Amasu Ayi-7 Okumaketha aphezulu we-Blog ongawasebenzisela abafundi abasha ngo-2024

Lapho usuqedile ukubhala iposi le-blog bese ushaya ukushicilela, uzizwa umuhle kakhulu - sengathi uye enyangeni futhi ubuyile. Ukushicilela okuqukethwe okusha kukulethela umuzwa wokufeza okungekho okunye okungaletha. 

Ngalo muzwa, kuza umbono wokuthi umsebenzi wakho wenziwe. Futhi konke okufanele ukwenze ukuhlala manje ulinde abafundi. 

Futhi kwesinye isikhathi bafika nje.

Vele uma ibhulogi yakho isungulwe nezinkulungwane zababhalisile ku-imeyili, i-YouTube nakwezokuxhumana nabantu.

Kepha kaningi izikhathi, kuzofanele ukhuthaze okuthunyelwe kwakho okusha ukuthola abafundi.

Kulungile. 

Ukuphakanyiswa kwebhulogi kubaluleke kakhulu njengokubhalwa kwe-blog.

Ngalesi sizathu, kuzodingeka ubeke isikhathi sokumaketha ibhulogi yakho ukuze ikhule. 

Bese ukhumbula 

Wonke amabhulogi asunguliwe aqhubeka nokusebenzisa amasu ahlukene wokuthengisa ama-blog ukukhiqiza ithrafikhi kumabhulogi awo.

Ngokwami ​​kufakiwe.

Futhi yingakho singaziqhayisa ngomsebenzi oqhubekayo kumabhulogi ethu.

Ngabe ufuna ukuthola abasebenzisi abaningi kuwebhusayithi yakho?

Nakhu okufanele ukwenze ukuthola ithrafikhi kuwebhusayithi yakho.

Thola izinjini zokucinga ngokuqondisa amagama angukhiye atholakalayo 

Uma ufuna izimpendulo kunoma yini ngo-2020, usesha kuphi?

Empeleni, iningi labantu liya ku-google ukuthola usizo.

Abakwenzayo - ukuya kuGoogle bese ufaka umbuzo kubha yokusesha bese uhlela imiphumela lapho bekhetha kuphela okuhambisana kakhulu nalokho abakufunayo. 

Njengomnikazi webhulogi, ungayinikeza le nqubo futhi ulethe okuqukethwe okuzokhethwa abasebenzisi. 

Nakhu ukuthi ungakusebenzisa kanjani okuqukethwe kwakho kuma-SERP: 

• Sebenzisa Amathuluzi e-Keyner Planner ukubheka amagama afunwayo wokusesha ku-niche yakho (Ucwaningo lwamagama angukhiye).
• Yenza uhlu lwamagama asemqoka anjalo.
• Dala okuqukethwe okuzungeze lawa magama angukhiye. Le yi-SEO 101. 

Ngemuva kokukhuluma nge-SEO, kuyini? 

I-Search Engine Optimization (i-SEO) inqubo yokwandisa ukubonakala kwewebhusayithi / ibhulogi ukuze uzuze kumthamo wemvelo (ongakhokhiwe) ovela kumakhasi wemiphumela yenjini yokusesha (i-SERPs). 

Ukwenza lokhu, landela inqubo engenhla engiyibekile. Kepha akusiko ukuphela ngoba kunokuningi ku-SEO kunokukhomba amagama angukhiye athile okusesha umsebenzisi. Lokhu sizoxoxa ngakho njengoba sihamba. 

Futhi manje, usukulungele isu elilandelayo lokumaketha le-blog. 

# 2: Lungiselela amakhasi akho ngamasu we-On-Page SEO.

Kunezilwane ezimbili lapha: 

1. Ekhasini le-SEO.

1. I-SEO engekho ekhasini. 

I-SEO esekhasini yinqubo yokwandisa amakhasi ngamanye ebhulogi yakho ukuwenza abe sezingeni eliphezulu ezinjini zokusesha futhi ngethemba lokushayela ithrafikhi yekhwalithi ephezulu (efanelekile). 

