Ungaliqala njani iShishini leSalon eliyimpumelelo eKenya

Ishishini lesalon eKenya lelinye lawona macandelo anengeniso kunye nokhuphiswano kweli lizwe. Ngokwengxelo kaMcKinsey, Imarike yobuhle eKenya ixabisa ngaphezulu kwe-KES 20 yeebhiliyoni kwaye kulindeleke ukuba ikhule ngonyaka nge-7.62% kude kube ngu-2027.

Oku kuthetha ukuba kukho imfuno enkulu yeenkonzo zesalon kunye neemveliso, kunye namathuba amaninzi koosomashishini abafuna ukungena kweli shishini.

Nangona kunjalo, ukuqala ishishini lesalon eKenya akukho lula njengoko kunokubonakala. Kukho imingeni emininzi kunye nemingcipheko echaphazelekayo, njengokufumana indawo efanelekileyo, ukuqesha abasebenzi abaqeqeshiweyo, ukuthobela imimiselo yomthetho kunye nempilo, ukulawula iimali, kunye nokuthengisa i-salon yakho ngokufanelekileyo.

Kweli nqaku, siza kukunika iingcebiso kunye nezicwangciso zendlela yokuqalisa ishishini eliphumelelayo lesalon eKenya ngo-2024, ngokusekwe kwiindlela zamva nje zeshishini kunye nezenzo ezilungileyo.

Kwaye njengesiqhelo, siqala zonke iimbono zethu zeshishini ngophando lwentengiso.

1. Yenza uphando lwakho lweMarike

Ngaphambi kokuba uqalise ishishini lakho le-salon, kufuneka wenze uphando lwemarike ukuqonda abathengi ojolise kubo, abantu okhuphisana nabo, kunye neendlela zeshishini.

Ukuba umtsha kule nto yophando, cinga ukusebenzisa izixhobo ze-intanethi ezinje ngeeNdlela zikaGoogle, iGoogle iShishini lam, kunye namaqonga eendaba ezentlalo ukufumanisa ukuba abantu bafuna ntoni, zeziphi iinkonzo kunye neemveliso abazithandayo, ngawaphi amaxabiso abazimisele ukuwahlawula, kwaye yeyiphi impendulo abanayo malunga neesaluni ezikhoyo.

Unokundwendwela ii-salon ezahlukeneyo kwindawo yakho kwaye ujonge amandla kunye nobuthathaka bazo, kunye neeprofayili zabo zabathengi kunye namanqanaba okwaneliseka.

Kutheni uphando lwemarike lubalulekile kwishishini elitsha?

Uphando lwentengiso luya kukunceda uchonge i-niche yakho, ukwahlula i-salon yakho kwabanye, kwaye ulungelelanise iinkonzo zakho kunye neemveliso ukuhlangabezana neemfuno kunye nokulindela kwabathengi bakho.

Umzekelo, unokuthatha isigqibo sokugxila kwicandelo elithile lemarike, njengamadoda, abafazi, abantwana, okanye abantu abaneenwele eziphotheneyo okanye ezilukiweyo.

Usenokukhetha ukunikezela ngeenkonzo ezikhethekileyo okanye iimveliso ezingafumanekiyo ngokubanzi kwindawo yakho, njengemveliso yendalo okanye yokhathalelo lweenwele zendalo, iinkonzo eziphathwayo okanye ezifunwayo, okanye izibonelelo zempilo kunye nempilo entle.

2. Yenza iSicwangciso soShishino

Isicwangciso soshishino luxwebhu oluchaza iinjongo zakho, izicwangciso, kunye nezenzo zeshishini lakho lesalon. Ikunceda ulungelelanise izimvo zakho, ucwangcise imali yakho, kwaye ulinganise inkqubela yakho.

Isicwangciso soshishino kufuneka siquke la macandelo alandelayo:

