Ungaliqala Kanjani Ibhizinisi Lesitolo Semali Ngesabelomali {2024}.

Uma ubulokhu ufisa ukuqala ibhizinisi lakho lesitolo sezimpahla ezibizayo kodwa ungacabangi ukuthi unemali yokulenza, sikulethela izindaba ezinhle! Manje kungenzeka ukuqala ibhizinisi le-boutique ngemali encane kakhulu.

Kulokhu okuthunyelwe kwebhulogi, sizochaza izinyathelo okudingeka uzithathe ukuze ibhizinisi lakho liqhubeke nokusebenza ngo-2024.

Futhi sizohlinzeka ngolwazi lokuthi yiziphi izinhlobo zemikhiqizo namasevisi ongawanikeza amakhasimende akho.

Ngakho-ke, uma usukulungele ukuba ngumphathi wakho futhi uqalise Ibhizinisi lakho Le-Boutique, qhubeka ufunda!

Ibhizinisi le-boutique, liyini?

Ibhizinisi lesitolo sezimpahla ezibizayo isitolo sokuthengisa esincane, esizimele esigxile ohlotsheni oluthile lokuthengiswayo. Izitolo zezitolo ngokuvamile zinikeza ukukhetha okuhlukile kwezingubo, izesekeli, noma izinto zokuhlobisa ikhaya ezingatholakali kwezinye izitolo.

Nakuba amabhizinisi ezitolo angase abonakale ebiza kancane ukuwaqala, ikakhulukazi uma uzobe usebenza ungaxhunyiwe ku-inthanethi, kunezindlela ezimbalwa onganciphisa ngazo izindleko zakho.

Kulesi sigaba, sizobeka amathiphu ambalwa okuqala i-boutique ngesabelomali.

Ungaliqala Kanjani Ibhizinisi Le-Boutique Kusabelomali ngo-2024

Manje njengoba usunombono wokuthi liyini ibhizinisi le-boutique, ake sibheke ukuthi ungaliqala kanjani ngo-2024 ngemali ephansi.

Kunezinto ezimbalwa ongazenza ukuze wehlise inani lemali oyidingayo ukuze uqale ibhizinisi lakho.

Okokuqala, cabanga ukuqala i-boutique yakho ku-inthanethi. Lokhu kuzokuvumela ukuthi udlule eziningi zezindleko ezihlobene nokuvula isitolo esiphathekayo.

Okwesibili, gxila emikhiqizweni nasezinkonzweni ezidumile nezifunwa kakhulu. Lokhu kuzokusiza ukuthi wehlise inani le-inventory oyidingayo ukuze uthuthukise ibhizinisi lakho.

Okwesithathu, cabanga ukusebenzisa a imodeli yomthwalo we-boutique yakho. Lokhu kusho ukuthi ngeke ube nesibopho sokuthenga nokugcina noma yikuphi ukusungula; esikhundleni salokho, uzosebenzisana nabathengisi bendawo ukuze unikeze ngemikhiqizo ethunyelwayo.

Okwesine, bheka izindlela zokudala zokumaketha isitolo sakho sezitolo. Ziningi zamahhala noma ezinezindleko eziphansi amasu marketing ungasebenzisa, njengenkundla yezokuxhumana, ukukhangisa kwamagama, kanye nezinkomba ze-inthanethi.

Manje njengoba unembalwa imibono yokuthi ungaqala kanjani Ibhizinisi lakho le-Boutique kusabelomali sango-2024, ake sibheke eminye imikhiqizo namasevisi ongawanikeza amakhasimende akho.

Imikhiqizo namasevisi ahlinzekwa yi-Boutique Businesses

Amabhizinisi ezitolo ngokuvamile aziwa ngezingubo zawo ezihlukile, izesekeli, nezinto zokuhlobisa ikhaya. Nokho, kukhona eminye imikhiqizo namasevisi ongawanikeza amakhasimende akho.

Nazi izibonelo ezimbalwa:

a). Umakoti

b). Izingubo zangaphansi

c). Izingubo zokubeletha

d). Izingubo zabesifazane.

Eminye imikhiqizo ongayithengisa esitolo sakho se-inthanethi se-boutique.

f). Izingubo zomndeni.

g). Izingubo zezingane.

h). Izingubo ezikhethekile.

i). Izikibha eziphrintiwe ngokwezifiso

j). Izicathulo zabesifazane.

k). Izicathulo Zamadoda… uyazisho.

Ungaliqala Kanjani Ibhizinisi Le-Boutique Eliphumelelayo Ku-inthanethi.

Manje njengoba usuyazi ukuthi imiphi imikhiqizo namasevisi ongawanikeza amakhasimende akho, ake sibheke ukuthi ungayiqala kanjani isitolo sezimpahla ezibizayo. ibhizinisi online.

