Izindlela Ezi-3 zobuhlakani eziSebenzayo Zokukhulisa iBhulogi Lakho Ngokushesha ngo-2020

Ngo-1994 kwaqalwa ukwenziwa ibhulogi e-US nguJustin Hall, intatheli eyayizimele ngaleso sikhathi.

Ukuba ukuphela kwebhulogi emhlabeni ngaleso sikhathi, kulula ukucabanga ukuthi uzitholele wonke umgwaqo. Vele - ukucabanga ukuthi amakhaya amaningi emazweni okuqala ayesebenzisa i-inthanethi futhi ayazi ukuthi angayithola kanjani ibhulogi yakhe.

fast Forward 

Cishe amashumi amathathu eminyaka kamuva sinamabhulogi angaphezu kwesigidigidi ku-inthanethi futhi wonke umuntu ukhalaza ngethrafikhi encane engabelwa.

Uma ngibheka isimo lapho ngihlala khona, cishe akunakwenzeka qala ibhulogi entsha bese ufaka isikhundla kungekudala.

Ukungakhathazeki nokho, kunezindlela eziningi eziqinisekisiwe ezisebenzele ama-blogger esikhathini esedlule, futhi uma zisetshenziswa khona kanye kubhulogi lakho, uzoqala nokuthola ithrafikhi.

Kokuthunyelwe kwanamuhla, ngikulungiselele uhlu lwezindlela ezisebenzayo zokukhulisa ibhulogi yakho ngokushesha okukhulu.

Akukhathalekile ukuthi yintsha noma indala futhi isinema njengebheja.

Empeleni, lezi yizindlela ezifanayo ezisetshenziswa ochwepheshe embonini khulisa amawebhusayithi amasha ukukhiqiza izinkulungwane zokubukwa nokuvakasha njalo ngenyanga.

Kepha kuzokubiza malini ukusebenzisa lawa mibono?

Kuyathakazelisa ukuthi ngikhipha uhlu mahhala. Ngeke kukubize lutho ongakufunda ukukhulisa ibhulogi yakho.

Masingene phakathi, angithi?

# 1 Indlela Yenombolo 1 Yokukhulisa Ibhulogi Yakho Ngokushesha Ngokuthumela Isivakashi 

Manje njengoba usunayo ibhulogi entsha sha futhi isilungile, sekuyisikhathi sokuthi uqoqe ithrafikhi.

Ngoba njengoba kunjalo njengokufa, lapho kungekho ofunda izindatshana zakho ufana nokuthi ufile.

Ngakho-ke iyiphi indlela engcono yokukhiqiza ithrafikhi khona manjalo kunokuya lapho nokuthumela kumabhulogi ontanga akho?

Kulungile. Ungashayela ithrafikhi yokuqala kubhulogi yakho ngokuthumela izivakashi.

Ukuthunyelwa kwezivakashi isenzo sokuthumela kumabhulogi abanye abantu. Vele kunemvume lapho.

Ukuthumela izivakashi kusiza ukukhiqiza ithrafikhi ibuyele kuwebhusayithi yakho lapho abafundi bechofoza izixhumanisi kwi-bio yakho noma esihlokweni osibhalile.

Eqinisweni, le nqubo ithrafikhi yezindlela ezimbili. Ungakhetha ukuhambisa okuthunyelwe kwamanye amabhulogi noma umeme namanye ama-blogger asunguliwe ukuthi azokuvakashela okuthunyelwe kubhulogi yakho.

Kunoma ikuphi, uyazuza. Kungaba nendatshana yamahhala noma ngezixhumanisi zemvelo zamahhala.

Ungayivakashela kanjani ibhulogi kwamanye blogi

Njengoba ngishilo ekuqaleni, ukuthumela izihambeli kuyindlela eqinisekile yokukhiqiza ithrafikhi kubhulogi lakho elisha ngaphandle kokuchitha imali.

Kepha ngaphambi kwalokho, kunento eyodwa odinga ukuyazi.

AKUFUNI ukuphuma nokuthunyelwa kwezivakashi cishe kuwo wonke amawebhusayithi lapho, udinga isu.

Isayithi kufanele lihlobene ne-niche yakho. Hhayi ukufana ngqo, kepha okungenani kufanele ube nohlobo oluthile lokuxhuma.