• Isishwankathelo sebhunga: Isishwankathelo esifutshane seshishini lakho lesalon, kubandakanya igama, indawo, ingxelo yobuthunywa, ingxelo yombono, iinjongo, kunye nesiphakamiso sokuthengisa esisodwa (USP).
• Uhlalutyo lwemarike: Inkcazo eneenkcukacha yemarike ojolise kuyo, abantu okhuphisana nabo, iintsingiselo zeshishini, amathuba kunye nezoyikiso.
• Isicwangciso sentengiso: Isicwangciso esibanzi sendlela oza kulikhuthaza ngayo ishishini lakho lesalon ukutsala kunye nokugcina abathengi. Kufuneka ibandakanye iinjongo zakho zokuthengisa, izicwangciso, amaqhinga, uhlahlo lwabiwo-mali, kunye neemetrics.
• Isicwangciso sokusebenza: Inkcazo yendlela oza kuqhuba ngayo ishishini lakho le-salon yonke imihla. Kufuneka ibandakanye ubume bombutho wakho, iindima noxanduva lwabasebenzi, izixhobo kunye nezibonelelo ezifunekayo, iimfuno zomthetho nempilo, kunye nemigangatho yomgangatho.
• Isicwangciso semali: Uqikelelo lwengxelo yengeniso yakho (ingeniso nelahleko), iphepha lomncono (izinto zexabiso kunye namatyala), isitatimenti sokungena nokuphuma kwemali (ingeniso nephumayo), ucazululo lokwaphuka (xa uza kuqalisa ukwenza inzuzo), kunye neengcinga zemali.
• Isihlomelo: Naluphi na ulwazi olongezelelweyo oluxhasa isicwangciso seshishini lakho, olufana nedatha yophando lwemarike, ukuphinda kuqale kwabasebenzi abaphambili, iilayisensi, kunye namaphepha-mvume afunyenweyo okanye afakwe isicelo.

Ungasebenzisa iitemplates ze-intanethi okanye isoftware ukwenza isicwangciso seshishini lakho okanye uqeshe umcebisi oyingcali ukuba akuncede ngayo.

Ukuba uyibhala kakuhle, isicwangciso sakho seshishini asisayi kukukhokela kuphela ekuqaliseni nasekukhuliseni ishishini lakho lasesalon kodwa kwakhona sikuncede ufumane inkxaso-mali kubatyali-mali okanye kubabolekisi ukuba bayafuneka.

3. Fumana indawo efanelekileyo

Indawo ye-salon yakho yenye yezona zinto zibalulekileyo eziza kugqiba impumelelo okanye ukusilela kwayo. Kuya kufuneka ufumane indawo efikelelekayo, ebonakalayo, efanelekileyo, ekhuselekileyo, kwaye enomtsalane kubathengi ojolise kubo.

Bona izihlalo ezingakumbi zeSalon

Xa ukhetha indawo yeshishini, qwalasela ubungakanani bendawo (eyaneleyo ukulungiselela izixhobo zakho kunye nabasebenzi), iindleko zokurenta (ezifikelelekayo ngaphakathi kohlahlo lwabiwo-mali lwakho), imiqathango yokuqeshisa (iguquguqukayo ngokwaneleyo ukwenzela ukwandiswa kwexesha elizayo okanye ukufuduswa), ukufumaneka izinto eziluncedo (amanzi, umbane), ukhuphiswano (akukho salon ezininzi ezifanayo ezikufutshane), kunye nemithetho yocando (evumela ukusetyenziswa kwezorhwebo).

Unokusebenzisa izixhobo ze-intanethi ezifana neeMephu zikaGoogle okanye iZillow ukukhangela iindawo ezinokubakho okanye uqeshe iarhente yezindlu ukuze ikuncede ekuhloleni.

Kukwanceda ukuba unokutyelela iindawo ezahlukeneyo ngokobuqu kwaye uzivavanye ngokusekwe kwiikhrayitheriya ezikhankanywe ngasentla.

Wakuba ufumene indawo efanelekileyo, kufuneka uthethe nomnini-mhlaba okanye umnini-ndawo ngeyona nto ingcono.

4. Ukuqeshwa kwabasebenzi abafanelekileyo

Abasebenzi bakho bubuso beshishini lakho lesalon. Ngabo abaya kusebenzisana nabathengi bakho, babonelele ngeenkonzo ezisemgangathweni kunye neemveliso, kwaye benze impembelelo entle kwi-salon yakho.

Ke ngoko, kufuneka uqeshe abasebenzi abaqeqeshiweyo, abanamava, kunye nabasebenzi abanobuchule ababelana ngombono wakho, iinqobo ezisemgangathweni kunye neenjongo.

Ngaphandle kokutyelela izikolo zobuhle ukugaya ngokuthe ngqo, ungasebenzisa amaqonga e-intanethi anje nge-LinkedIn, Facebook, okanye Ngokwenene ukuthumela iintengiso zemisebenzi okanye ukugaya abagqatswa.

Ungaphinda ucele ukuthunyelwa kwinethiwekhi yabahlobo, usapho, okanye oogxa bakho.