Khumbula, ukuthengisa nge-inthanethi kungenye yezindlela ezilula zokuqala ibhizinisi le-boutique ngesabelomali ngo-2024.

1). Bhala Uhlelo Lwebhizinisi Lwebhizinisi Lakho Lesitolo.

Isinyathelo sokuqala sokuqala noma yiliphi ibhizinisi, ku-inthanethi noma ungaxhunyiwe ku-inthanethi, ukwakha uhlelo lwebhizinisi. Lo mbhalo uzochaza imigomo yebhizinisi lakho, amasu, kanye nesabelomali.

Uma ungaqiniseki ukuthi ungaqala kuphi, kunezinsiza eziningi zamahhala nezifanekiso ezitholakala ku-inthanethi kuhlanganisa Amapulani. ama-cuttles, umngane wakho... uyisho.

Uma usudale uhlelo lwakho lwebhizinisi, sekuyisikhathi sokuqala ukusebenza kuwebhusayithi yesitolo sakho sezitolo.

2). Khetha i-Online Platform yebhizinisi lakho le-Boutique.

Uma ungeyena umklami wewebhu, ungakhathazeki! Kukhona abakhi bewebhusayithi abambalwa okusebenziseka kalula, ukuhudula nokuwisa abatholakalayo abazokuvumela ukuthi udale iwebhusayithi ebukeka njengochwepheshe ngokushesha.

Ezinye izinketho ezidumile zifaka i-WordPress, Etsy, Thenga, futhi Wix.

Uma usudale iwebhusayithi yakho, sekuyisikhathi sokuqala ukuyigcwalisa ngokuqukethwe.

Lokhu kubandakanya izincazelo zomkhiqizo, izithombe, ulwazi lwentengo, nokuningi.

Qiniseka ukuthi ulungiselela isayithi lakho ngezinjini zokusesha ukuze amakhasimende angaba khona akwazi ukukuthola kalula ku-inthanethi.

Ungase futhi uthande ukucabangela ukusebenzisa izindlela zokukhangisa ezikhokhelwayo ezifana ne-Google I-AdWords noma Izikhangiso ze-Facebook ukushayela ithrafikhi kusayithi lakho.

3). Khetha Igama Lomkhiqizo Lebhizinisi Lakho.

Isinyathelo esilandelayo ukukhetha igama le-boutique yakho.

Manje, lokhu kungaba umsebenzi onzima, kodwa kubalulekile ukukhetha igama elimele ibhizinisi lakho futhi okulula ukulikhumbula.

Ungase futhi uthande ukucabanga ukusebenzisa a igama lesizinda kanye nekheli lewebhusayithi elifaka igama lomkhiqizo wakho.

Isibonelo, uma ungumnikazi wesitolo esibizwa ngokuthi “The Glamorous Life,” igama lesizinda sakho kungaba “theglamorouslife.com.”

Uma usukhethe igama lesitolo sakho sezimpahla ezibizayo, sekuyisikhathi sokudala isitayela somuntu siqu esiyingqayizivele eduze kwayo.

Ungathanda ukuthi abantu balubone kanjani uhlobo lwakho?

4). Dala Ibhrendi Amakhasimende Akho Azokujabulela Ukuzihlanganisa Nalo.

Ingabe ufuna kube nomuzwa odabukisayo? Ingabe ufuna amaklayenti abone imikhiqizo yakho njengenethezeka futhi esezingeni eliphezulu?

Noma ngabe yini oyinqumayo, qiniseka ukuthi umkhiqizo wakho uyahambisana kuwo wonke amapulatifomu, kusukela kuwebhusayithi yakho kuya kuma-akhawunti wakho wezokuxhumana.

Uma abantu bebona noma bezwa igama lomkhiqizo wakho, ufuna ukuthi bacabange ngokuzenzakalela ngesitolo sakho sezitolo kanye nemikhiqizo namasevisi owanikezayo.

5). Yakha Ibhrendi Yakho.

Njengoba uqhubeka ngokufaka amafutha kuzo zonke ezinye izingxenye zebhizinisi lakho le-boutique eku-inthanethi, ungakhohlwa ukugxila kumkhiqizo wakho.

Lokhu kuhlanganisa ukuklama ilogo, ukwenza izinto zokumaketha (njengezincwajana namaflaya), kanye ukuthuthukisa isu lezokuxhumana.

Qiniseka ukuthi zonke izici zakho zokubeka uphawu ziyahambisana futhi zibukeka njengochwepheshe. Lokhu kuzosiza amakhasimende akukhumbule nokuthi umeleni.

Ingabe udale uhlobo oluthi, “Hey, siyisitolo sezimpahla zikanokusho nesisezingeni eliphezulu esinyathelweni sesi-4?”