Isibonelo, uma ibhulogi yakho imayelana okwenza imali online, bheka amawebhusayithi ahlobene naleyo niche efana namabhulogi ezezimali, amabhulogi wokuthuthuka komuntu, njll.

Kungani kufanele unake ubudlelwane

Kunezizathu ezimbalwa zokuthi kungani kufanele uhambise kuphela izivakashi kumabhulogi ahlobene newebhusayithi yakho.

Okokuqala, lapho ukuthumela izivakashi, ufuna isethi entsha yamabhola wamehlo (abafundi) webhulogi yakho. Futhi uma uthumela ku-niche engafanele, kunethuba eliphezulu lokuthi ngeke ukuthole lokho ngoba yizilaleli ezingalungile.

Okwesibili, kungenzeka uvunyelwe ukuxhumanisa kwiwebhusayithi yakho ehumusha ukunqampama kwegama lesisekelo ngemigomo ye-SEO. I-Google isebenzisa izixhumanisi ezinjalo ukukala amawebhusayithi.

Lokhu kusho ukuthi uma izixhumanisi zakho zisuka kwe-niche engahlobene neyakho, zingahle zingasebenzi.

Qiniseka ukuthi uxhuma kumawebhusayithi asezingeni kuphela.

Ukufuna amathuba wokubloga kwezivakashi

Manje njengoba wazi ukuthi kungani ukuthumela izivakashi kubalulekile, ake sibheke ukuthi ungalithola kanjani lelo thuba elinamanzi.

Kuyinto elula nakuba:

• Khetha iwebhusayithi ongathanda ukuyivakashela ibhulogi
• Thumela nge-imeyili umnikazi ebuza ukuthi bangalamukela yini i-athikili lakho

Kepha linda.

Gwema ukugaxekile amabhokisi e-imeyili abantu ngama-imeyili alunyonga acela ithuba lokuthumela izivakashi.

Khumbula ngikutshele ukuthi ube nesu. Nakhu ukuthi kanjani:

Okokuqala, funda iwebhusayithi. Funda izindatshana ezimbalwa zazo ukuze uthole ithoni, uhlobo lwendatshana, kanye nesitayela sazo sokubhala.

Okulandelayo, dweba imibono eyodwa noma ezimbili zokuposa kwebhulogi bese uzidubula nge-imeyili ebeka le mibono.

Angazi ukuthi ngithini?

Ngikutholile. Nasi isifanekiso se-imeyili esivakashela izivakashi esingibulala manje.

[Sawubona, [Igama]

Ngibe ngumfundi okhuthele we- [Igama Lebhulogi] okwesikhashana manje - futhi ngiyakujabulela ukufunda ibhulogi yakho njalo.

Bengicwaninga ngomqondo we-blog-post mayelana [ne-Blog Post isihloko] - bese ngicabanga ukuthi lokhu kungaba ngumthelela omuhle kakhulu ezilalelini zakho.

Ukufingqa kokuthunyelwe engikubhalayo…

[Uhlu Olunamachaphazelo noma Isifinyezo Sesigaba Sokuthunyelwe Kwakho]

Ngiphinde ngashicilela okuthunyelwe kwabavakashi okuningi okuphumelelayo kumabhulogi athile amakhulu njenge- [Blog Name 1], [Blog Name 2] and [Blog Name 3] - engikuxhumanise ngezansi:

LINK # 1
LINK # 2

Ucabangani? Ingabe kufanele ngiyibhale futhi ngikuthumele okusalungiswa?

Ngilangazelela ukuzwa kusuka kuwe ngokushesha.

Ngiyabonga,
[Igama lakho]

Ongakufunda kulesi sibonelo:

• I-imeyili iqonde iphuzu
• Ukusho okuthile okumnandi ngomnikazi futhi sikuqonde
• Ibonisa ukuthi uyayikhathalela futhi uyifunda ngempela i-blog yayo

Njengoba uzobe uthumela i-imeyili eningini labanikazi be-blog, ngiphakamisa ukuthi ulandele umkhondo wezinsimbi zakho kuspredishithi.

