Amasu Okumaketha Ahamba Phambili Asebenza Ngqo

Uzovumelana nami lapho ngithi, "kunzima ukukhetha amasu wokuthengisa angabambisana ahamba phambili aqinisekisa ukwenza imali ngamalulwane."

Futhi, ungahle uvumelane nami lapho ngithi wonke amasu wokukhangisa okuhambisanayo alungile futhi angakwenza imali eningi uma usetshenziswe kahle.

Empeleni, ngisebenzise amanye amasu akulolu hlu ukuze ngikhokhe ngaphezulu Ksh. 300K ngoJanuwari 2020 yedwa.

# 1 - Ukuthengisa Okuqukethwe

Uza kangaki kule blog?

Wake wahlangabezana nanoma iyiphi ingxenye engikushilo, qala ukubhuloga - noma ngabe ku- yenza isigaba semali, wethu isigaba somqondo webhizinisi noma kithi qala ikhasi lebhulogi?

Yebo, ngamanye amagama, bengikucela ukuthi uqale ukumaketha okuqukethwe.

Ukumaketha kokuqukethwe kuyindlela esetshenziswa yiwo wonke amabhizinisi aku-inthanethi ukukhiqiza nokushayela ithrafikhi okuqondiswe kuyo kumawebhusayithi awo ukuze kuthengiswe.

Abanikazi bamabhulogi bakwenza lokhu ngokubhala nokuthumela okuqukethwe okuwusizo nokunamandla ngobuhlanya.

Isibonelo, lapho ubona uJoon ethumela ngokwenza imali online noma ukuhweba nge-Forex, noma lapho ngibhala amavidiyo esiteshini sami se-YouTube (bhalisa), konke kumaketha kokuqukethwe.

Ngakho konke lokho, ngizama ukukhiqiza ithrafikhi kuwebhusayithi yami.

Lapho lowo mgwaqo ufika lapha, ngisebenzisa amasistimu ahambisanayo wokuzisebenzisela ukuwaguqula athengise.

Kungani ukumaketha kokuqukethwe kuyithuluzi elibalulekile kwezentengiso ezihambisanayo?

Ngoba ukumaketha kokuqukethwe kusiza: -:

1. Yakha idumela lomkhiqizo futhi uthembe nezithameli

Ukwakha igama online njenge-blogger, kufanele udale okuqukethwe okuhle. Kufanele uqonde izithameli zakho. Futhi kufanele ube lapho kubo ngaso sonke isikhathi.

Ukuphela kwendlela yokuziqonda iwukulalela nangokucwaninga.

Kufanele ufune ukufunda ngamaphuzu abo wezinhlungu, bese usebenzisa okuqukethwe ukuphakamisa izixazululo ezingaba khona.

Uma ukwenza kahle, abafundi bakho bazokwazisa futhi bakubuke njengomuntu onakekela izintshisekelo zabo - okufanele kube idrayivu yakho njalo lapho ufuna ukudala okuqukethwe okuhle.

2. Okuqukethwe okuhle kukusiza ukushayela ukuguqulwa

Ukuguqulwa yilapho umfundi ephenduka ikhasimende elikhokhelayo. Okuqukethwe okuhle kukhuthaza isenzo.

Eqinisweni, ucwaningo luye lwabonisa ukuthi amanani wokuguqula ama-drive drive wokuqukethwe aphindwe ka-6 ephakeme kunanoma iliphi elinye isu lokuthengisa ledigital.

3. Okuqukethwe okubhalwe kahle nokwenziwe kahle kuzosiza ukuthuthukisa imizamo yakho ye-SEO.

I-Search Engine Optimization (i-SEO) idlala indima ebalulekile ekunqumeni inani lethrafikhi iBlog yakho ethola. Ngokusho kochwepheshe, ukumaketha kokuqukethwe yinsika ye-SEO futhi kungenye yamasu amahle kakhulu wokuthengisa ahambelana nalokhu.

4. Okuqukethwe kuyindlela ebiza kakhulu yokwenza okuholela.

Sicabanga ukuthi ubhala konke okuqukethwe nguwe wedwa bese kuvela ekhasini lokuqala le-google, ungathi yiziphi izindleko zokuthola ithrafikhi kuwebhusayithi yakho?

ZERO!

Futhi kunjalo uma singazinaki izinto ezincane ezifana ne-intanethi esetshenziselwa ukulayisha okuqukethwe kwakho kanye / nesikhathi osichithe ukubhala.

Ohlangothini lwe-flip, ungaqasha umuntu othile ukuze akwenzele okuqukethwe okuhle.

Uma ivela ekhasini lokuqala le-google bese iqala ukudala ithrafikhi kubhulogi yakho, izindleko zakho zokukhiqiza zizolingana nalokho okukhokhela umbhali wakho. Futhi lokho kuze kufike lapho kuhamba khona, asikho isidingo sokuthenga ithrafikhi.

5. Ukwakha amamephu wokuqukethwe brand yakho njengomholi umcabango 

Okuqukethwe okungaguquki okuhle nakho kungasebenza ngendlela efanelekayo yokwakha ukulingana komkhiqizo, ukukhiqiza okufunwayo, ukwakha ubudlelwano bamakhasimende nokwakha amathuba amasha okuthengisa nobambiswano.

