Ungaliqala Kanjani Ibhizinisi Lezingubo Nezokudayisa

Ukuqala ibhizinisi lezimpahla zokugqoka nezokudayisa kungaba yindlela enhle yokwenza imali, kodwa kubalulekile ukwenza ucwaningo lwakho kuqala. Kunezinto ezimbalwa okudingeka uzicabangele ngaphambi kokuqala isitolo sakho.

Kulokhu okuthunyelwe kwebhulogi, sizoxoxa ngezisekelo zokuqala ibhizinisi lezimpahla zokugqoka nezokudayisa, kusukela ekukhetheni indawo ukuya ekubekeni amashalofu akho.

Sizophinde sikhulume ngezinye zezinselelo ongase ubhekane nazo endleleni, nokuthi ungazinqoba kanjani. Ngakho-ke uma ucabanga ukuqala isitolo sakho sezingubo, qhubeka ufunda!

Liyini Ibhizinisi Lezingubo Nezokudayisa?

Ibhizinisi lezimpahla zokugqoka nezokudayisa yisitolo esidayisa izingubo nokunye okuthengiswayo emphakathini.

Izitolo zezingubo zingaba amabhizinisi azimele, noma zingatholakala ngaphakathi kwendawo enkulu yokudayisa.

Futhi iyiphi i-retail complex oyibuzayo?

Lezi izimakethe zezitolo.

Izakhiwo zokuthengisa ngokuvamile zithengisa izinhlobo ezahlukene zemikhiqizo, okuhlanganisa izingubo, izinto zikagesi, impahla yasekhaya, nokunye.

Ukuze uqale isitolo esiyimpumelelo ngo-2024, uzodinga ukulandela noma okungenani ulandele lezi zinyathelo.

1). Khetha i-niche yesitolo sakho sezingubo.

Nakuba isitolo sezingubo nesezitolo singathengisa izingubo zomndeni, izingubo zezingane, izingubo zangaphansi, izingubo ezikhethekile, kanye/noma izingubo zemidlalo kokubili ngaphansi kophahla olulodwa, kufanele ukhethe indawo futhi ugxile ekuthengiseni uhlobo olulodwa lwezingubo.

Manje, lokhu kungase kungabalulekile uma umbono wakho uwukuthengisa yonke into kodwa uma ufuna ukwakha umkhiqizo ogxile ezimpahleni ezithile, xubha umcabango wokweqa lesi sinyathelo.

Namanje awunawo umqondo wokuthi yini ongayithengisa?

Ungase uthande ukucabanga ukuvula isitolo sezingubo zabesifazane, noma isitolo esidayisa amasudi amadoda.

Kungakhathaliseki ukuthi yini onquma ukuyithengisa, qiniseka ukuthi ukhetha i-niche oyithandayo.

Futhi kungani intshisekelo ibalulekile ubuza?

I-Passion ibalulekile ngoba iyona ezoqhuba ibhizinisi lakho.

Uma ungenalo uthando lwalokho okuthengisayo, kuzobonakala esitolo sakho, futhi amakhasimende azokwamukela lokho.

2). Khetha Imodeli Yebhizinisi Lezingubo.

Ngaphandle kokukhipha isitolo sokudayisa etafuleni, zama ukucabanga ngemodeli yezingubo ezingase zisebenzele amaklayenti akho aku-inthanethi nangaxhunyiwe ku-inthanethi.

Ungathanda ukuqala ibhizinisi lokuphrinta elidingeka kakhulu lezingubo zakho? Ukuqala iwebhusayithi yebhizinisi kuleli cala ngeke kugwemeke.

Ingabe uyafuna ukuqala ibhizinisi lezimpahla zokugqoka nezokudayisa ngaphandle kwesidingo sokugcina i-inventory? Khona-ke kungani ungaqali ukuyeka ukuthunyelwa?

Uma kungenjalo, setha imboni uma ibhizinisi lakho lezimpahla zokugqoka liwukukhiqiza.

Ukukhetha kungokwakho!

3). Bhala Uhlelo Lwebhizinisi Lempahla Yakho Nebhizinisi Lokudayisa.

Ngemuva kokuthi ukhethe i-niche yakho nemodeli yebhizinisi, sekuyisikhathi sokuqala ukubhala ibhizinisi lakho plan.