Ngaphambi kokuba uzinze kumgqatswa, qiniseka ukuba uyabavavanya kwaye udliwano-ndlebe nabo ngononophelo kwaye ujonge iireferensi zabo kunye neziqinisekiso.

Kufuneka kwakhona ubanike imivuzo ekhuphisanayo, izibonelelo, kunye nenkuthazo ukubakhuthaza kwaye ubagcine.

Hleze ndilibale, kufuneka uqeshe abasebenzi kwiindima ezahlukeneyo kunye nemisebenzi kwi-salon yakho, efana nale:

• Umphathi weSalon

Lo ngumntu owongamela yonke imisebenzi ye-salon, kubandakanywa nolawulo lwabasebenzi, inkonzo yabathengi, ulawulo lwempahla, ulawulo lwemali, kunye nokuthengisa.

• Umkeleli

Bulisa kwaye wamkele abathengi, ukuphendula iifowuni kunye nee-imeyile, iishedyuli zokuqeshwa, ukuqokelela iintlawulo, kunye nokusingatha izikhalazo.

• Isitayile senwele

Ukusika, izimbo, imibala, kunye nokuphatha iinwele zabathengi ngokwezinto abazithandayo kunye neemfuno.

• Igcisa leenzipho

Umntu owenza izikhonkwane, olungisa iinyawo, azipholise kwaye ahombise iinzipho zabathengi ngokwezinto abazithandayo neemfuno zabo.

• Ingcali yezobugcisa

Wenza unyango lobuso, waxing, ukuthunga, isicelo makeup, kunye nezinye iinkonzo zokhathalelo ulusu ngokwezinto ezikhethwayo kunye neemfuno zabathengi.

• Unyango lwethayile

Umntu obonelela ngonyango lwe-massage kubathengi ukukhulula uxinzelelo, intlungu, kunye noxinzelelo kwimisipha kunye namalungu.

• Barber

Umntu ochebayo, ochebayo, ochebayo, kwaye olungisa iinwele neendevu zabathengi ngokwezinto abazithandayo neemfuno zabo.

Kwaye khumbula, ukuqesha akwanelanga, kufuneka unike abasebenzi bakho uqeqesho rhoqo kunye namathuba ophuhliso ukuze baphucule izakhono zabo, ulwazi kunye nokusebenza.

Njengoko umnini wevenkile uzama ukwenza umsebenzi olungileyo environikhuthaza ukusebenza kweqela, intsebenziswano, kunye nonxibelelwano phakathi kwabasebenzi bakho.

5. Thengisa iSalon yakho ngokufanelekileyo

Yintoni intengiso oyibuzayo?

Ukuthengisa yinkqubo yokudala ulwazi, umdla, kunye nomnqweno weshishini lakho le-salon phakathi kwabathengi ojolise kubo.

Kubalulekile ukutsala abathengi abatsha, ukugcina abathengi abakhoyo, kunye nokwandisa intengiso yakho kunye nenzuzo.

Kuya kufuneka usebenzise umxube weendlela zokuthengisa ezikwi-intanethi kunye ne-offline kunye nezicwangciso zokufikelela kubathengi bakho abanokubakho ngokufanelekileyo.

Ezinye zeendlela zokuthengisa ezikwi-intanethi kunye nezicwangciso onokuthi uzisebenzise zezi:

• website

Iwebhusayithi yindawo yakho yevenkile ekwi-intanethi ebonisa ishishini lakho lesalon kwihlabathi.

Ifanele ibenomtsalane, isebenziseke lula, kwaye ibe nolwazi. Kufuneka ibandakanye igama lakho lesalon, uphawu, isilogeni, iinkcukacha zoqhagamshelwano, imephu yendawo, iinkonzo kunye neemveliso ezinikezelwayo, amaxabiso, ubungqina, uphononongo, iifoto, iividiyo, izithuba zeblogi, kunye nokhetho lokubhuka kwi-intanethi.

Kuya kufuneka ukwandise iwebhusayithi yakho kwiinjini zokukhangela (i-SEO) ukuze ubeke phezulu kuGoogle nakwezinye iinjini zokukhangela xa abantu bekhangela amagama aphambili anxulumene neshishini lakho lesalon.

• Imidiya yokuncokola

Amaqonga eendaba ezentlalo anje nge-Facebook, Instagram, Twitter, Pinterest, kunye neYouTube zizixhobo ezinamandla zokunxibelelana nabathengi bakho abakhoyo nabanokubakho.

