonisa loo mfanekiso.

Ukuba ufuna uncedo ukudala uphawu, jonga le khokela.

4). Khetha uMboneleli weDropshipping kwiShishini lakho leMpahla.

Esinye sezona zigqibo zibalulekileyo uya kuzenza xa uqala i-dropshipping ishishini likhetha umthengisi.

Umthengisi wakho uya kukubonelela ngeemveliso oza kuzithengisa, ngoko ke kubalulekile ukukhetha ethembekileyo kwaye enemveliso elungileyo.

Kwakhona, qwalasela amaxabiso abawabizayo kunye namaxesha okuthumela ngenqanawe.

Unokufunda ngakumbi malunga nokukhetha umthengisi we-dropshipping Apha.

Nje ukuba ukhethe umthengisi, kuya kufuneka wenze iakhawunti kunye naye kwaye wongeze iinkcukacha zemveliso yakho.

5). Yomeleza Uphawu Lwakho.

Ngoku sele unophawu, lixesha lokuba uqalise ukuyikhuthaza.

Kukho iindlela onokukwenza ngazo oku, kodwa ezinye zezona zisebenzayo zibandakanya ukuthengisa umxholo, ukuthengisa kwimidiya yoluntu, kunye nokuthengisa nge-imeyile.

Ngolwazi oluthe kratya malunga nendlela yokunyusa ibhrendi yakho, jonga oku khokela.

Imingeni ejongene nempahla kunye namashishini okuthengisa.

Imingeni ephambili ejongene nempahla kunye nokuthengisa amashishini ngo-2023 kukwanda kwi-intanethi ukuthengisa, kunye nokunyuka kwefashoni ekhawulezayo, phakathi kwezinye izinto.

• Intengiso ekwi-Intanethi.

Ukuthengisa kwi-Intanethi kuye kwakhula ngesantya esikhawulezayo kule minyaka imbalwa idlulileyo kwaye oku kulindeleke ukuba kuqhubeke ngo-2024.

Oku kuthetha ukuba kuya kufuneka ube nobukho obuqinileyo kwi-intanethi ukuba ufuna ukuphumelela kwishishini lempahla kunye nentengiso.

Nokuba uyafuna na ukwenza shishini okanye ngaphandle kweintanethi, uya kufuna ubukho be-intanethi. Ukuba awukwazi ukwenza iTwitter, Zama iTikTok, ukuba iTikTok ayisebenzi zama iYouTube. Okanye uhlawulele iintengiso ngokupheleleyo. Okanye zama zombini.

• Fast Fashion.

Ifashoni ekhawulezayo ligama elisetyenziswa ukuchaza impahla eyenzelwe ukunxitywa ixesha elifutshane ize ilahlwe.

Olu hlobo lwefashoni lusiya luthandwa ngakumbi, njengoko abantu besiya bekhangela iimpahla ezifikelelekayo nezinefashoni.

Ngenxa yoko, abathengisi beempahla zemveli bazama ukukhuphisana namaxabiso eefashini ezikhawulezayo. Thatha le nto uyithathele ingqalelo xa uqala ivenkile yefashoni kunye nempahla ethengiswayo kuba iyakuchaphazela ishishini lakho.

Iintsingiselo kwiFashoni kunye neShishini lokuThengisa.

Ishishini lefashoni kunye nokuthengisa lihlala litshintsha, ke ukuba usacwangcisa ukuqala eli shishini ngo-2024, ke hlala ukhumbula ukuba kuya kufuneka uhlale usexesheni kunye neendlela zamva nje.

Ezinye zeendlela ezikhoyo kwishishini zibandakanya ifashoni ezinzileyo, ukuthengisa kweTikTok, ifashoni yakudala, kunye nempahla yokunxiba.

Ukuba ufuna ivenkile yakho iphumelele, kuya kufuneka ubandakanye ubuncinci enye yezi ndlela kwishishini lakho ngelixa ugcina ingqondo evulekileyo malunga neendlela ezizayo.

Sigqibo.

Amashishini eempahla kunye neevenkile asaqhuba kakuhle ngo-2024, ngaphandle kwemiceli mngeni abajongene nayo.

Ukuba ucinga ngokuqala ishishini lempahla okanye lokuthengisa, ke qiniseka ukuba uyayiqwalasela le mingeni kwaye ucwangcise ngokufanelekileyo. Kwaye ithamsanqa!

Imakwe Nge : Impahla kunye neshishini lokuthengisa • Ishishini lempahla • U shishino • Qalisa ishishini • Qala ishishini ngaphandle kweintanethi • Qala ishishini kwi-intanethi