Manje njengoba usuyazi ukuthi kungani kufanele usebenzise ukumaketha kokuqukethwe ukukhuthaza ibhizinisi lakho lokumaketha, into elandelayo ukuthi, kanjani?

Ungakusebenzisa kanjani ukumaketha kokuqukethwe ukuthuthukisa ukumaketha okuhambelana 

Okwamanje, uyazi ukuthi kuyini ukumaketha kokuqukethwe nokuthi kungani kufanele ukhiphe okuqukethwe okwengeziwe njenge-freelancer.

Ukuthola ukuqonda okujulile kwaleli su, ngizokukhombisa ngokuqhubekayo ukuthi ungakusebenzisa kanjani ukumaketha kokuqukethwe ebhizinisini lakho lokumaketha elihambisanayo.

Izindlela ezi-5 ezihlukile zokuqukethwe kwe-Leveraging ekumaketsheni ahambisanayo 

1. Bhala ukubuyekezwa komkhiqizo 

Le yinqubo lapho ubhala khona i-athikili noma udala ukubukeza ividiyo ngomkhiqizo. Ku-athikili noma kuvidiyo, ungabelana ngezici zomkhiqizo, izinzuzo, ongazenzi hhayi okokugcina, izincomo zakho nesixhumanisi sakho sokuxhumana.

2. Ucwaningo lwecala

Ungabhala ukuhlolwa okusondele, okujulile, nokuningiliziwe kwecala elithile ngezifundo zamacala.

Uma kunesidingo, yabelana ngalokho okuthandayo ngesihloko / umkhiqizo / insizakalo oyithuthukisayo. Kungcono kakhulu lapho wabelana noma ukhombisa imiphumela okade uyisebenzisa.

Futhi zama ukurekhoda amavidiyo noma ama-audios afanayo ukuze unikeze izilaleli zakho ukuzethemba okwengeziwe.

Ngaphambi nangemva kwemiphumela isebenza ngokumangazayo ezifundweni zamacala.

I-3. Izifundiswa

Yilapho ukhombisa izinqubo zesinyathelo ngesinyathelo sokusebenzisa imikhiqizo ethile oyithuthukisayo.

Khumbula ukuthi tutorials zevidiyo zisebenza kangcono kakhulu.

4. Ukuqhathanisa komkhiqizo

Lapha, esikhundleni sokwenza okuqukethwe komunye wemikhiqizo oyikhuthazayo, kungani ungakhi okuqukethwe okukodwa kuqhathaniswa nemikhiqizo emibili noma emithathu.

Uma ukhetha ukuqhathanisa imikhiqizo emibili, qiniseka ukukhetha imikhiqizo ehambisanayo

Khumbula, 

Okuqukethwe kungaba okuthunyelwe kwebhulogi, ukuqoshwa komsindo noma ividiyo. Noma iyiphi ifomethi oyikhethayo, lokho kungukukhangisa kokuqukethwe.

# 2 - Amasu Okumaketha we-imeyili Ahlangana

Khona manjalo:

Ukumaketha nge-imeyili kungenye yamasu amahle kakhulu wokuthengisa asebusweni. Ngayo, akunandaba ukuthi unyusa muphi umkhiqizo noma umkhiqizo onjani.

Noma yini ihamba

Kepha yini ukuthengisa nge-imeyili?

Le yinqubo lapho uthumela khona imiyalezo yokuthengisa eqenjini labantu nge-imeyili.

Ngokuyisisekelo, ukumaketha nge-imeyili kusetshenziswa i-imeyili ukukhuthaza imikhiqizo nezinsizakalo zakho.

Ukuphela kokufanele ukwenze ukwakha uhlu lwama-imeyili avela kumakhasimende akho, bese uthumela ama-imeyili nsuku zonke, maviki onke noma anyangazonke athuthukisa imikhiqizo ehlobene.

Kungani ukumaketha nge-imeyili kuyingxenye ebalulekile yamasu okuthengisa ahambisanayo?

Uyangikhumbula ngikhuluma ukuthi kwezentengiso ezihambelana nazo, idumela lokwakha nokuthembana kubalulekile?

Yebo, leso sitatimende siyiqiniso ikakhulukazi uma kukhulunywa ngokuthengisa nge-imeyili.

Usebenzisa ama-imeyili ukugcina ukuxhumana: -

1. Ikusiza ukwakha ubuhlobo namakhasimende akho.
2. Ukuba nesizinda semininingwane yama-imeyili amakhasimende akho (uhlu lwe-imeyili) kuyimpahla. Ake ngichaze. Awuyena owakho abalandeli bakho be-Facebook, i-Facebook iyakwenza. Awuyena umnikazi wethrafikhi yakho, i-Google ayinayo. Lokhu kusho ukuthi, lezi zinkampani zingenza ushintsho oluncane futhi ibhizinisi lakho lizohlupheka; hhayi ngentengiso ye-imeyili.
3. Ukumaketha nge-imeyili kukusindisa ithani lesabelomali sokukhangisa. Esikhundleni sokukhokha abantu ukuze bafinyelele amakhasimende akho angaba khona, uthumela i-imeyili eyodwa ohlwini lwakho futhi yikho. Azikho izindleko ezitholwayo. Ikakhulu uma usaqala

• Bhalisela insiza yokuthengisa ye-imeyili - ngoba uzobe uphatha amakhulukhulu noma izinkulungwane zamakheli e-imeyili, uzodinga isoftware ukukusiza ukuwaphatha.

