Ungaliqala Kanjani Ibhizinisi Lokubhala Ngokuzimele eKenya ngo-2024

Ukubhala ngokuzimela kungaba yindlela enhle yokwenza imali usekhaya. Awudingi imali noma ulwazi ukuze uqale, futhi maningi amathuba okuba ababhali abazimele. Kulokhu okuthunyelwe kwebhulogi, sizoxoxa ngamathiphu athile okuqala ibhizinisi lakho lokubhala uzimele. Futhi sizohlinzeka ngohlu lwezinsiza ezingakusiza ukuthi uqalise. Ngakho, noma ngabe ufuna a i-hustle eseceleni noma ufuna ukuqala ibhizinisi lokubhala elizimele, lawa macebiso azokusiza ukuthi uqalise!

Ibhizinisi lokubhala elizimele, liyini?

Ukubhala ngokukhululekile kuyinqubo yokuzisebenzela wena, usekhaya, uzisebenzela. Awukhawulelwe kunoma iyiphi inkambu eyodwa noma uhlobo lokubhala. Ngamanye amazwi, ungabhala nganoma yini futhi konke okufunayo!

Kungani kufanele uqale ibhizinisi lakho lokubhala ngokuzimela ngo-2024?

Kunezizathu eziningi zokuthi kungani ukubhala ngokuzimela ingase ikulingane kahle. Mhlawumbe ufuna indlela yokwenza imali eyengeziwe. Noma mhlawumbe ufuna ukuqala ibhizinisi lokubhala elizimele ngoba libonakala lijabulisa futhi lilula indlela yokwenza imali ekhaya!

Akunandaba ukuthi kungani ukubhala ozimele kungase kulunge kuwe, uqala leli bhizinisi ngoba lingelinye lamabhizinisi omhlaba elingadingi mali ukuze liqale futhi elinamandla okukwenzela imali yesikhathi esigcwele.

Futhi, ngabe sengishilo ukuthi awusho kudingeka ube nesipiliyoni ukuze uqalise ngokubhala ngokukhululeka?

Ungaliqala kanjani ibhizinisi lakho lokubhala ngokuzimela ngo-2024 ngaphandle kwemali noma ulwazi.

Uzodinga ukulandela lezi zinyathelo uma ufuna ukuqalisa njenge- umbhali ozimele ngaphandle kokuchitha noma iyiphi imali ku-inthanethi.

1). Thatha Izifundo Zamahhala Zokubhala Ku-inthanethi.

Kunezifundo eziningi zokubhala ezizimele eziku-inthanethi ezingakusiza ukuthi uqalise njengombhali ozisebenzelayo.

Lezi zifundo zenzelwe ukukufundisa yonke into kusukela ekutholeni umsebenzi ozimele imisebenzi yokubhala futhi ubhalele amaklayenti izindatshana.

Awunawo umuzwa?

Ungakhathazeki, lezi zifundo zizokufundisa yonke into mayelana nokuthola igigi yakho yokuqala yokubhala, ukuphatha iphrojekthi yakho yokuqala, izinsuku zokugcina zokuhlangana, ukuqoqa ubufakazi, kanye nokuba umlobi ochwepheshe ngesikhathi esifushane ngangokunokwenzeka.

Amanye amawebhusayithi amahle kakhulu ongawavakashela ukuze uthole izifundo zokubhala ezizimele afaka:

• I-Alison Freelance Writing Course.
• Isitifiketi Sokumaketha Okuqukethwe (Hubspot)
• Ukubhalela Iwebhu (Open2Study)
• I-Modern Marketing Workshop (Skillshare)
• Isu Lokumaketha Okuqukethwe (Coursera)

Kungathatha isikhathi ukufunda izici ezihlukene zokubhala ngokuzimele kodwa yima isibindi. Ngokuhamba kwesikhathi, uzovuna izinzuzo.

2). Khetha I-Niche Yokubhala Ngokuzimele.