Ithola amabhulogi amukela okuthunyelwe kwezivakashi

Ngicabanga ukuthi uzovumelana nami uma ngithi lokhu:

Akuwona wonke amabhulogi kwiwebhu akwamukela okuthunyelwe kwezivakashi. Kusukela ekungeneni kokuthunyelwe okuxhasiwe, iningi lama-blogger lithumele izikhala zezivakashi ezingakhokhelwa.

Ngubani ongamukela iposi lamahhala kubhulogi labo lapho othile ezimisele ukukhokha okufanayo? Uhlanya, akunjalo?

Ngakho-ke, ubathola kanjani abambalwa abasasele abasamukela okuthunyelwe kwamahhala kwezivakashi?

Simple.

• Sebenzisa i-Google ukusesha le mishwana: Thumela okuthunyelwe kwezivakashi, okuthunyelwe kwezivakashi, okuthunyelwe zezivakashi, ukwamukela okuthunyelwe kwezivakashi, imihlahlandlela yeposi yezivakashi
• Uyazi noma iyiphi i-blogger ekhulayo? Sesha, 'okuthunyelwe kwezivakashi ngu ____ (igama laleyo blogger) bese ufaka okuthunyelwe kwakho kwezivakashi kuleyo webhusayithi
• Iya ku-Twitter bese usesha, 'Okuthunyelwe kwezivakashi.' Lokhu kusiletha ama-tweets wakamuva ama-blogger. Landela izixhumanisi ukubona ukuthi ngubani owamukela okuthunyelwe kwezivakashi.

Ungamema kanjani ama-blogger ezivakashi kubhulogi lakho

Uma uzibophezele ekubhaleni izivakashi, kuzoba nesikhathi esinqunyelwe ukubhala esakho. Lapho lokho sekwenzeka, yisikhathi sokuvula amasango ama-blogger ezivakashi ukuze athumele kubhulogi lakho.

Okungcono futhi, ungamema labo abamukele okuthunyelwe kwakho kwezivakashi ukuthi bakuthumele kusayithi lakho. Ngale ndlela, nithumela kubhulogi lomunye nomunye, nabelana ngomgwaqo.

Ukuvumela okuthunyelwe kwezivakashi kubhulogi lakho kunethani lezinzuzo

• Uthola okuqukethwe okuhle ngokuthinta okuhlukile kunokwakho
• Uveza i-blog yakho kuzithameli ezintsha (bobabili abafundi be-blog kanye nabezindaba zenhlalo)

Ochwepheshe abanjengoNeil Patel bayawabona amandla okuthunyelwe kwezivakashi. Ungayinaki uma ufisa ukukhulisa ibhulogi yakho ngokushesha ngo-2020.

# 2 - Khulisa ibhulogi ngokushesha: Dala okuqukethwe abafundi abafuna ukukufunda

Enye indlela eqinisekile nekhululekile yokukhulisa ibhulogi ngokushesha ukuthumela izinto ezinhle ezifiswa ngabafundi. Okuqukethwe okwenzekayo, kumnandi ukufunda, futhi kubasize ukuxazulula izinhlungu ezinkulu ezimpilweni zabo.

Ukufinyelela lelo zinga lokuqukethwe, udinga izinto ezi-3:

• Yazi ukuthi izithameli zakho oqondiwe zingobani
• Cwaninga ukuthi bafunani
• Woza nemibono yokuqukethwe ehlangabezana nezidingo zabo

Lokho kuzwakala kulula kuze kube yilapho uqala ukukwenza.

Yazi izethameli zakho

Usuvele uyazi ukuthi ngaphambi kokuthi uqale ukubhloga, udinga ukukhetha i-niche. Ngiyethemba ukuthi uyazi ukuthi iyini i-niche yakho.

Ngaphakathi kwe-niche yakho, kukhona abafundi, ngakho-ke phendula le mibuzo

1. Bangobani?
2. Yini bathanda ukuyifunda?
3. Yiziphi izinselelo ababhekene nazo?

Imibuzo enjalo neminye izokusiza ukuba uqonde abafundi bakho ngokujulile. Lokhu kukulungiselela isinyathelo esilandelayo

Yini izithameli zakho eziqondayo ezifuna ukufunda?