Isoftware yakho ye-imeyili izophinda idambise nomsebenzi wakho.

Phakathi kwezinye izinzuzo, ungathumela kalula i-imeyili eyodwa kuhlu lwakho lonke ngokuchofoza okukodwa nje.

• Lapho usubhalisele insizakalo yokuposa, dala i-autoresponder.

Le yi-imeyili ababhalisile bakho abazoyithola ngokuzenzakalelayo lapho bajoyina uhlu lwakho. Ukhumbula lokho, le imeyili yokuqala ingaba umyalezo owamukelayo, ukubamukela ohlwini lwakho lwe-imeyili, ubatshele ukuthi ungubani nokuthi yini okufanele uyilindele.

• Thola amathuluzi wokwakha uhlu

Lawa ngamathuluzi uzodinga ukudala amafomu wokungena, ukugeleza okuholela kanye namafomu okubhalisa. Lawa mafomu azokhonjiswa kuwebhusayithi yakho.

• Qala ama-imeyili wakho wokuqoqa.

Ukuze wenze lokhu, uzodinga okuthile ongakunikeza (i-freebie) kubafundi bakho mahhala ukuthola ikheli labo le-imeyili.

Le 'nto' kufanele ibe yigugu futhi ifanele izethameli zakho eziqondiwe. Isibonelo, uma ufuna ukuqoqa amakheli e-imeyili kusuka kumama abasebenzayo, i-freebie yakho ingaba yinto efana nekhodi yekhuphoni kuwebhusayithi yezitolo yezingane

• Sabalalisa amafomu wakho wokungena ngobuchule kumawebhusayithi akho.

Ngokwalokho engikushoyo, faka amafomu wokuqoqa ama-imeyili lapho wena abafundi ungababona khona. Kufanele wazi ukuthi akuzona zonke izindawo kuwebhusayithi yakho eziyindawo enhle yokuqoqa ama-imeyili.

Ukukusiza ukuphuma, lezi ngezinye zezindawo ezinhle kakhulu; mayelana nekhasi, ikhasi lasekhaya, indawo yonyawo, phakathi kokuthunyelwe kwakho, kanye nokuqukethwe ngaphansi.

• Lapho usuqoqe amakheli e-imeyili, qala ukuthumela kuwo okuqukethwe okuwusizo futhi kube isikhashana, shona kusixhumanisi esixhumeneyo.

Umthetho wesithupha:

Uma uthumela ama-imeyili ambalwa ohlwini lwakho lwe-imeyili, azokhohlwa kalula ngawe. Uma uthumela ama-imeyili amaningi, uzobacasula futhi bayobaleka (bhalise).

Ngakho-ke, thola umhlabathi ophakathi nendawo.

Futhi, khumbula umthetho we-80/20:

[click_to_tweet tweet = ”U-20% wama-imeyili owathumelayo kufanele kube owokuphromotha. Okunye kumele kube ngama-imeyili akwenza uzakhele ubudlelwano nohlu lwakho. ” quote = ”20% wama-imeyili owathumelayo kufanele kube okokukhuthaza. Okusele kumele kube ngama-imeyili akuhambisela ekwakheni ubudlelwano nohlu lwakho. ”]

# 3 - Kusetshenziswa Amasu Wokumaketha Abathengisayo

Yini ithoyizi lokuthengisa, uyabuza.

I-fun fun yokuthengisa isinyathelo ngesinyathelo sohambo esithatha ikhasimende lakho (umfundi) isinyathelo esisodwa esiseduze nokunikezwa kwakho okuhambelana nokusebenzisa uchungechunge lwezenzo ezinjengamakhasi okufika, uchungechunge lwemiyalezo ye-imeyili, amavidiyo, nokuthunyelwe kwebhulogi.

Kuyindlela yezinyathelo ezibekwe ngamasu ezidayisela wena ngokuzenzakalela - ukuhambisa ikhasimende elingaba khona ekuthatheni izinyathelo ngezinyathelo ezi-4 (AIDA) - Ukuqwashisa.Isithakazelo.Isidingo. Isenzo: -

Isinyathelo sokuqala kumsele wokuthengisa sithi: -

Ukwakha ukuqwashisa

Okwamanje iklayenti lakho alazi ngawe, umkhiqizo noma insizakalo yakho. Ngakho-ke kufanele udale ukuqwashisa.

Kufana nokuthi intokazi ibheke indoda. Benzani? Bagqoka bagqoke ukuze babonakale.

Ngombono wokubloga, dala ukuqaphela ngokwabelana ngokuqukethwe kwakho nabantu abafanele. Isibonelo, ukwabelana ngezixhumanisi kubhulogi yakho emaqenjini e-Facebook aqukethe amalungu angaba nentshisekelo kokuqukethwe kwakho

Isigaba senzalo.

Lapho amathemba achofoza futhi afunda izindatshana zakho, akhombisile intshisekelo futhi lokhu kusho ukuthi, angahle abe nentshisekelo yokufunda kabanzi ngalokho okunikezayo. Nikeza imininingwane eminingi ngangokunokwenzeka.