Ukukhetha i-niche yokubhala ngokuzimela kubalulekile ukuze uphumelele ukubhala ngokuzimele. Ungabhala ngempela kunoma yisiphi isihloko, kodwa kunengqondo ukukhetha indawo eyodwa noma ezimbili ozogxila kuzo imizamo yakho.

Isibonelo, nginentshisekelo ekumaketheni kwedijithali nobuchwepheshe. Ngakho-ke, lezi yizindawo lapho ngigxilisa khona imizamo yami yokubhala ngizimele.

Kodwa-ke, uma ukhetha i-niche yokubhala ozimele enokuncintisana kakhulu, kungase kube nzima ukuthola umsebenzi wakho wokuqala wokubhala ozisebenzelayo.

Lokhu kusho ukuthi uzodinga ukucabangela okulandelayo lapho ukhetha ama-niches okubhala ozimele:

• Yiziphi izintshisekelo zakho kanye nezindawo zobuchwepheshe?
• Ingabe abantu bayalufuna ulwazi ngalesi sihloko? Bakhokha malini ngalolo lwazi?
• Yimiphi imisebenzi yokubhala ngokuzimela etholakala kule niche? Bangaki ababhali abazimele asebevele basebenza kulo mkhakha?

Uma usunama-niches ambalwa ongakhetha kuwo, sekuyisikhathi sokuwanciphisa. Kubalulekile ukuthi ungabi banzi kakhulu lapho ukhetha i-niche yakho yokubhalela ukuze ukwazi ukugxila emizamweni yakho yokumaketha.

Isibonelo, uma uthanda ukubhala ngokuzimela, ezempilo nokufaneleka, kanye nemfashini, kungenza umqondo owengeziwe ukugxila ekubhaleni uzimele ngempilo nokufaneleka noma ukubhala ngokuzimele kwemfashini esikhundleni sokuzibhalela ngazo zontathu izihloko.

Khumbula ukuthi inhloso yakho ukuthola umsebenzi wakho wokuqala wokubhala ozisebenzelayo, hhayi ukuncintisana nababhali abaphezulu abazimele emhlabeni.

Ukunciphisa i-niche yakho yokubhala ngokuzimela kuzokusiza ukuthi wenze lokho kanye.

Lapho ukhetha i-niche yokubhala ozisebenzelayo, qiniseka ukuthi futhi ukhumbula lezi ezinye izici:

• Uhlobo lokuqukethwe.

Uyafuna ukubhala izehlakalo, ama-blog posts, listicles, whitepapers… njll.?

Lokhu kuzokusiza futhi ukuthi ugxile emisebenzini yokubhala ozisebenzelayo ongathokozela ukuyenza hhayi amaphrojekthi okubhala ozimele lapho uzozabalaza khona.

• Hlobo luni lombhali ozimele engifuna ukuba yilo?

A umkopishi ozisebenzelayo, umbhali wokuqukethwe wewebhu ozisebenzelayo, umhleli ozisebenzelayo noma umfundi ohlola amaphutha, noma bobathathu?

Kubalulekile ukwazi lokhu ukuze ukwazi ukugxila emisebenzini yokubhala ozisebenzelayo ehambisana namakhono akho okubhala ozimele.

Isibonelo, uma u- umkopishi ozisebenzelayo, khona-ke kunengqondo ukufaka isicelo semisebenzi yokubhala ngokuzimele futhi hhayi ama-gigs wokuhlela noma wokuhlola amaphutha.

Uma usuyinciphise i-niche yakho yokubhala ozisebenzelayo, sekuyisikhathi sokudlulela esinyathelweni esilandelayo:

3). Ucwaningo lwemakethe lokubhala ngokuzimele.

Yenza okunye ucwaningo lwe-inthanethi lokuthi yimiphi imisebenzi yokubhala ezizimele ayatholakala ku-niche yakho, ukuthi bakhokha malini, kanye nomncintiswano ozobhekana nawo.

Lolu lwazi luzokusiza ukuthi unqume ukuthi le niche yokubhala ozisebenzelayo ifanele ukulandelwa noma cha.