Ngokuqondene ne-SEO engekho ekhasini, sizoyemboza lokho ngokuhamba kwesikhathi. 

Nakhu ukuthi ungaqinisekisa kanjani ukuthi i-On-page SEO empeleni isiza ibhulogi yakho ukuthi iqashelwe ezinjinini zokusesha. 

Qiniseka ukuthi ikhasi ngalinye kubhulogi lakho ligxila igama eliyisihluthulelo elilodwa. 

Kanjani? 

• Sebenzisa igama lakho elingukhiye oqondiwe kumagama okuqala ayi-100 
• Sebenzisa omaki be-H1 kusihloko seposi lakho leposi 

• Futhi usebenzise amathegi we-H2 esihlokwaneni 
• Sebenzisa igama elingukhiye okungenani ama-10 kukho konke okuthunyelwe. Ungakudluli lokhu noma kunjalo.
• Xhumanisa emuva kwimithombo oyikhulumile kokuthunyelwe kubhulogi lakho. Lokhu kubizwa ngokuthi izixhumanisi zangaphandle noma eziphumayo. 
• Ama-URL: azenze amafushane futhi afaka igama elingukhiye eliqondiwe kulo.

Manje yisikhathi sokukhuluma nge-SEO engekho ekhasini. 

Yini i-Off-ikhasi SEO? 

Empeleni, lokhu kuphambene njengasekuqaleni, konke kuyimisebenzi wena nabanye enihlanganyela kuyo kude ne-blog yakho ukukhuphula ama-rankings akho. 

Njengoba ngishilo ekuqaleni, ukubekwa emakhasini emiphumela yenjini yokusesha (i-SERP) kuthatha okungaphezulu kokushicilela okuqukethwe okuhle nokukusebenzisa ngamagama asemqoka. 

Udinga ukwakha ukwethembeka nokwethembeka emehlweni ezinhlelo zokucinga zezinjini zokusesha (izinhlelo zekhompyutha ezinquma ukuthi ngubani ovelayo serp lapho kuseshwa amagama athile okhiye). 

Ukuze wenze lokhu, uzodinga ukwakha izixhumanisi ezivela kwamanye amasayithi ahlobene. Kepha akupheleli lapho.

Ezinye izinto ezihlanganiswe ekhasini elingaphandle le-SEO yilezi: -

• Ukuzibandakanya ekubhaleni izivakashi.
• Faka inketho yokubhalisela okuphakelayo kwe-RSS kubhulogi lakho. 
• Sebenzisa amavidiyo nezithombe ukushayela ukubonakala kwebhulogi lakho. I-Google izokuvuza ngalokhu. 

Konke i-SEO kuyithikithi lakho lokuthola ithrafikhi yamahhala kubhulogi lakho.

Kepha njengoba kusho abaseNigeria, izinto ezinhle zithatha isikhathi. Futhi beza kuphela kulabo abalindile.

I-SEO ayihlukile; kudinga ukubekezela namandla ukuze kusebenze. 

Kepha njengoba ulinde ama-rankings akho ukungena, sebenzisa isu elilandelayo lokumaketha le-blog kulolu hlu ukukhuthaza ibhulogi yakho. 

# 3: Sebenzisa iziqalo zokumaketha injini yokusesha zebhulogi lakho.

Uyakhumbula sishilo ekuqaleni ukuthi izinjini zokusesha zibeka amawebhusayithi ngokuya ngokuhambisana nemibuzo yomsebenzisi, angithi? 

Yebo, njengoba kuvela, uma ibhulogi yakho ingakabalwa kuma-SERP, ungathenga indlela yakho eya phezulu. 

Kulungile. 

Ungakhokha iGoogle ukukhombisa ibhulogi yakho kubasebenzisi abasesha igama elithile elihlobene nokuqukethwe kwakho. 