Uma ucabanga ukuthi ungumuntu ozethembayo, thatha lesi sigaba njengesigaba ocela umuntu kuso. Kungenzeka yini ukuthi indoda ibuze noma owesifazane abuze, kungumhlaba okhululekile.

Khumbula ukufaka amagama abo (oxhumana nabo) nama-imeyili ukuze ukwazi ukubandakanyeka phambili.

Awufuni ukuphuma nomuntu ongamazi igama lakhe lokuqala. Futhi awufuni ukubatshela ukuthi umkhulu wakho walwa kanjani empini yezwe yesibili kulesi sikhathi. Akusizi ngalutho.

Isigaba Sokufuna 

Ukuthatha sengathi uye kudethi yakho yokuqala kuleli cala okuzoba i-imeyili yokuqala ethunyelwe ngempumelelo ngesixhumanisi sokulanda samahhala. Futhi konke kusebenze kahle, ngokusobala uzofuna ukuya osukwini lwesibili.

Ukwakha ukufunwa kwalolo suku lwesibili, qiniseka ukuthi i-imeyili yokuqala yinhle kangangoba usuku lwakho selulindele okwesibili.

Isiteji Senzo 

Ngemuva kosuku lwesibili ngokusobala ufuna ukuvivinya injini, cela ukwanga, umphimbo noma nje ukudonsa.

Kuyamukeleka. Kwindlela yokuthengisa yabasebenzi yokuthengisa, lokhu kufana nesinyathelo ovala ngaso ukuthengisa.

Ngabe ubuqonda amasu wokuthengisa abathengisayo, shiya umbono ngezansi.

Kungani lelisu libizwa ngokuthi yi-funnel?

Ngikuqagela ngoba kuyancipha njengoba usondela kulelo phuzu lapho ucela khona amaklayenti ukuthi alithenge.

Kulungile ukulahlekelwa abanye abantu njengoba yehla emseleni. Kunjalo nje.

Iphuzu okufanele laziwe: -

1. Ama-funnels okuthengisa asebenza kangcono uma ebhangqiswa ngentengiso ye-imeyili.

Futhi ukuletha leli phuzu ekhaya, nakhu ukuthi ungasungula kanjani i-funnel yokuthengisa ehambelana nayo:

Isinyathelo #1:

Wabelana ngezixhumanisi kokunye kokuthunyelwe kwakho kwebhulogi kwimidiya yezenhlalo noma okungcono, ukhiqiza ithrafikhi eqondisiwe kusuka ezinjini zokucinga.

Isinyathelo #2:

Uma nje lokhu kuholela kufinyelela kuwebhusayithi yakho, ucela amagama awo namakheli e-imeyili ukushintshana ne-freebie efanelekile. Isibonelo, amakhodi wesigqebhezana, amakhadi wesipho, izinkombandlela ze-e-book, njll.

Isinyathelo #3

Lapho bajoyina uhlu lwakho, bathola umyalezo wokuqala ozenzakalelayo ubamukela ku-funnel yakho. Uzethula bese ubatshela okufanele bakulindele.

Le imeyili yokuqala ayifaki eminye imiyalezo yokuthengisa. Kwenzelwe ukudala umbono wokuqala omuhle. Ngakho-ke qiniseka ukuthi kwenziwa ngabantu uqobo ngangokunokwenzeka (chaza igama labo ngaphakathi kwe-imeyili).

Isinyathelo #4

Nge-imeyili yesibili, zama ukuxhumana nababhalisile bakho. Buza imibuzo ngemibono nangezintshisakalo zabo. Isu elihle kakhulu lapha ukufaka i-Q & A okuhlose ukukuthola uhlu lwezinkinga ababhalisile bakho ababhekene nazo.

Isinyathelo #5

Njengoba manje usazi okuningi ngababhalisile bakho, manje usungakhuthaza ukunikezwa okuhambelana nabo ku-imeyili yakho yesithathu.

Ukuqiniseka nje, umkhiqizo noma insizakalo oyithuthukisayo kufanele ihambelane kahle nezidingo zabo. Futhi ukuyibeka phezulu, faka isipiliyoni sakho uqobo ngayo.

Iphuzu okufanele ulinake,

Uzolahlekelwa abanye ababhalisile njengoba uthuthuka. Kwesinye isikhathi kuyiphutha lakho, kwezinye izikhathi akukhona; bangavele babone ukuthi akuyona into ababeyifuna.

Khumbula nokho ukuthi labo abazosala bangamakhasimende akho amahle.

Ngokuhamba kwesikhathi, zama ukwakha ubuhlobo nabo ngasikhathi sinjalo ukufudumeza ukunikezwa kwakho.

Ngaphandle kwalokho, ama-funnels okuthengisa asebenzisa umgomo ofanayo okungukuthi: ukuhambisa isinyathelo esisodwa samakhasimende eduze nokwenza leso sinqumo sokuthenga.

# 4 - Khuthaza kuphela imikhiqizo noma izinsizakalo ezisunguliwe

Ngicabanga ukuthi uzovuma uma ngithi lokhu:

Isizathu sokuqala sokunquma inzuzo yakho yokumaketha ehambelana nomkhiqizo noma insizakalo oyithuthukisayo.