Uma kunjalo, sekuyisikhathi sokuqala ukudala okuthunyelwe kwebhulogi efanele ukuze uhehe amakhasimende afanele ebhizinisini lakho.

4). Qala ibhulogi.

Ukuze uhehe ama-gigs wokubhala ozimele, udinga ukwaziwa njengombhali ozimele. Enye indlela yokwenza lokhu iwukubhuloga mayelana nokubhala ozisebenzelayo.

Lokhu kungakusiza ukuthi uzenze uchwepheshe kulo mkhakha futhi ubonise amakhasimende angaba khona ukuthi ayazi ukuthi ukhuluma ngani.

Futhi, okuthunyelwe kwebhulogi kunikeza okuqukethwe okuhle kwephothifoliyo yakho yokubhala ozisebenzelayo.

Kodwa sifuna ukuqala ibhizinisi lokubhala elizimele ngaphandle kwemali, akunjalo? Ngabe lokho kusebenza kanjani ngokubhuloga? Ingabe ibhulogi ayikhokhelwa?

Yebo, amabhulogi akhokhelwa (igama lesizinda nezinsizakalo zokubamba) kodwa kunezinye izinhlelo eziningi zokuphatha okuqukethwe (CMS) ezizokuvumela ukuthi uqale umsebenzi wakho wokubhuloga mahhala.

Nazi izinkundla ezi-5 eziphezulu lapho ungaqala khona ibhulogi yakho yokubhalela ukuze uhehe amakhasimende mahhala:

a). Maphakathi

I-Medium iyinkundla yokuxhumana nabantu kanye nethuluzi lokushicilela lababhali abazimele. Lapha, ungashicilela okuthunyelwe kwakho kwebhulogi ngokuzimele kalula. Akumele ukhokhe noma iyiphi imali nhlobo ngaphambi kokuthi uqale ku-Medium.

Kumahhala! Ingxenye engcono kakhulu ukuthi uma ukwazi ukuheha ukunakwa okwanele okuvela kubafundi, i-Medium izokukhokhela ngemizamo yakho.

b). Wix

I-Wix ingesinye sezinkundla zokubhala ezizimele ezaziwa kakhulu ezisetshenziswa ababhali abazimele emhlabeni wonke. Kulula kakhulu ukuyisebenzisa futhi inezici eziningi ezizokusiza ukuthi udale iphrofayili yombhali wakho mahhala.

Njengoba i-Wix imahhala, kukhona ukwehla kuyo. Uma udala iwebhusayithi nge-WIX uthola iwebhusayithi enesizinda se-WIX. Lokhu kungase kungabi namsebenzi kodwa okungenani uzothola iwebhusayithi MAHHALA.

c). I-Tumblr.

I-Tumblr ingosi ye-microblogging kanye nengosi yokuxhumana nabantu lapho ungakha khona ibhulogi yakho yokubhala mahhala. Kulula kakhulu ukuyisebenzisa futhi inezici eziningi ezahlukahlukene ezizokusiza ukuthi uqalise njengombhali ozisebenzelayo.

Kufana ne-Wix, i-Tumblr ikunikeza iwebhusayithi enegama layo lesizinda. Futhi, lokhu kungase kungabi uchwepheshe kodwa okungenani uzothola iwebhusayithi yokubhalela mahhala.

d). I-Blogger

I-Blogger ingenye inkundla yokubhala ozisebenzelayo lapho ongakha khona ibhulogi yakho yokubhala ozisebenzelayo. Kulula kakhulu ukuyisebenzisa futhi inezici eziningi ezizokusiza ukuthi uqalise njengombhali ozisebenzelayo.

Kufanele nje ubhalise, ukhethe isifanekiso esizifanela kangcono izidingo zakho, bese uqala ukubhuloga uhambe.

I-Blogger futhi ikunikeza iwebhusayithi enegama layo lesizinda.

e). WordPress

I-WordPress iyinkundla yokubhala ethandwa kakhulu emhlabeni.

Ungakha ibhulogi yakho yokubhala yokuzimela mahhala ku-WordPress kodwa uzodinga ukuthenga a i-akhawunti yokubamba iwebhu futhi igama lesizinda.