Manje, leli iphuzu lokuphila leli phupho. Yenza kube ngokoqobo ngayo yonke indlela ongayenza. Dala izingxoxo ezizungeze umkhiqizo wakho bese uzama ukuwenza asebenze 360.

6). Yenza Imikhiqizo Yakho Igqame.

Enye yezindlela ezinhle kakhulu zokuhlukanisa isitolo sakho sezimpahla ezibizayo ihluke emqhudelwaneni iwukunikeza ngemikhiqizo eyingqayizivele nekhethekile.

Uma ungakutholi okufunayo ku-inthanethi, cabanga ukuzakhela wena. Lokhu kungase kuhlanganise ukudizayina owakho ulayini wezingubo, izinsiza, noma izinto zokuhlobisa ikhaya.

Khumbula, njengomnikazi webhizinisi le-boutique eku-inthanethi, unenzuzo yokukwazi ukuhlinzeka ngemikhiqizo eyahlukene kunezitolo ezivamile zezitini nodaka.

Qiniseka ukuthi usebenzisa lokhu ngokunenzuzo ngokubonisa imikhiqizo yakho ngokugqamile kuwebhusayithi yakho nama-akhawunti enkundla yezokuxhumana.

Uma ungenza abantu bazizwe sengathi bathenga okuthile okukhethekile noma okuhlukile, maningi amathuba okuba bathenge kuwe.

7). Khetha Umhlinzeki Wemikhiqizo Yakho.

Manje njengoba usufundile kakade ukuthi ibhizinisi lesitolo liyini, khetha imikhiqizo ozoyithengisa, qhamuka nohlobo lwebhizinisi lakho, futhi ulenze lonke libukeke lilihle, yisikhathi sokufunda ukuthi ungathola kanjani umphakeli wemikhiqizo yakho.

Kunezici ezimbalwa ezibalulekile okufanele uzicabangele lapho ukhetha umphakeli. Zama ukubheka izindleko, ikhwalithi, nesikhathi sokuhola.

Uzophinda ufune ukwenza isiqiniseko sokuthi umphakeli wakho uthembekile futhi unerekhodi elihle lokulandela umkhondo.

Enye indlela yokuthola imikhiqizo ku-inthanethi ukuzenzela wena, ukuqasha abantu bendawo ukuthi bakusize ngokukhiqiza, noma ukusebenza nezingcweti zendawo - abadwebi, izimpahla zasendaweni, izitolo zakudala, nezakudala.

Ezinye zezindawo ezinhle kakhulu zokuthola imikhiqizo ongayithengisa kuwebhusayithi yakho zifaka: - Kampala, Uganda; eKamkunji, eNairobi; e-Eastleigh, eNairobi; Kazuri Beads, Nairobi… Uyisho.

Ungathola futhi imikhiqizo ye-boutique kwa-Etsy noma e-Alibaba.

8). Uzakwethu Nezinsizakalo Ze-Courier Zokuthumela Ngokulula (Ukulethwa).

Njengoba leli bhizinisi lizokwenziwa ku-inthanethi, uzodinga ukuthola indlela yokuyisa imikhiqizo yakho kumakhasimende akho.

Okukodwa kwe izindlela ezilula ukwenza lokhu ngokubambisana nesevisi ye-courier.

Kukhona izinsiza eziningi ezahlukene zeposi ezitholakalayo eKenya (ukunakekela ukulethwa endaweni yangakini nangale kwalokho), ngakho qiniseka ukuthi wenza ucwaningo lwakho bese ukhetha eyodwa ezokwazi ukuhlangabezana nezidingo zakho.

Uzofuna ukucabangela izinto ezifana nesikhathi sokulethwa, izindleko, kanye nenani lama-oda isevisi engakwazi ukuwaphatha ngesikhathi esisodwa.

Uma ukhetha isevisi ye-courier, qiniseka ukuthi ubuza mayelana nenqubomgomo yabo yokubuyisela uma kwenzeka noma yimiphi imikhiqizo yakho ilimele noma ilahleke ngesikhathi sokuthutha.

Manje usufundile ukuthi ungaqala kanjani Ibhizinisi le-Boutique ngesabelomali ngo-2023! Siyakuhalalisela futhi konke okuhle

9). Sebenzisa i-TikTok ngokuthengisa okusha nokuphindayo.

Njengebhizinisi le-boutique eku-inthanethi, kubalulekile ukusebenzisa ithuba lawo wonke amashaneli atholakalayo wokumaketha imikhiqizo yakho.

Esinye isiteshi esinjalo yi-TikTok.

Lolu hlelo lokusebenza lwenkundla yezokuxhumana lulungele ukukhangisa imikhiqizo yakho ngoba likuvumela ukuthi wabelane ngamavidiyo amafushane nabalandeli bakho.