Lokhu kungase kubonakale kuwumsebenzi onzima, kodwa ngiyathembisa ukuthi akunzima njengoba kuzwakala.

Uhlelo lwebhizinisi luwumbhalo nje ochaza izinhloso zebhizinisi lakho, amasu, nokuthi uhlela kanjani ukuzifeza.

Kubalulekile ukuthi ube nohlelo lwebhizinisi ngoba luzokusiza ukuthi uhlale usendleleni nokwenza isiqiniseko sokuthi uthuthukela ezinhlosweni zakho.

Uma ungaqiniseki ukuthi ungaqala kuphi, kunendathane yezifanekiso ku-inthanethi ezingakusiza ukuthi uqalise.

Uma uhlelo lwakho lwebhizinisi seluqediwe, ungavele ulufake ekhabetheni.

Yibuyekeze njalo futhi wenze izinguquko njengoba kudingeka.

Isinyathelo esilandelayo ukunakekela amadokhumenti omthetho ebhizinisi lakho.

4). Bhalisa Ibhizinisi Lakho Lesitolo Sezingubo eKenya.

Ngaphambi kokuthi uqale ukudayisela umphakathi izingubo, uzodinga ukubhalisa ibhizinisi lakho.

Le nqubo ingahluka kuye ngokuthi ukuliphi izwe, ngakho-ke ngincoma ukuthi uxhumane nehhovisi likahulumeni wendawo yakho ukuze uthole ulwazi olwengeziwe. Noma ukusebenza nabameli kanye nabeluleki bokuphatha ibhizinisi ukuze uthole unyawo lwakho olungcono kakhulu.

Ezinye zezinto ozozidinga ukuze ubhalise ibhizinisi lakho zihlanganisa igama lebhizinisi, i-EIN (Inombolo Yokukhomba Umqashi), kanye nelayisensi yebhizinisi.

Uma usunazo zonke lezi zinto, uzokwazi ukuqala ukusebenza ibhizinisi lakho lezingubo nezokudayisa!

Ezinye izinto okufanele uzenze ukwenza ibhizinisi lakho lezimpahla zokugqoka nezokudayisa libe yimpumelelo.

Manje njengoba sesifunde izisekelo zokuthi ungaliqala kanjani ibhizinisi lezimpahla zokugqoka nezokudayisa, sekuyisikhathi sokuthi uqalise ukwenza iphupho lakho libe ngokoqobo.

Uma ulandela lezi zinyathelo, uzobe usendleleni yokuqala ibhizinisi eliphumelelayo lezingubo nezitolo ngo-2024!

Kodwa kunezinye izinto ezimbalwa ongazenza ukuze uqiniseke ukuthi ibhizinisi lakho liyimpumelelo.

a). Thuthukisa Ulayini Wakho Wezingubo.

Ngabe sengishilo ukuthi inhloso enkulu yeningi le-GenZ amabhizinisi awokwenza inzuzo?

Hhayi-ke, ungenza inzuzo eyanele uma ume esinyathelweni sesi-4 futhi uvule iminyango yakho yebhizinisi. Kodwa ungenza inzuzo eyengeziwe uma udlula kulezi ezinye izinyathelo kuze kube sekugcineni.

Ungavele uthengise imikhiqizo yabanye abantu kukho konke ukuphila kwebhizinisi lakho lezingubo. Qala ukucabanga ukuthi ungawakha kanjani umugqa wakho wezingubo.

Izingubo zakho zokugqoka zizoba wuphawu lomkhiqizo wakho nokuthi umayelana nani. Kuyindlela enhle yokuzihlukanisa kwamanye amabhizinisi ku-niche yakho nokulawula uchungechunge lwenani.

b). Hlela Ukukhiqiza Izingubo Zakho Nokuhlelwa Kwempahla.

Uma uzokhiqiza izingubo zakho, kubalulekile ukuhlela inqubo yakho yokukhiqiza kanye nempahla.

Udinga ukunquma ukuthi uzozakhela kuphi izingubo zakho, uzozenza kanjani, nokuthi uzozithola kanjani kumakhasimende akho.

Ziningi izingxenye ezihambayo uma kuziwa ekukhiqizeni nasekuphatheni izinto, ngakho-ke kubalulekile ukuba nohlelo olukhona.

c). Maketha Ibhizinisi Lakho Lezimpahla Nezokudayisa.