Manje, ungase ungafuni ukuzwa ngemali ikakhulukazi njengoba isihloko salokhu okuthunyelwe sithi, "Indlela yokuqalisa ibhizinisi lokubhala elizimele ngaphandle kwemali kanye Nokuhlangenwe nakho," kodwa uma ufuna iwebhusayithi yokubhala ezizimele evelele kakhulu phakathi kwesixuku, khona-ke kuzodingeka ukhokhele noma yikuphi;

a). Kokubili igama lokubamba nesizinda.

b). Ukusingathwa kuphela (thola igama lesizinda samahhala livuliwe Bluehost)

c). Ukusingathwa, igama lesizinda, nokuthuthukiswa kwewebhu.

Kungani udinga ibhulogi yebhizinisi lakho lokubhala elizimele?

Kunezizathu ezimbalwa zokuthi kungani ababhali abazimele badinga ibhulogi kufaka phakathi;

1. Kuyakusiza zibeke njengochwepheshe ekubhaleni uzimele. Kufana nokubonisa abangase babe amaklayenti ukuthi unakho okudingekayo ukuze wenze umsebenzi wenziwe kahle.
2. Ukubhuloga kuheha ama-gigs wokubhala ozimele: Izinjini zokusesha zithanda okuqukethwe okusha futhi amabhulogi okubhala ngokuzimele ahlinzeka ngalokho. Uma ubloga ngokungaguquki, uzoqala ukubona ukwanda kwamathuba okubhala ozimele.
3. Kukusiza ukuthi wakhe umphakathi wababhali abazimele: Ibhulogi iyindawo enhle yokuthi ababhali abazimele bahlangane futhi babelane ngomsebenzi wabo, imibono, namathiphu. Futhi kuyindlela enhle yokuthola imisebenzi yokubhala ozisebenzelayo.
4. Ibhulogi ingakusiza wenze imali ngokubhala ozisebenzelayo. Ukubhuloga kungenye yezindlela ezisebenza kahle kakhulu ababhali abazimele abangenza ngazo ukubhala ngokuzimele.
5. Uma ababhali abazimele benebhulogi, maningi amathuba okuba benze njalo thola imisebenzi yokubhala ozisebenzelayo ku-Upwork noma i-Freelancer kunalokho uma bengenayo ibhulogi. 

5). Ibhulogi mayelana ne-niche yakho oyikhethayo.

Njengoba kushiwo ngaphambili, indawo yakho yokubhala ozisebenzelayo iwuhlobo lokubhala ozimele osebenza ngokukhethekile kulo. Unezindatshana zokubhala ozisebenzelayo ongakhetha kuzo ezihlanganisa;

Ukubhala okuzimele kwe-SEO: Ababhali be-SEO abazimele babhala okuthunyelwe kwebhulogi kumakhasimende ahlukene (amabhizinisi) futhi babasize benze amawebhusayithi abo aphezulu ku-Google nakwezinye izinjini zokusesha.

Ukubhala ngokuzimele okuqukethwe: Ababhali abazimele bokuqukethwe bagxile ekwakhiweni kokuqukethwe kwamaklayenti ahlukene (amabhizinisi). Bangochwepheshe ku ukudala okuqukethwe lokho kuyakhanga futhi kuyaphoqa. Ungafunda kabanzi ngakho lapha.

Ghost freelance writing: Ababhali abayizipoki babhala amaposi ebhulogi nanoma yiluphi olunye uhlobo lokuqukethwe lweklayenti ngalinye, elithola ikhredithi ngomsebenzi.

Ukubhala ngokuzimele kokukopisha: Ababhali abazimele bokubhala amakhophi bangochwepheshe ekudaleni ikhophi enamandla nekholisayo yamawebhusayithi, izincwajana, amaflaya, nezinye izinto zokumaketha.

Ukubhala kokuzimela kobuchwepheshe: Ababhali abazimele bezobuchwepheshe babhala imibhalo yezobuchwepheshe efana namamanyuwali eziyalezo, amaphepha amhlophe, kanye nokucaciswa kwesoftware.