Ngaphandle komkhiqizo noma insizakalo, ubungeke ube sebhizinisini kwasekuqaleni.

Futhi yingakho kubalulekile kakhulu lokho okhetha ukukhuthaza ukwedlula indlela okuthuthukisa ngayo.

Ngenxa yalokhu, iningi labathengisi laphaya lilahlekile ngenxa yezindlela ezisetshenziswayo lapho kukhethwa umkhiqizo ohambelana nawo.

Isibonelo, uma ukhetha umkhiqizo omusha ongaziwa muntu, kuzoba nzima kakhulu ukuthengisa.

Futhi njengoba ukuthengisa okuhambisanayo kuya, wenza imali kuphela lapho uthengisa.

Ngenxa yalokho, wena njengomkhangisi, kufanele uhlakaniphe futhi ube namasu ngemikhiqizo noma ngezinsizakalo ozobe uzikhuthaza.

[click_to_tweet tweet = "Umncintiswano ungumngane wakho omuhle kulesi simo." quote = "Umncintiswano ungumngane wakho omuhle kulesi simo."]

Uma kungekho muntu owukhuthazayo, kukhona ithuba elihle elikhona ngoba aluthengisi. Ngakho-ke musa ukuchitha isikhathi sakho, bheka ukuthi iziphi izimbangi zakho nokuthi zenzani futhi ufunde.

Nawa amaphuzu ambalwa okufanele uwabheke lapho ukhetha umnikelo wokuphakamisa:

• Khuthaza kuphela izinhlangano ezihambisana nazo ezihambelana nezithameli zakho ze-blog.

Njengoba ngike ngasho phambilini, awugqugquzeli imikhiqizo noma izinsizakalo ukuze nje ukhokhwe. Zama ukukhuthaza kuphela okuncomekayo ngabafundi bakho. Lapha JOON, Ngibhala ngezezimali yingakho ngithuthukisa izinsizakalo zezezimali, njll

• Cabanga ngesithunzi somkhiqizo, insizakalo noma umenzi.

Njengoba kushiwo ngaphambili, lokho okunyusa ngqo noma ngokungaqondile kukhombisa ukuthi ungumuntu onjani brand. Ngenxa yalesi sizathu, cwaninga umkhiqizo kanye nomkhiqizi wawo ngaphambi kokuba ubanamathele kumkhiqizo wakho.

• Ngaphambi kokuthi ukhuthaze ukunikezwa okuhambisana nakho, kuthenge.

Thatha izinsuku ezimbalwa ukuzwa ins nokungena komkhiqizo. Funda kuqala mayelana nokuhle nokulimazeka kwayo. Ngokwenza kanjalo, uzoba sesimweni esingcono sokuncoma ngokufanele umkhiqizo ezilalelini zakho.

Naka lokho okukhuthaza futhi abafundi bakho kanye nebhizinisi bazokubonga ngakho.

#Inombolo ye-5 - Yiya ngemikhiqizo yamathikithi aphezulu

Kunemikhakha emibili yemikhiqizo noma izinsiza ezihambisanayo:

1. Imikhiqizo yamathikithi aphansi - Izindleko eziphansi okusho ukuthi wenza ikhomishini encane lapho uthengisa
2. Imikhiqizo yamathikithi aphezulu - ube namanani aphezulu okusho ukuthi, wenza inani elikhulu lekhomishini noma nini lapho umuntu ethenga kusixhumanisi sakho.

Njengoba ubheka ukwenza imali online ezokunika amandla wokuxhasa indlela yakho yokuphila yamanje futhi ukwazi ukuphila ngemigomo yakho, ngincoma ukuthi ukhuthaze isigaba sesibili semikhiqizo: imikhiqizo ephezulu yamathikithi.

Lokhu akusho ukuthi ulahla okunikezwa okukhokha kancane.

Khumbula, ngamanani aphezulu, kuza isidingo esikhulu sokukholisa. Amakhasimende kudingeka aqiniseke ukuthi utshalomali lwabo luzosiza ekuxazululeni izinkinga zabo, yingakho isidingo sokufakazela lokho.

Ukukusiza ukuzulazula kulokhu, cela umthengisi noma umnikazi womkhiqizo noma insizakalo ukukunikeze ngobufakazi.

Bese usebenzisa ubufakazi kumakhasi akho okubamba.

Yini amakhasi afika?

Ngijabule ukuthi ubuzile.

Uma nje sibheka isu elilandelayo lokumaketha, kuzocaca.

Amasu Okumaketha we-#Affiliate -Strindows Inombolo 6 - zakha amakhasi akho okufika

Ikhasi lokufika liyikhasi kuwebhusayithi yakho eklanyelwe ukuguqula izivakashi ziholele.

Kungebangelo abanye abathengisi bayibiza ngokuthi 'ikhasi lokutholwa lokuhola.'

Njengoba liyikhasi kuwebhusayithi yakho, ungalihlanganisi, lihlukile kwamanye amakhasi.

Ngani? Ikhasi lokufika linefomu elicela izivakashi ukuthi zifake amagama wazo nama-imeyili ukushintshana ngomnikelo obalulekile futhi ofanele.