Noma ngabe izingubo zakho zinhle kangakanani, uma ungazimakethe ngeke zidayise.

Udinga ukudala ifayela le- marketing isu lokho kuzofinyelela izethameli zakho ozihlosile futhi ubenze babe nesithakazelo emikhiqizweni yakho.

Kuneziteshi eziningi ezahlukene zokumaketha ongazisebenzisa, ngakho thola lezo ezisebenza kangcono ebhizinisini lakho. Nalezo ezingaphakathi kwesiteshi sakho.

Ezinye ze izindlela ezilula ukumaketha ibhizinisi lakho lezimpahla zokugqoka nezokudayisa mahhala noma ngomholo omncane kuhlanganisa:

i). Social Media Marketing.

Yilapho udala khona ama-akhawunti enkundla yezokuxhumana ebhizinisi lakho futhi uthumele okuqukethwe okuzothakazelisa izithameli zakho eziqondiwe. Ungasebenzisa futhi izikhangiso zenkundla yezokuxhumana ukuze ufinyelele izethameli eziningi.

ii). Ukuthengisa Okuqukethwe.

Yilapho udala khona okuqukethwe okufana nokuthunyelwe kwebhulogi, amavidiyo, noma i-infographics mayelana nemikhiqizo noma imboni yakho. Lokhu okuqukethwe kungakusiza ukuheha ithrafikhi kuwebhusayithi yakho futhi kwandise ukuqwashisa ngomkhiqizo.

iii). I-imeyili Marketing.

Isho ukuthumela izithameli zakho ama-imeyili mayelana nemikhiqizo namasevisi akho. Ungasebenzisa ukumaketha nge-imeyili ukuze ukhuphule ukuthengisa, wakhe ubudlelwano namakhasimende, futhi udale ukwethembeka phakathi kwamakhasimende.

d). Bheka Ukutshalwa Kwezimali Nobambiswano.

Uma ufuna ukukhulisa ibhizinisi lakho lezimpahla zokugqoka nezokudayisa, udinga ukubheka ukutshalwa kwezimali kanye nokusebenzisana.

Ukutshalwa kwezimali kungafika ngendlela ebolekiwe, ukuxhasa ngezimali ukulingana, noma izibonelelo. Ubudlelwano bungaba namanye amabhizinisi, abahlinzeki, noma abakhiqizi.

Kokubili ukutshalwa kwezimali kanye nokusebenzisana kungakusiza ukuthi uthole izinsiza ozidingayo ukuze ukhulise ibhizinisi lakho.

Kungani Uqala Ibhizinisi Lezingubo Nezokudayisa ngo-2024?

Manje njengoba sesihlole ukuthi ungaliqala kanjani ibhizinisi lezimpahla zokugqoka nezokudayisa, ake sikhulume ngokuthi kungani kufanele uliqale ngo-2024.

Kunezizathu ezimbalwa zokuthi kungani ukuqala ibhizinisi lezimpahla zokugqoka nezokudayisa kuwumqondo omuhle:

Imboni iyakhula. Imakethe yezimpahla zomhlaba kulindeleke ukuthi ifinyelele ku-$ USD trillion ngo-2025. Ngakho-ke, manje isikhathi esihle sokungena esenzweni.

Maningi amathuba. Njengoba imboni ikhula, maningi amathuba okuthi amabhizinisi aphumelele. Qala eyakho namuhla ukuze usebenzise amathuba.

Ungaba umphathi wakho. Enye yezinto ezinhle kakhulu ngokuqala ibhizinisi lakho ukuthi nguwe olawulayo. Uthola ukunquma ukuthi yimiphi imikhiqizo oyithengisayo, ukuthi uyithengisa kanjani, nokuthi uyithengisela bani.

Ungayikhetha kanjani indawo yebhizinisi lakho lezimpahla zokugqoka nezokudayisa.

Uma kwenzeka unquma ukwenza ibhizinisi lakho ungaxhunyiwe ku-inthanethi, uzodinga ukukhetha indawo yebhizinisi lakho.

Ungajahi kodwa. Hhayi ngokushesha. Nazi izinto ezimbalwa okufanele uzicabangele ukuze uthole okungcono kakhulu endaweni yebhizinisi lakho.