Futhi ingxenye enhle kakhulu yile: 

Ukhokha kuphela uma bechofoza kubhulogi lakho! 

Le nqubo yaziwa njengokuthengisa kweinjini yokucinga (nayo i-SEM). 

Ngabe lokhu kuzwakala njengokuthile ongakucabanga ukukhuthaza ibhulogi yakho?

Ake ngikubonise ukuthi ungakwenza kanjani ukukhangisa ngezinjini.

• Sebenzisa amathuluzi wamagama asemqoka ukukhomba amagama angukhiye ongathanda ukuthi i-blog yakho ivele ngawo noma nini lapho eseshwa. 

• Sebenzisa noma Izikhangiso ze-Google noma Izikhangiso ze-Bing ukudala umkhankaso wesikhangiso oqondise kumagama angukhiye. 
• Khetha izithameli zakho ezihlosiwe.

Yilapho ucacisa ukuthi ngubani okufanele abone isikhangiso sakho. Unokhetho lwendawo, ubulili, idivaysi, phakathi kwabanye 

• Hlala bese ulinda ithrafikhi ukuthi igeleze 

Ngenkathi lokhu engisanda kuchaza ngenhla kumane nje kuyimithambo ye-SEM yangempela, okungenani unombono walokho ongakulindela. 

Kepha ukumaketha kwenjini yokusesha akuyona ukuphela kwendlela yokukhokhela ithrafikhi kubhulogi yakho, futhi unga: - 

# 4: Nyusa i-blog yakho ngokusebenzisa izikhangiso ezikhokhelwayo zokuxhumana 

Imikhangiso yezokuxhumana ibandakanya; 

• Izikhangiso ze-Facebook 

• Izikhangiso ze-Twitter 
• Izikhangiso ze-Instagram phakathi kwabanye 

Ungakhokha la mapulatifomu ukukhuthaza ibhulogi yakho kubabukeli bakho.

Ukukunikeza ukubuka konke ukuthi kusebenza kanjani, ngizosebenzisa izikhangiso ze-Facebook njengesibonelo 

Sebenzisa izikhangiso ze-Facebook njengecebo lokumaketha nge-blog ukumaketha ibhulogi yakho 

Okokuqala, udinga ukuba nekhasi le-Facebook nekhadi lokudonswa kwemali elilayishiwe (okungenani ube ne- $ 10). 

• Iya kumphathi wezikhangiso ze-Facebook futhi usebenzise Traffic njengenhloso yesikhangiso 
• Isinyathelo esilandelayo ukukhetha izethameli zakho.

Yilapho kuthakazelisa khona. Nalokhu, ungakwazi ngqo ukuqondisa ikhasimende lakho elifanele. 

• Isibonelo, uma ibhulogi yakho inyusa imikhiqizo yokunciphisa isisindo yabesifazane abaneminyaka ephakathi kwewu-23 no-44 ubudala, ungakhonkotha isigaba sezempilo bese uncipha kwamanye amaqembu okuhlosiwe.
• Setha isabelozimali sakho. Isibonelo, sebenzisa u- $ 3 wesabelomali sansuku zonke. 
• Khetha ifomethi yakho yesikhangiso (sebenzisa isithombe esisodwa) bese uxhuma kubhulogi lakho noma i-athikili njengekhasi lokufika. 

• Faka i-oda lakho lesikhangiso bese ulinda i-Facebook ukuthi ivume.

Yilokho kuphela. Linda ithrafikhi ingene ingene ngaphakathi bese ukhokha kuphela lapho abantu bachofoza izikhangiso zakho futhi beza kubhulogi yakho.

Yilokho kuphela kuma-blogger angathanda ukusebenzisa imali ukuthola ithrafikhi. 

Uma ufuna iTrafikhi yamahhala,

# 5: Dala futhi usebenzise uhlelo olusebenzayo lokwabelana ngemidiya yomphakathi 

Ngaphandle kwezinjini zokucinga, imithombo yezokuxhumana kulapho abasebenzisi baphendukela kukho nokuqukethwe.