Ukuqhubeka, ezinye izinzuzo ezihambelana nazo ziza namakhasi abo okufika. lapha, umnikazi womkhiqizo noma izinsiza zikuhlinzeka ngamakhasi okubekwa okwakhelwe ngaphambili, futhi umsebenzi wakho ukushayela ithrafikhi kuwo.

Ezimweni eziningi, le nto enhle. Kepha nakhu lapho kuba kubi: awukwazi ukwenza izinguquko kukho.

Yilokho kuphela. Uzoyisebenzisa njengoba injalo.

Kwenzekani uma ufuna ukwenza ngokwezifiso ikhasi lokufika?

Elula, zenzele elakho.

Ukuqamba amakhasi okufika kuyingxenye yalokho esikwenzayo eJoon. Xhumana nathi 

Ukuba namakhasi akho okufika kukunikeza inkululeko yokwenza lokho ofuna ngakho. Futhi njengoba lesi yisinqumo sokuthi ungaguqula leso sivakashi ukuba sihole, ungasisebenzisa noma nini lapho ubona kufanelekile.

Amathiphu wokuthi ungawakha kanjani amakhasi aphezulu wokuguqula okumaketha okuhlobene

1. Yiba nesihloko sokubulala esiphoqa noma yisiphi isivakashi ukuthi sihlale, sinake, futhi sivuse inzalo kulokho okunikelayo

2 Kuhambisane nezihlokwana ezikholisayo. Uma isihloko sivimba isivakashi, isihloko esingezansi kufanele sibenze bahlale

3. Faka nezithombe ezibonakalayo. Sebenzisa izithombe ezinkulu nezifanele ezidonsa ukunaka kwabafundi

4. Sebenzisa incazelo eqondile yokuthi yini ngempela umkhiqizo noma insizakalo

5. Ungazami ukuthengisa kuleli khasi. Unomsebenzi owodwa, futhi lokho ukuthola isivakashi ukuba sikunikeze igama lakhe ne-imeyili. Isikhathi.

Ngemuva kokuthi wakhe ikhasi lakho lokufika, wazi kanjani ukuthi lisebenza kahle?

Yebo, uma isilinganiso sokuguqulwa kwekhasi lokufika kwakho kuyinto ephakathi kuka-2.35% no-5.31%, uzithole unqobile.

Ungakhathazeki noma kunjalo, la malini awabhaliwe etsheni. Eqinisweni, kunamakhasi wokufika emhlabeni aguqula ngaphezulu kwe-10%. Uma ulandela amathiphu engiwanikeze ngenhla, uhlelwe ukuthi uhambe.

Nawa amanye amathuluzi wokukusiza wakhe amakhasi wokuhlaba umxhwele ahlaba umxhwele

• Ama-LeadPages
• Elementor

Khumbula, inhloso yokufika kwekhaya ukuguqula isivakashi ukuba sihole. Ngakho-ke konke okufaka ekhasini lakho lokufika kufanele kube kusetshenzelwa le nhloso eyodwa futhi ezinye izinto zimane nje ziyinqwaba.

Lapha yilapho kungena ubufakazi.

Ubufakazi izitatimende ezivela kubantu abathengise umkhiqizo noma insizakalo oyithuthukisayo. Bangabhalwa noma kufakazwa ngamavidiyo.

Lokhu abakwenzayo ukuthi banikeza ubufakazi bokuthi umkhiqizo noma insizakalo yenza lokho okushoyo.

Inika ubufakazi bokuthi umphakathi, osiletha isu lokumaketha elilandelayo:

#Strosana Inombolo yesi-7 - Sebenzisa amasu wokukhangisa we-Social Proof

Ubufakazi bezenhlalo yinto eyenzeka engqondweni lapho abantu beheha abantu, imikhiqizo, noma izinsizakalo abanye abantu abakhombise intshisekelo ngayo.

Njengomakethe oxhumene nabo, ungasebenzisa le ndlela ukukhulisa oxhumana nabo abanikezayo amazinga wokuguqula.

Kanjani?

Ngokufaka imininingwane ekhombisa ukuthi abanye abantu bathenga futhi bawuthokozela umkhiqizo noma izinsizakalo ozihambisayo.

Lapho ikhasimende elingaba khona lifika ekunikezelweni okuhambelana nalo, izingqondo zazo ziya ngokuya zizibuza ukuthi kuwumqondo omuhle ukuyithenga nokuthi izoyixazulula yini ngempela indawo yazo yobuhlungu.

Ngokusebenzisa ubufakazi bezenhlalo, wenza izingqondo zabo zikhululeke futhi ubenza baqiniseke ngokuthenga.

Nayi eminye imibono yokuthi ungabusebenzisa kanjani ubufakazi bezenhlalo nebhizinisi lakho lokuthengisa elihambisanayo:

• Sebenzisa izibalo zesikhathi sangempela senani labantu ababuka lelo khasi, noma okungcono, inani lamanje lokuthengiwe.
• Ama-92% abantu azokwethemba isincomo esivela kumngane, bese kuthi abangama-70% bathembele isincomo esivela kumuntu abangamaziyo nokumazi. Sebenzisa lokhu inzuzo yakho ngokungeza ubufakazi bekhasimende ekhasini lomkhiqizo
• Ukuvumela kosaziwayo. Lapha, ungathola udumo lokuvumela obala umkhiqizo noma imikhiqizo yakho bese ufaka lokho kumakhasi womkhiqizo wakho
• Sebenzisa izifundo. Lezi yizindatshana noma amavidiyo aqokomisa imiphumela etholwe ngumuntu ngemuva kokusebenzisa umkhiqizo noma insizakalo oyithuthukisayo.