• Ukuhamba ngezinyawo.

Ufuna indawo enethrafikhi yezinyawo eziphezulu ukuze ukwazi ukudalula ibhizinisi lakho kubantu abaningi ngangokunokwenzeka.

• Ukuncintisana.

Awufuni ukukhetha indawo lapho sekuvele kunenqwaba yamabhizinisi ezimpahla zokugqoka nezokudayisa. Lokhu kuzokwenza kube nzima ukuthi uphumelele. Ngakolunye uhlangothi, kungase kube ukuphela kwesizathu sokuthi uphumelele. Hlakanipha.

• Izindleko zokuqasha nendawo.

Qiniseka ukuthi izindleko zokuqasha nendawo zinengqondo. Awufuni ukukhokha imali eningi ngendawo engakhiqizi noma yikuphi ukuthengisa.

Ungaliqala kanjani ibhizinisi lezingubo ngemodeli ye-dropshipping.

I-Dropshipping a imodeli yebhizinisi othengisa ngayo imikhiqizo ngaphandle kokuthi uphathe noma yikuphi ukusungula.

Uma ikhasimende li-oda umkhiqizo esitolo sakho, uvele uthinte umphakeli bese uthumela umkhiqizo ngqo ekhasimendeni.

Lena indlela enhle yokuqala ibhizinisi lezimpahla zokugqoka ngoba alidingi ukutshalwa kwezimali kusengaphambili.

Okudingayo ikhompuyutha noxhumo lwe-inthanethi futhi usulungele ukuhamba.

Nansi indlela yokusebenzisa i-dropshipping ukuze uqale isitolo sezingubo nesezitolo isinyathelo ngesinyathelo.

1). Bhala Uhlelo Lwebhizinisi Lwebhizinisi Lakho Lokwehlisa.

Lokhu kubalulekile kunoma yiliphi ibhizinisi, kodwa kubaluleke kakhulu uma uqala ibhizinisi elehlayo.

Uhlelo lwakho lwebhizinisi kufanele lufake phakathi ulwazi mayelana nemikhiqizo ozoyithengisa, ukuthi uzomaketha kanjani isitolo sakho, kanye nokuqagela kwakho kwezezimali.

Ungasebenzisa lo mhlahlandlela ukukusiza ukuthi ubhale a uhlelo lwebhizinisi ngebhizinisi lakho le-dropshipping.

2). Khetha Ipulatifomu eku-inthanethi Yebhizinisi Lakho Lokulahla Izimpahla Nezokuthengisa.

Kunamapulatifomu amaningi e-eCommerce laphaya, kepha akuwona wonke alungele amabhizinisi alahlayo.

Thenga iyinkundla edume kakhulu yamabhizinisi adonsela phansi futhi yilokho esincoma ukuthi ukusebenzise. Kulula ukuyisetha, inezici eziningi, futhi ihlanganisa nabahlinzeki abaningi.

Futhi, inesivivinyo samahhala sezinsuku eziyi-14 ukuze ukwazi ukusizama ngaphambi kokuthi uzinikele kunoma yini.

Amanye amapulatifomu amahle amabhizinisi adonsela phansi afaka iWooCommerce, BigCommerce, neMagento.

Ungafunda kabanzi mayelana nezinkundla ezahlukene ze-eCommerce lapha.

3). Dala Ibhrendi Yezingubo Zakho Nebhizinisi Lokudayisa.

Ibhrendi yakho yiyona ekwenza uhluke kulabo oqhudelana nabo. Yilokho okwenza uhluke.

Cabanga ngohlobo lwesithombe ofuna ukusiveza bese udala igama, ilogo, newebhusayithi ebonisa leso sithombe.

Uma udinga usizo oluthile ukwakha uphawu, hlola lokhu ziqondise.

4). Khetha Umhlinzeki Wokudonsa Ngebhizinisi Lakho Lezingubo.

Esinye sezinqumo ezibaluleke kakhulu ozozenza lapho uqala i-dropshipping ibhizinisi likhetha umphakeli.

Umhlinzeki wakho uzokunikeza imikhiqizo ozobe uyithengisa, ngakho-ke kubalulekile ukukhetha onokwethenjelwa futhi onemikhiqizo yekhwalithi enhle.