Ungasebenzisa lawa mavidiyo ukuze ubonise ngemikhiqizo yakho, uchaze izinzuzo zayo, futhi udale namavidiyo "wokuzama".

I-TikTok iyindlela enhle yokuxhumana nezithameli ozihlosile futhi ushayele ithrafikhi kuwebhusayithi yakho.

Qiniseka ukuthi usebenzisa okuqukethwe okuhlakaniphile nokudonsa amehlo okuzodonsa ukunaka kwabantu.

Lapho udala amavidiyo e-TikTok, qiniseka ukuthi ukhumbula lokhu okulandelayo: - Qiniseka ukuthi amavidiyo akho anobuciko futhi ahlukile. – Zigcine zifushane futhi ziqonde ngqo. - Sebenzisa ama-hashtag ukuze ufinyelele izethameli eziningi.

10). Sebenza Nabagqugquzeli Bezokuxhumana.

Enye indlela enhle yokuthengisa imikhiqizo yakho ukusebenzisana nabagqugquzeli bezokuxhumana.

Umgqugquzeli ngumuntu onabalandeli abaningi ezinkundleni zokuxhumana futhi angathonya abalandeli bakhe ukuthi benze izenzo ezithile, njengokuthenga umkhiqizo.

Lapho ukhetha umgqugquzeli ozosebenza naye, qiniseka ukuthi ucabangela ukulandela kwabo, izinga lokuzibandakanya, kanye nezibalo zabantu.

Uzophinda ufune ukwenza isiqiniseko sokuthi i-influencer iwufanela kahle umkhiqizo wakho nemikhiqizo.

Kunezinkundla eziningi ezahlukene ongazisebenzisa ukuthola abagqugquzeli benkundla yezokuxhumana, njengeFamebit, Instagram, kanye ne-Snapinfluencers.

Uma usuyitholile, qiniseka ukuthi ubathumelela umlayezo futhi uzethule.

Udinga Malini Ukuze Uqale Ibhizinisi Le-Boutique Online eKenya?

Uma ukufundile lokhu okuthunyelwe kuze kube manje futhi usenomuzwa wokuthi ukuqala ibhizinisi le-boutique kuwufanele u-2024, kufanele manje uzibuze, kufanele ube malini ukuze uqale ibhizinisi eliphumelelayo le-boutique online?

Nokho, uzodinga ukuba nezinto ezimbalwa engqondweni lapho uqala ibhizinisi le-boutique eliku-inthanethi.

Lokhu kubandakanya: - Igama lesizinda lewebhusayithi yakho. Ungakwazi thola lokhu Mahhala uma uthenga ukusingathwa kwakho ku BlueHost.

Ukusingatha iwebhusayithi yakho. Yilapho amafayela ewebhusayithi yakho azogcinwa khona futhi uma uyithenga namuhla, uzocaca ngomunye unyaka. I-Bluehost ibamba amasevisi aqala ku-$2.65 ngenyanga.

A ikhamera yekhwalithi enhle. Lokhu akudingekile, kodwa kuzokusiza ukuthi uthathe izithombe ezinhle zemikhiqizo yakho ukuze uzithumele kuwebhusayithi yakho kanye namakhasi ezinkundla zokuxhumana.

Ibhrendi enhle nedizayini yewebhusayithi yakho. Ungakwenza lokhu ngokushibhile ngokusebenzisa izinsiza ze-Fiverr noma ze-UpWork. Kuzobiza okuthile phakathi kuka-$5 no-$300 kuye ngenani lamakhasi owafunayo nezindlela zokukhokha ozidingayo zihlanganiswe.

Okokugcina, uzodinga ukugcina isitolo sakho. Ungaqala nganoma yini ukusuka emakhulwini ambalwa kuya ezinkulungwaneni zamaRandi. Konke kuncike ephaketheni lakho kanye nesifiso sakho.

Uma usunalezi zidingo eziyisisekelo, ungaqala ukukhangisa imikhiqizo yakho.

Isiphetho

Ukuqala ibhizinisi le-boutique ku-inthanethi kuyindlela enhle yokuthola imali ekhaya. Futhi kuyindlela enhle yokuqala embonini ye-e-commerce ngaphandle kokutshala imali enkulu.

Ingabe unayo i-Ksh. 30,000 kuphela futhi ungathanda ukuqala isitolo se-inthanethi? Kungani ungaqali ngalokho futhi ubone ukuthi uhambo likuyisa kuphi?

Umakwe Nge: Imibono Yebhizinisi le-Boutique • Ibhizinisi ngesabelomali • Usomabhizinisi • Ungaqala kanjani ibhizinisi • Imibono Yebhizinisi Eliku-inthanethi