Ngaleyo ndlela ukusiletha isu lokukhangisa elilandelayo.

#Affiliate Marketing Isu 8 - ukulekela ukuswela lapho ukumaketha okuhambisana nako kunikezela

Leli isu elisebenzayo lokumaketha elihlobene kakhulu njengoba liguquka njengokuhlanya.

Lapha, ukhuthaza kuphela amadili wesikhathi esisodwa nokunikezwa kwesikhathi esisodwa.

Njengabantu, siyakuzonda ukuphuthelwa yizivumelwano nezinto ezingenza izimpilo zethu zibe ngcono.

Abathengisi abahambisanayo bafaka le mpazamo kwi-DNA yomuntu ukwenza ukuthengisa okuningi ngokugqamisa ukusweleka.

Uke wabona eminye imikhiqizo ibala ukuthi 'kuphela amasheya akhawulelwe' atholakalayo?

Umcabango wakho wokuqala ukushesha wenze ukuthenga ukuze 'ungaphuthelwa.'

Lokho ukuswela ukumaketha kuyadlalwa.

Nakhu ukuthi ungayenza kanjani ibhizinisi lakho lokuthengisa elihambisanayo:

• Sebenzisa ukubalwa kwesilinganiso esilinganiselwe kwesikhathi kumakhasi womkhiqizo. ngokwesibonelo, ukuthengiswa kwe-flash, amadili osuku
• Ukuthumela kosuku olulandelayo kuqinisekisiwe phansi
• Khombisa inombolo yabantu abathengile umkhiqizo. Isibonelo, Joyina abanye omama abangama-37,453 XNUMX abanjengawe kulolu hlu.
• Lapho imikhiqizo ithengiswa ngaphandle, bonisa umyalezo 'othengisiwe' noma 'ongatholakali' ngaphansi kwawo futhi ungawususi kuze kube yilapho uqala kabusha. Cela abathengi ukuthi bafake ama-imeyili abo ukuze bazokwaziswa uma sebephinde bavunyelwa.

Sebenzisa ukumaketha ukusweleka njengecebo lakho lokuthengisa elihambisanayo kungcono kunokusebenzisa elinye.

#Affiliate Marketing Strategy 9 - usebenzisa amabhanela ukukhuthaza imikhiqizo yakho ehambelana nayo

Amabhanela okuphromotha ayindlela yokukhangisa ebonakalayo efakwa kuwebhusayithi.

Uma uqhafaza kulezi zibhengezo, zikuyisa ngqo ekhasini lomkhiqizo noma ekhasini lokufika lapho ungafunda khona kabanzi ngomkhiqizo noma insizakalo ekhangisiwe.

Yini izikhangiso zesibhengezo futhi kungani uzisebenzisa njengecebo lokuthengisa elihambisanayo?

• Basiza ukukhulisa ithrafikhi ekunikezelweni okuhambelana nabo
• Kungakhulisa ukuthengiswa kusukela kuvelile
• Ikuvumela ukuthi ukhangise ukuthengisa nokuphromotha okufana nezaphulelo, ukuthengiswa kwemvume, njll
• Siza ukuthuthukisa imicimbi efana nemicimbi ekhethekile yokukhishwa, imicimbi emnyama yangoLwesihlanu, njll
• Siza ukuthi ubonise okuqukethwe kwakho noma ibhulogi yakho ngokuxhumanisa nakho

Amabhena wokuphromotha asebenzayo kufanele akwenze kucace ukuthi yini oyigqugquzelayo.

Akunandawo yokudlala kusukela lapho uzama ukukholisa isibukeli ukuthi unesixazululo abasifunayo, yingakho kufanele basichofoze.

Amathiphu wokwenza izikhangiso eziyizibhengezo ezisebenzayo.

• Dala isibhengezo esixhumanisa ibuyele emuva ku-athikili equkethe izixhumanisi ezihambelana nayo futhi ikhuthaze kwamanye amabhulogi
• Dala isikhangiso sesibhengezo esikhuthaza isikhathi esilinganiselwe ekuhlinzekweni okuhambelana kuphela. Isibonelo, isibhengezo esinikeza inani lesaphulelo.
• Isibhengezo sokuqondisa kabusha umuntu asibona ngemuva kokuvakashela ikhasi lomkhiqizo kodwa angathathi isenzo.

# 10 - Sebenzisa ama-pay Affiliate Marketing Strategies wokukhokha ngokukhokha ngakunye (PPC)

I-PPC iyindlela yokukhangisa ekhokhelwayo lapho ukhokha njalo lapho othile echofoza kwisikhangiso sakho.

Phakathi kwamanye amasayithi we-PPC, izinjini zokucinga ziphezulu kakhulu, futhi kunesizathu.

Futhi kungenxa yokuthi kungokwezinjini zokusesha lapho abantu befuna izimpendulo zemibuzo yabo nezixazululo zezinkinga zabo.