Ukuphendula lo mbuzo, kufanele wazi ukuthi yiziphi izinselelo ababhekene nazo nsuku zonke. Le yinto ongababuza yona ngqo ngenhlolovo elula noma uye kuGoogle bese ubheka uhlobo lokusesha abakwenzayo ngethuluzi le-Keyword Planner.

Uyabona, ukuqonda umzabalazo wabafundi bakho kukunikeza imibono yokuthi ungakusebenzisa kanjani okuqukethwe ukusiza ukukunciphisa lokho.

Thola ugqozi kontanga yakho

Kungenzeka ukuthi, akuyena kuphela owabhuloga ku-niche yakho oyikhethile. Kukhona amanye ama-blogger asunguliwe laphaya.

Kungani ungavakasheli ama-blogs abo hhayi ukukopisha kepha ukuthola ugqozi.

Isibonelo, uma uthola isihloko esiphathelene nemibono yebhizinisi, ungabhala okuthunyelwe kwakho ukuthi ungaqhuba kanjani ibhizinisi eliphumelelayo.

Uyabona? Ukugqugquzela.

Futhi ngalomcebo wolwazi ezandleni zakho, buyela emuva kubhulogi lakho bese uqala ukubhala futhi ubone ibhulogi yakho ikhula ngokushesha.

Ukuphinda usebenzise, ​​nazi izeluleko zokuthi ungabhala kanjani okuthunyelwe kwebhulogi abantu empeleni abafuna ukukufunda:

Ukubhala okuthunyelwe okufundwayo

• Yazi izithameli zakho - ubudala, ubulili, imisebenzi, amaphuzu wezinhlungu, njll.
• Khetha izihloko ezithinta umfundi nawe. Bhala ngento oyithandayo nayo.
• Thola isitayela sakho sokubhala nezwi
• Yenza intro ibe yinhle
• Leso sihloko singcono kakhulu kuze kube seqophelweni

Yenza lokho futhi ungakhula ibhulogi ngokushesha kunendiza yokulwa!

# 3 - Khulisa ibhulogi ngokushesha: yabelana ngebhulogi lakho eziteshini ezintathu eziphambili zokuxhumana

I-Facebook, i-Twitter, ne-Pinterest yikho engikubiza ngokuthi amanethiwekhi amakhulu amathathu okuxhumana nabantu abasebenza nge-blog.

Uma ufuna ukubona ibhulogi yakho ikhula ngokushesha kunamaphupho akho amabi, qiniseka ukuthi ubakhona eziteshini zephiko.

Nakhu kanjani.

Ungayikhulisa kanjani ibhulogi yakho usebenzisa i-Facebook

• Thumela izibuyekezo ezimfushane nezimnandi ekhasini lakho le-Facebook. Okuthunyelwe okunjalo kuveza ukubandakanyeka okuningi futhi ngenxa yalokho ithrafikhi eyengeziwe ibuyela kubhulogi lakho. Sebenzisa izinhlamvu ezingaphansi kwe-140
• Sebenzisa izithombe ezinkulu nezikhangayo. Izithombe ezinjalo zithola ukubandakanyeka okungaphezulu kuka-120% kunezithombe ezincane
• Buza imibuzo eshukumisa ingqondo. Lokhu kuzokhiqiza ilukuluku futhi chofoza okuningi
• Thumela izingcaphuno ezivela ezindabeni zakho. Lokhu kunikeza abalandeli bakho ukunambitheka kokuthunyelwe kwakho
• Sebenzisa izikhangiso ze-Facebook ukukhuthaza iposi lakho le-blog. Lokhu kuzokubizela imali kepha kuzokhiqiza ithani lomgwaqo

Zama lezi zeluleko futhi ubone i-Facebook ikhulisa ithrafikhi yakho ye-blog.

Ungayikhulisa kanjani ibhulogi yakho usebenzisa i-Twitter

• Sebenzisa ama-tweets amafushane (izinhlamvu ezingama-71-100)
• Cela ama-retweets
• Hlela ama-tweets akho ukuze aphume ngesikhathi esifanele.
• Faka njalo isithombe
• Tag umfutho kuma-tweets akho
• Sebenzisa ama-hashtag afanele
• Gijimani izikhangiso ze-Twitter. Lokhu kungakhethwa kodwa.

I-Twitter iyindlela engcono kakhulu yokukhiqiza i-blog traffic.