Manje njengoba usuyazi i-niche yakho yokubhala ozisebenzelayo, sekuyisikhathi sokuqala ukubhuloga ngayo! Lapho ubhuloga ngokungaguquki mayelana ne-niche ethile, uzoqala ukubona ukwanda kwamathuba okubhala ozimele kuleyo niche. Futhi amakhasimende angaba khona azobona ukuthi unolwazi futhi unolwazi kulo mkhakha.

Ukuze uphumelele ekubhaleni ngokuzimele, kufanele ube nothando nge-niche yakho yokubhala ozimele. 

Khumbula: ababhali abazimele ababhala nge-blog mayelana nezindawo zabo zokubhala ezizimele banamathuba amaningi okuthola imisebenzi yokubhala ngokuzimele kunalabo abangayifundi.

Ingabe uyidalile ibhulogi yakho futhi ubhala ngenkuthalo ngezihloko ozincamelayo?

Maduze uzoqala ukuthola amaklayenti adinga usizo ngokuqukethwe kwawo.

Ngaphambi kokuthi lokho kwenzeke, udinga ukwenza isiqiniseko sokuthi unamasampula ohlobo lokuqukethwe ofuna ukugxila kukho.

6). Bhala Amasampula.

Ngaphambi kokuthi iklayenti elibhala lizimele likuthembe ngezidingo zalo zokubhalela lizimele, lidinga ukubona amasampula omsebenzi wakho.

Futhi yilapho iphothifoliyo yombhali ozisebenzelayo ingena khona. Iphothifoliyo yombhali ozisebenzelayo iqukethe amasampula okubhala ozimele abonisa amakhasimende akho okungenzeka ukuthi uwenzele lokho ongawenzela wona njengombhali ozisebenzelayo.

Ungaba nephothifoliyo yakho yokuzimela njengengxenye yephrofayela yakho kumawebhusayithi akho noma ungawadala ngendlela ehlukile ku-Google Amadokhumenti.

Konke kuncike kulokho okuncamelayo.

Nawa amanye amathiphu okuthi ungawakha kanjani iphothifoliyo yombhali ozisebenzelayo osebenzayo:

Isinyathelo sokuqala kuwukuthi nquma ukuthi iyiphi inkundla ofuna iphothifoliyo yakho ezimele ibe kuyo.

Ungasebenzisa iwebhusayithi yokubhala ozisebenzelayo njenge-Upwork noma i-Freelancer, isayithi lakho lombhali ozisebenzelayo, noma i-Google Amadokhumenti. 

Uma unewebhusayithi yokubhalela ozisebenzelayo (njengaleli), bese ngincoma ukuyisebenzisa njengephothifoliyo yakho ezimele. Uma kungenjalo, i-Google Amadokhumenti izokwanela. 

Okulandelayo, nquma ukuthi yimaphi amasampula okubhala ozisebenzelayo ofuna ukuwafaka kuphothifoliyo yakho ozisebenzelayo.

Uzofuna iphothifoliyo yakho ozimele ukuthi ibonise uhlobo lwemisebenzi yokubhala ozisebenzelayo oyifunayo kanye nokuthi obani izithameli zakho ezihlosiwe (amakhasimende angaba khona). 

One into ebalulekile mayelana namaphothifoliyo ezisebenzelayo ukuthi kufanele abe nolwazi lwakamuva. Qiniseka ukuthi ubuyekeza iphothifoliyo yakho ozisebenzelayo njalo ngamasampula amasha okubhala ozisebenzelayo.

Ukuba nesizindalwazi sombhali ozimele akudingekile kakhulu ikakhulukazi uma usaqala kodwa kungaba yinzuzo ngokuhamba kwesikhathi ngoba kukunikeza ukulawula phezu kwayo yonke into futhi lokhu kwandisa amathuba akho okuthola imisebenzi yokubhala yokuzimela.

Noma kunjalo, uma ungafuni ukuyidala njengamanje, ungavele usebenzise i-Google Amadokhumenti njengephothifoliyo yombhali ozisebenzelayo futhi lokho kungasebenza kahle.