Lapho usufaka imibuzo yakho ku-google, injini yokusesha iza nohlu oluhlelekile lwezimpendulo kulokho okwaziwa njengekhasi lemiphumela yosesho (i-SERPs).

Manje, lezi zinjini zokusesha zikhululekile ukusetshenziswa kepha izinkampani ezisebenzayo kufanele zenze imali ngandlela thile.

Ucwaningo lukhombisile ukuthi abantu bangachofoza emiphumeleni yokuqala uma besesha ku-Google (injini yokusesha eyaziwayo)

Manje benzani?

Bacela amabhizinisi noma abanikazi bamawebhusayithi ukuthi bakhokhele ukuvela phezulu kuma-SERPs.

Lapha, ukhokha kuphela uma umuntu echofoza kwisikhangiso sakho.

Futhi kwenzeka kanjalo i-PPC.

I-PPC njengecebo lokumanisa elihambisanayo

Njengomakethe oxhumene nabo, ungavuselela leliqhinga ngokukhokha ukuze uvele phezulu noma nini lapho umbuzo okuhlobene nokunikezwayo useshwa ku-Google.

Futhi njengoba isikhangiso sakho sivela kuphela lapho umbuzo othile useshwa, uqinisekile ukuthola ithrafikhi ephezulu kakhulu ekunikezelweni kwakho.

Lokhu kusebenza kanjani amasu we-PPC Affiliate Marketing Strategies:

Utshela u-Google ukuthi noma nini lapho omunye umuntu ethayipha leli gama elingukhiye emgqeni wokusesha, ubakhombise isikhangiso sami.

Lokho akusona ukuphela.

Isikhangiso sakho kufanele siholele emuva ekunikezelweni kwakho, ikhasi lokufika, noma okuthunyelwe kubhulogi lakho.

Lokhu kuya ngokuphelele ekunikezelweni kwakho.

Isibonelo, uma unyusa umnikelo wokunciphisa isisindo usebenzisa isu le-PPC, ungahle uthande ukuqondisa ithrafikhi ukuthi ibukeze okuthunyelwe kwebhulogi kwakho esikhundleni sokuya ngqo ekhasini lomkhiqizo.

Noma okungcono manje, ziqondise ekhasini lokufika lapho ucela khona igama ne-imeyili ukuze uthole umhlahlandlela wokulahlekelwa isisindo.

Okulandelayo ezinye zezindawo lapho izikhangiso zakho zingakhonjiswa khona kwi-SERP

• Phezulu kwamakhasi emiphumela
• Uhlangothi lwesokudla lwamakhasi emiphumela yokusesha
• Ngezansi kwamakhasi wemiphumela

Iningi labamakethi abaxhumana nabo bayaboshwa ngecebo lokumaketha elihambelana nabo le-PPC.

Futhi lokhu kungesizathu.

• Wenza ukuthengisa cishe ngokushesha ngenxa yekhwalithi ekhokelela evela ezinjini zokusesha
• Kushibhile ngoba ukhokha kuphela lapho umsebenzisi echofoza kwisikhangiso sakho
• Ungaqapha ukusebenza kwezikhangiso zakho ezibukhoma. Okusho ukuthi, ungenza ama-tweaks kuya ngokuthi kukusebenzelani
• Kuqala-nobungani. I-Google inikela ngengcebo yezinsizakusebenza zokuqeqesha. Ungaqala kusuka ekuqaleni ngokuphelele ukuze wethule isikhangiso sakho sokuqala ngemuva kwamahora ambalwa
• Ungakhetha ukuthi ngubani okufanele futhi ongafanele ukubona izikhangiso zakho. Usebenzisa amamethrikhi anjengendawo, ubulili, ulimi, kanye nedivayisi, ungakhomba abantu abathile abangamakhasimende akho afanele

Ngaphandle kwakho konke lokhu, i-PPC idinga ukutshalwa kwezimali kwesikhathi sakho nemali. Udinga isikhathi sokuqeqesha nokufunda konke ongakwazi ngakho futhi ukhiye wemikhangiso yakho ukuze isebenze.

Inhlanhla ngawe, ngingasiza ngalokho. Ngizokusiza ukusetha, ukuqapha kanye nokukhipha izikhangiso zakho. Xhumana nathi

Imicabango yokugcina ngamasu wokuthengisa ahambelana 

Kukhona onakho, amasu wokukhangisa we-# 10 ahamba phambili azokusiza ukwenza imali ngokushesha.

Kepha linda, hhayi ngokushesha okukhulu.

Akungatshazwa ukuthi wonke amaqhinga wokukhangisa ahambisanayo ayasebenza. Cishe wonke umakethi owaziyo ukuthi wenzani uyazisebenzisa.

Kepha kunenkinga enkulu eyodwa:

Uma ungafaki lo msebenzi futhi wenze lokho engikubeke lapha, kunethuba eliphezulu lokuthi ngeke ubone imiphumela. Lawa masu adinga ucwaningo olunolaka, ukusebenzisa, kanye nokufunda. Funda ukuthi yini okusebenzayo nokuthi yini okungasebenzi.

Ngicabanga ukuthi engizama ukusho ukuthi YENZA ISENZO.

Umbuzo uwukuthi, iyiphi inhlanganisela yamasu Okumatanisa ahambisanayo oyosebenzisa? Ngitshele kumazwana.