Futhi, cabangela amanani abawakhokhisayo kanye nezikhathi zokuthumela.

Ungafunda kabanzi mayelana nokukhetha umphakeli we-dropshipping lapha.

Uma usukhethe umhlinzeki, uzodinga ukudala i-akhawunti naye futhi wengeze imininingwane yomkhiqizo wakho.

5). Qinisa Ibhrendi Yakho.

Manje njengoba usunomkhiqizo, yisikhathi sokuqala ukuwuphromotha.

Kunezindlela ezithile ongakwenza ngazo lokhu, kodwa ezinye ezisebenza kahle kakhulu zihlanganisa ukumaketha kokuqukethwe, ukumaketha kwezokuxhumana, kanye nokumaketha nge-imeyili.

Ukuze uthole ulwazi olwengeziwe mayelana nendlela yokukhangisa umkhiqizo wakho, bheka lokhu ziqondise.

Izinselelo Ezibhekene Nezembatho Namabhizinisi Okuthengisa.

Izinselelo ezinkulu ezibhekene nezimpahla zokugqoka kanye nokudayisa amabhizinisi ngo-2023 angukwanda kwe-inthanethi ukuthengisa, kanye nokukhuphuka kwemfashini esheshayo, phakathi kwezinye izici.

• Ukuthengisa ku-inthanethi.

Ukuthengiswa kwe-inthanethi bekulokhu kukhula ngesivinini esikhulu eminyakeni embalwa edlule futhi lokhu kulindeleke ukuthi kuqhubeke ngo-2024.

Lokhu kusho ukuthi uzodinga ukuba khona okuqinile ku-inthanethi uma ufuna ukuphumelela ebhizinisini lezimpahla zokugqoka nezokudayisa.

Kungakhathaliseki ukuthi ufuna ukwenzani ibhizinisi online noma ungaxhunyiwe ku-inthanethi, uzodinga ukuba khona ku-inthanethi. Uma ungakwazi ukwenza i-Twitter, Zama i-TikTok, uma i-TikTok ingasebenzi zama i-YouTube. Noma ukhokhele izikhangiso ngokuphelele. Noma zama kokubili.

• Imfashini Esheshayo.

Imfashini esheshayo igama elisetshenziswa ukuchaza izingubo eziklanyelwe ukugqokwa isikhashana bese zilahlwa.

Lolu hlobo lwemfashini luya ngokuya luthandwa, njengoba abantu beqhubeka befuna izingubo ezithengekayo, ezithandwayo.

Ngenxa yalokho, abathengisi bezingubo zendabuko balwela ukuncintisana nezintengo zemikhiqizo yemfashini esheshayo. Cabangela lesi sici lapho uqala isitolo semfashini nezimpahla zokugqoka ngoba sizoba nomthelela ebhizinisini lakho noma kunjalo.

Okuthrendayo Kwezemfashini Nebhizinisi Lokudayisa.

Ibhizinisi lemfashini nelokuthengisa lihlala lishintsha, ngakho-ke uma usahlela ukuqala leli bhizinisi ngo-2024, khumbula futhi ukuthi uzodinga ukuhlala unolwazi lwakamuva ngamathrendi akamuva.

Eminye yemikhuba yamanje embonini ifaka imfashini esimeme, ukumaketha kwe-TikTok, imfashini yakudala, nezingubo ze-unisex.

Uma ufuna isitolo sakho siphumelele, uzodinga ukuthi ufake okungenani eyodwa yalezi zindlela ebhizinisini lakho ube usalokhu unomqondo ovulekile wamathrendi wesikhathi esizayo.

Isiphetho.

Amabhizinisi ezingubo nezitolo asathuthuka ngo-2024, naphezu kwezinselelo abhekene nazo.

Uma ucabanga ukuqala ibhizinisi lezimpahla zokugqoka noma lokudayisa, qiniseka ukuthi ucabangela lezi zinselele futhi uhlele ngokufanele. Futhi inhlanhla!

Umakwe Nge: Ibhizinisi lezimpahla nezitolo • Ibhizinisi lezingubo • Usomabhizinisi • Qala ibhizinisi • Qala ibhizinisi ungaxhunyiwe ku-inthanethi • Qala ibhizinisi ku-inthanethi