Isinyathelo esilandelayo uku qiniseka ukuthi amasampula akho okubhala ozimele ayasebenza.

Manje, lokhu kulula. Qiniseka ukuthi okuqukethwe kwakho kubhalwe kahle, akunaphutha, futhi kuyaheha. Ungasebenzisa i-Grammarly ukuzuza imiphumela oyifunayo.

7). Qala ukuphonsa okubandayo.

 

Ingabe usukwenzile konke lokhu futhi awukawatholi amaklayenti? Qala ukuphonsa okubandayo.

Imisebenzi yokubhala ngokuzimela ngeke nje iwele emathangeni akho ubusuku bonke. Kufanele uzenze zenzeke futhi ungakwenza lokho ngokufinyelela.

Xhumana namakhasimende abhalayo azimele angathanda ukuqasha ababhali abazimele abanamakhono, isipiliyoni, nobungcweti onabo! 

Kubizwa nge-cold pitching ngoba kuhlanganisa nokuthumela isiphakamiso sokuzisebenzela ekhasimendeni elibhalayo elizimele ongalazi.

Futhi kungase kube nzima kakhulu, ngiyazi. Kodwa uma uhlome ngesiphakamiso esizimele esiklanywe kahle, iklayenti lokubhala elizimele lizocabanga okungenani ukukuqasha kuphrojekthi.

Nawa amanye amathiphu wokuthi ungaqala kanjani ukuphonsa okubandayo:

Okokuqala, yenza ucwaningo lwakho futhi uthole amaklayenti okubhala ozimele abadinga ababhali abazimele njengawe. 

Ungasebenzisa i-Google ukucinga imisebenzi yokubhuloga, amabhodi omsebenzi wokubhala ozisebenzelayo, amaqembu ezinkundla zokuxhumana (amaqembu e-Facebook), noma izimakethe ezizimele ezifana ne-Upwork ne-Freelancer. 

Umgomo ukukhomba amathuba okubhala ngokuzimele afana namakhono akho nolwazi lwakho njengombhali ozisebenzelayo.

Uma usuwahlonze amaklayenti okubhala ozimele, uwathumelele isiphakamiso esizimele.

Isiphakamiso sakho esizimele kufanele sifake lokhu okulandelayo:

• Igama lakho kanye nolwazi lokuxhumana
• Uhlobo lwezinsizakalo zokubhala ozisebenzelayo ozinikezayo
• Isifinyezo samakhono akho nolwazi lwakho njengombhali ozisebenzelayo
• Izixhumanisi zephothifoliyo yakho ozisebenzelayo noma i-Google Amadokhumenti (noma kokubili)
• Kungani ungumbhali ozimele ohamba phambili wephrojekthi
• Ukhokhisa malini ngehora (noma isilinganiso sephrojekthi)
• Ukutholakala kwakho
• Imigomo nemibandela yakho

Isiphakamiso esizimele kufanele sibhalwe kahle, sisebenze kahle futhi sihehe. Futhi kufanele futhi ihambisane nezidingo zeklayenti lokubhala elizimele.

Uma ukwazi ukufeza lokho, usendleleni eya ekutholeni imisebenzi eminingi yokubhala ngokuzimela!

Isiphetho.

Uma ulandela lawa macebiso, uzobe usendleleni yokuqala ibhizinisi lokubhala uzimele ngaphandle kwemali noma ulwazi.

Khumbula nje ukuthatha izinto isinyathelo esisodwa ngesikhathi futhi ungakhungatheki. Okubaluleke kakhulu ukuthi uqalise namuhla! 🙂

Umakwe Nge: Iba Umbhali Ozimele Ongenakho Isipiliyoni • Ungakuqala Kanjani Ukubhala Ngokuzimele Ungenalo Isipiliyoni • Thola Umsebenzi Wokubhala Ozimele ngo-2022 • Izindlela zokungena ekubhaleni ngokuzimele ngaphandle kwesipiliyoni