Usebenzisa i-Pinterest ukukhulisa ibhulogi yakho

I-Pinterest yisiteshi semidiya yokuxhumana evumela abasebenzisi bayo ukuthi babelane ngokuqukethwe okubonakalayo futhi bathole okuqukethwe okusha ngokuthumela (ukuphina) amavidiyo noma izithombe emabhodini abo.

Lawa mabhodi ngokuvamile aqukethe izikhonkwane zetimu efanayo. Lokhu kwenza kube ngcono kakhulu ukukhiqiza ithrafikhi kubhulogi lakho.

Kanjani?

• Dala ibhodi le-blog yakho. Abalandeli bakho bazokuthola kulula futhi balandele nebhodi yakho.
• Qala ukuphina izithombe noma amavidiyo ahlobene ne-blog niche yakho kulawa mabhodi. Ngemuva kwalokho xhuma emuva ezihlokweni zakho
• Sebenzisa izithombe ezihehayo. I-Pinterest imayelana nokusebenzisa izithombe.
• Bandakanya abalandeli bakho kuPinterest. Balandele emuva, phina kaningi, buza imibuzo

Hlala usesikhathini ngezitayela zakamuva

Okusebenza manje kungahle kungasebenzi kusasa. Imithombo yezokuxhumana iyashintsha njengezinsuku zonke. Uma unganaki izitayela, usengozini.

Futhi, bheka ukuthi yini ehamba phambili kulezi zingosi engihlanganyele nawe. Sebenzisa lezo zinto ukuthambekela ukuthola i-blog yakho.

Okunye, ukuhlala ufanele futhi ngaphezulu kwezingqondo zabalandeli bakho kulezi ziteshi zokuxhumana kuzothatha isikhathi sakho esiningi.

Kungakho ngisebenzisa amathuluzi okuphatha imidiya yokuxhumana nabantu. Lawa mathuluzi angisindisa isikhathi futhi enza umsebenzi wembongolo.

Isibonelo, ngisebenzisa iHootsuite ukuhlela okuthunyelwe kusengaphambili. Ngayo, uhlela okuqukethwe yinyanga yonke.

Amanye amathuluzi afaka:

• IBuffer.com
• TweetDeck

Ungathathi ezinye iziteshi zomphakathi

Manje njengoba sengishilo ukuthi i-Facebook, Twitter, ne-Pinterest yizo okuhle ukukhulisa ithrafikhi yakho yebhulogi, akusho ukuthi uziba ezinye iziteshi zokuxhumana.

Ukuthandwa kwe-Instagram kungashayela kukhulu ithrafikhi kubhulogi lakho, ikakhulukazi uma uyi-blogger yokuphila.

Uyabona, awusona umnikazi wethrafikhi ovela kwimidiya yezokuxhumana. Lokhu kusho ukuthi uma benza ushintsho oluncane kumapulatifomu abo uzolahlekelwa.

Manje wenzani?

Thenga emthonjeni wakho wethrafikhi. Ngikhuluma ngokukhangisa nge-imeyili. Kuyimpahla ukuthi akekho noyedwa ozoyisusa kuwe.

Iqiniso liwukuthi, ukuba nama-imeyili abafundi bakho ukuphela kwendlela eqinisekile yokuba nethrafikhi engaguquguquki kubhulogi yakho kusukela noma nini lapho ushicilela okuthunyelwe kwebhulogi, ngokuchofoza inkinobho, futhi ungafinyelela kubo bonke.

Imicabango yokugcina yokuthi ungayikhulisa kanjani ibhulogi ngokushesha ngo-2020

Ngaphandle kwethrafikhi, awunayo ibhulogi.

Ngakho-ke, konke okunye kungena endaweni lapho unakekele abafundi bakho. Kepha ukuba nabafundi akugcini lapho.

Uzodinga ukuthi ucabange izindlela zokubenza babuye kubhulogi lakho. Uma usunethrafikhi eqinile, manje usungacabanga ukuthi ungayenza kanjani imali ibhulogi yakho.

Ngifuna ukuzwa kuwe, iyiphi yalezi zindlela zokukhulisa ibhulogi ngokushesha osuke wazama noma uzoqala ngayo manje? Kuhambe kanjani? Ake sikhulume ngamazwana.