Abasebenzisi basebenzisa amahora amathathu ngokwesilinganiso kulezi zinkundla zokuxhumana ngokuswayipha kokuphakelwa kwabo kwezindaba nganoma yini ethinta ukunakwa kwabo. 

Futhi ngenxa yokwabelana kalula ngamaposi ebhulogi kumithombo yezokuxhumana, abanikazi bamabhulogi abaningi baxazulile ukuba ngamavila. Vele bavuselela isixhumanisi sokubuyela kumawebhusayithi abo futhi bawele iminwe yabo, bathandaze konkulunkulu abahlanyayo ukuze benze okuthile. 

Leyo yindlela ebabazekayo yokukhangisa ibhulogi yakho ezinkundleni zokuxhumana. 

Uma ukhathazekile ngalokhu, udinga uhlelo. Futhi empeleni, ngineqhaza okuthile kokuthi uhlelo lwakho lokukhuthaza imidiya yezenhlalo kufanele lubukeke lunjani 

• Okokuqala, udinga ukuqonda ukuthi abafundi bakho bahlanganyele kuphi kwimidiya yomphakathi. Ngabe bakwi-Facebook noma ku-Twitter noma bobabili? Udinga ukwazi.

• Kukho konke okuthunyelwe kubhulogi, uhlose ukukhuthaza ezinkundleni zokuxhumana, udinga ukukuhlukanisa kube okuqukethwe okuningi okuphathelene nengxenyekazi ngayinye oqonde kuyo.

Nakhu ukuthi kungani: izinkundla zokuxhumana zihlukile. Izithombe zenza kahle ku-IG naku-FB, izixhumanisi ku-Twitter, ne-Infographics ku-Pinterest. 

• Dala Izithombe ukuze uhambisane nokuqukethwe endaweni efanele. Khumbula ukunaka imininingwane yesithombe. 
• Manje yisikhathi sokwenza umsebenzi. Thumela ngokuphoxekile okuqukethwe kumapulatifomu ngalinye ngaleso sikhathi: 
• Cwaninga ama-analytics ukuze ubone impendulo. 
• Yenza okuningi kokusebenzile nokuncane kokubuyisiwe. 

Ngaphandle kokwabelana ngokuqukethwe kwimidiya yokuxhumana nomphakathi, ungafaka futhi omaki bemikhiqizo noma abantu okukhulunywa ngabo kokuthunyelwe ukuze ubazise. Ngubani owaziyo, bangabelana ngayo nababukeli babo, ukunqobele wena. 

Ukukhuluma ngemikhiqizo yokumaka nabantu ababalulekile ezinkundleni zokuxhumana, nali elinye isu lokukhuthaza ibhulogi elithinta leli qhinga 

# 6: Thola amandla wethonya eliku-inthanethi. 

Abathonya yilaba bantu abanokulandela okukhulu nezithameli. Bangaba ababhali, ama-celebs wezokuxhumana, noma amawebhusayithi. 

Futhi njengoba sebevele benabalandeli abathembekile abahlala behlanganyela nokuqukethwe abakwabelana, ungazuza uma ungabafinyelela ukukhuthaza okuqukethwe kwakho. 

Inkinga kuphela ukuthi ungakwenza kanjani lokho. 

Inhlanhla ngawe, nginokuqonda okuthile kokuphula le khodi 

• Mema laba abanethonya ukuthi bathumele kubhulogi lakho. Lapho benza lokho, bazoyabelana nezithameli zabo okuthi emuva kwalokho kubuyise ithrafikhi emuva kubhulogi lakho bese bethula abalandeli babo kumkhiqizo wakho. 
• Uma uthengisa imikhiqizo noma izinsizakalo, unganikeza i-influencer ikhodi eyingqayizivele ebatholela amaphesenti okuthengisa abawashintshayo.
• Dala okuqukethwe ngokuqukethwe nabasebenza ngokuhlanganyela futhi wabelane ngakho kubhulogi lakho, okwabo, noma kuwebhusayithi yangaphandle. 