Zama ukwenza umxholo obandakanyayo obonisa ubuntu besalon yakho, isitayile, kunye nobuchule.

Kuya kufuneka unxibelelane nabalandeli bakho ngokuphendula izimvo zabo, imibuzo kunye nempendulo.

Kwaye ngaxeshanye, qhuba ukhuphiswano, iziphiwo, kunye nentengiso ukuze wenze i-buzz kunye nemincili kwishishini lakho le-salon.

• I-imeyile yokuthengisa

Ukuthengisa nge-imeyile yindlela enexabiso eliphantsi yokunxibelelana nabathengi bakho rhoqo.

Njengomnini weshishini le-salon naye ujonge ukwenza imali online, kufuneka wakhe uluhlu lwe-imeyile lwabathengi bakho kunye nethemba ngokubacela ukuba babhalisele kwi-newsletter yakho okanye ubanikeze i-freebie okanye isaphulelo ngokutshintshiselana nedilesi yabo ye-imeyile.

Kuya kufuneka ke ubathumelele ii-imeyile ezenzelwe wena ezinikezela ngolwazi oluxabisekileyo, iingcebiso, iingcebiso, izibonelelo, kunye nohlaziyo malunga neshishini lakho lesalon.

Ukwenza le ndlela yokuthengisa isebenze, zama ukwahlula uluhlu lwakho lwe-imeyile ngokusekwe kwiikhrayitheriya ezahlukeneyo ezinje ngedemografi, izinto ozikhethayo, kunye nokuziphatha ukulungelelanisa imiyalezo yakho ngokufanelekileyo.

• I ntengiso e

Le yindlela yokuhlawula ukubonisa iintengiso zakho kwiiwebhusayithi ezahlukeneyo okanye amaqonga afanelekileyo kubaphulaphuli ojolise kubo.

Ungasebenzisa iintlobo ezahlukeneyo zeentengiso ezikwi-intanethi ezifana neentengiso zesibhengezo, iintengiso zevidiyo, iintengiso ezizivelelayo, okanye iintengiso zemveli.

Ukuba unohlahlo lwabiwo-mali, ngoko uzame ukusebenzisa i-pay-per-click (PPC) iintengiso ezifana neeNtengiso zikaGoogle okanye iiNtengiso ze-Facebook ukubiza amagama angundoqo okanye abaphulaphuli abafana neshishini lakho le-salon.

Intengiso ye-Intanethi inokukunceda ukonyusa ulwazi lwakho lohlobo, itrafikhi, iinkokeli, iinguqu, kunye nokuthengisa.

Amanye amajelo okuthengisa angaphandle kweintanethi kunye nezicwangciso onokuzisebenzisa zezi:

• Iiflaya kunye neencwadana

Iiflaya kunye neencwadana zizixhobo eziprintiweyo onokuthi usasaze okanye uzibonise kwiindawo ezicwangcisiweyo ezifana neevenkile, iivenkile ezinkulu, izikolo, iiofisi, okanye iziganeko.

Bamele babandakanye igama lakho le-salon, i-logo, isilogeni, iinkcukacha zoqhagamshelwano, imephu yendawo, iinkonzo kunye neemveliso ezinikezelwayo, amaxabiso, ubungqina, uphononongo, iifoto, iividiyo, kunye ne-call-to-action (CTA) ekhuthaza abantu ukuba batyelele iwebhusayithi yakho okanye ndikutsalele idinga.

• Amakhadi eshishini

Amakhadi oshishino ngamakhadi amancinci onokuthi unikezele kubathengi abanokubakho okanye amaqabane.

Bafanele babandakanye igama lakho lesalon, ilogo, isilogeni, iinkcukacha zoqhagamshelwano, idilesi yewebhusayithi, izibambo zemidiya yoluntu, kunye neCTA emema abantu ukuba bajonge isalon yakho okanye babhukishe idinga.

• Ukudluliselwa

Ukuhanjiswa ziingcebiso zomlomo ezivela kubathengi abanelisekileyo okanye amaqabane. Zezinye zezona ndlela zisebenzayo zokuvelisa abathengi abatsha kwishishini lakho lesalon.

Kuya kufuneka ukhuthaze abathengi bakho okanye amaqabane ukuba bathumele abahlobo babo, amalungu osapho, okanye oogxa babo kwi-salon yakho ngokubanika inkuthazo efana nezaphulelo.