• Nikeza izipho ezinjengemikhiqizo noma izinsizakalo kubaxhasi ngokushintshana nokubuyekezwa kwebhulogi yakho noma isabelo seposi lakho.
• Uma unekhono, ungashicilela okuqukethwe kwekhwalithi ephezulu impela njengemibiko yezimboni, okutholakele ocwaningweni, njll kanye nokufinyelela kumawebhusayithi adumile ukukumboza. Uma kufanelekile, bangabhala ngakho bese bexhumanisa emuva.

Isu elilandelayo lokukhuthaza ibhulogi lisebenza kangcono uma une-blog entsha futhi ufisa ukufinyelela kude ukuze uyethule kubabukeli abasha 

# 7: Usebenzisa izivakashi ukuthumela ama-blog ukuqala kokuthinta ukuze uthinte abafundi abasha.

Lokhu kungazwakala kuyinto enembile. Kepha kuyasebenza. 

Ufinyelela kubhulogi elisunguliwe elihlobene ne-niche yakho futhi ubacele ukuthi bakunikeze ithuba lokushicilela okuthunyelwe kwezivakashi. 

Uma wenza lokhu, uthepha izethameli zabo bese ubazisa kumkhiqizo wakho. Futhi uma bethanda okuthunyelwe kwakho kwezivakashi, bazobuyela kubhulogi yakho befuna okwengeziwe. 

Ngakho-ke, ngaso sonke isikhathi lapho uvakashela okuthunyelwe, khumbula ukufaka isixhumanisi emuva kubhulogi yakho. Isixhumanisi singaba kumlando womlobi wakho noma kokuqukethwe. 

Ngabe uyayithanda le ndlela yokuthengisa yebhulogi? 

Nansi indlela yokwenza ngayo: 

• Iya kuGoogle futhi useshe amabhulogi ahlobene ne-niche yakho eyamukela okuthunyelwe kwezivakashi.
• Funda ngokuthunyelwe kwabo ukuthola umbono wokuthi babhala ngani nokuthi.
• Thola ipeni nephepha bese ubhala okungenani imibono emithathu yeposi ezosiza izilaleli zabo. 
• Bazitholele i-imeyili ebeka imibono yakho yeposi. 
• Uma bethanda imibono yakho, bhala okuthunyelwe kwakho okuvakashini nezilaleli zabo engqondweni. 

• Faka phakathi isixhumanisi noma okubili kokuthunyelwe okubuyela emuva kubhulogi lakho. 

Yileyo ndlela osebenzisa ngayo izethameli zomunye umuntu ukukhuthaza ibhulogi yakho futhi uzuze abafundi abasha. 

Imicabango yokugcina kumasu wokuthengisa ama-blog 

Kepha njengoba uqhubeka nawo wonke la masu wokuthuthukisa ibhulogi afakwe lapha, udinga uhlelo oluqinisekisa ukuthi ugcina abafundi abazuzile. 

Ibhulogi yakho incike kuthrafikhi, ithrafikhi ephindaphindwayo ukuze icaciswe. Kungakho udinga uhlelo lokugcina abafundi bakho. 

Enye indlela enjalo ukusebenzisa ukumaketha kwe-imeyili. Le yinqubo lapho uthwebula khona ama-imeyili abafundi bakho ukuze ubathumele okuthunyelwe okusha kwebhulogi ngokuhamba kwesikhathi.

Hlela ukwakha ubuhlobo nabo ngokuzama konke okusemandleni akho ukuqonda ukuthi bangobani nokuthi balwa nobunzima buni. 

Khuthaza kuphela iposi lakho lebhulogi lapho uqiniseka ngokuphelele ukuthi kuzobasiza baxazulule izinselelo zabo. 

Manje, isikhathi sakho sokukhuluma nami. Yimaphi amasu obewasebenzisa ukukhuthaza ibhulogi yakho?