Ungakwenza Kanjani Ukubhalwa Kwemali eNdiya e2024

Kokuthunyelwe kwanamuhla, ngizokufundisa indlela yokwenza imali yokukopisha eNdiya.

I-Copywriting ingomunye wemisebenzi emidala kakhulu esukela lapho amaphepha aphrintiwe eqala ukutholakala emigwaqweni.

Igama langempela elithi 'copywriting' lisho inqubo yokubhala amagama okuhloswe ngayo ukuthengisa imikhiqizo noma amasevisi. Kanjalo, umkopishi ngumuntu obhala izingcezu zokuthengisa.

Uma ubheka umbhalo wokukhangisa wokukhangisa (kamuva uzobona ukuthi lezi zinto ezimbili zihlobene kanjani) zihlehlela emuva ezikhathini zaseBabiloni.

Njengomkopishi oqalayo, kulapho uzokwenza khona iphutha.

Ungase uqale ukucabanga ukuthi njengoba lo msebenzi omdala kangaka, awusasebenzi. Kodwa ingabe kunjalo?

Ngizokunikeza lokho ngoba mhlawumbe awazi ukuthi namuhla, kunanini ngaphambili, ukukopisha kuyinsika yokumaketha kwe-inthanethi (i-digital marketing).

Lokhu kwenziwe kwaba nokwenzeka ngokuvela kwe-inthanethi kanye ne-Web 2.0.

Hhayi-ke, kuphephile ukusho ukuthi noma imigomo yokukopisha ingakagugi nakancane, amafomu noma izitayela zine,

Ngokwesibonelo, phakathi nezinsuku zayo zangaphambili, ukukopishwa kwakunikelwa kuphela ngephepha (omagazini namaphephandaba).

Namuhla, ukukopisha kwenziwa kakhulu ku-inthanethi ngezikhangiso, izincwadi zezindaba ze-imeyili, amakhasi okufika, amavidiyo, njll.

Kuyini Kahle I-Copywriting?

Kuwubuciko bokuhlela kabusha amagama ukuze kudayiswe izinto. Esikhundleni sokuzama ukwehlisa imikhiqizo emphinjeni weklayenti, esikhundleni salokho ungasebenzisa ulimi oluhehayo ukuze ulenze lithenge kuwe.

Kucabange njengokudayiswa okubhaliwe, kodwa esikhundleni sokuba 'sebusweni bakho,' usebenzisa ulimi 'olumnandi' olushiya umfundi edonsa isikhwama semali futhi athenge ngaso leso sikhathi.

Yebo, lokho kungenzeka.

Futhi labo asebefunde leli khono balala kahle ebusuku bazi ukuthi akusadingeki bakhathazeke ngemali.

Kungani?

Ngoba abakopishi yibona abadingeka kakhulu njengamanje. Ungangikholwa?

Bheka lezi zibalo:

• Abafundi basebenzisa kuphela u-20% wokuqukethwe ekhasini (Isifundo nguNielson Norman Group). Ingabe ufuna ukufunda okwengeziwe? Sebenzisa amasu okukopisha
• U-73% wezinkampani uqasha umuntu ozophatha ukukhangisa kokuqukethwe kwabo (Content Marketing Institute).
• Abakopishi abazimele, njengawe, bathola okungenani u-$250 ngehora (AmaHaki Azimele)

Lokhu kukubonisa ukuthi kusho ukuthini ukukopisha emabhizinisini anamuhla.

Ungaba kanjani umkopishi

Ngaphambi kokuthi ngikubonise indlela yokwenza imali yokubhala e-India, ake ngikuhambise kafushane ezinyathelweni ongazithatha manje futhi ube umkopishi zingakapheli izinsuku eziyi-14.

Okokuqala, shiya izitifiketi zakho zasekolishi ngoba ngeke uzidinga lapha. Ukubhala amakhophi akudingi imfundo esemthethweni. Kodwa ungakuvumeli lokhu kukukhohlise.

Kuyi-niche ekhetheke kakhulu edinga ukuzinikela okuphezulu kanye nomyalo wolimi oluncengayo.

Nawa amakhono okufanele ube nawo kunoma ngubani onentshisekelo yokuba ngumkopishi:

• Amakhono okubhala e-Stellar - uma ukwazi ukubhala kahle, kuzoba umfutho omkhulu emsebenzini wakho wokukopisha. IsiNgisi siwulimi oludumile lapha, ngakho qiniseka ukuthi uyasiqonda.
• Iso ngemininingwane -Amakhono okuhlola amaphutha abalulekile. Uzodinga ikhophi engenaphutha ngoba isithunzi sakho njengomkopishi sigibela kuso.
• Umqondo onelukuluku - uzobe ubhala ngemikhiqizo noma izinsizakalo ongazi lutho ngazo. Futhi ilukuluku kuphela elizokungenisa esigabeni socwaningo. Ukukhuluma ngocwaningo, bheka imfuneko elandelayo
• Amakhono okucwaninga asezingeni eliphezulu - udinga izinto ezimbili zokubhala ikhophi ethonyayo: bamba isihloko nokuqonda okujulile kwezithameli eziqondiwe

Uma usukwazi ukufinyelela lokhu, ngena ezintweni eziyisisekelo zokukopisha.

Yilapho izifundo nezifundo zisiza khona. Futhi kukhona ithani lezinto zamahhala ezizokusiza ngalokho.

Ekugcineni, ungumkopishi, manje sekwenzenjani?

Ungakwenza Kanjani Ukubhalwa Kwemali eNdiya

Uhlome ngamakhono akho, nansi eminye imibono yokwenza imali ngokubhala ngokukopisha.

1. Iba freelancer

Njengoba sishilo ekuqaleni, izinkampani zihlala zifuna abakopishi abanekhono ukuze basize ukukhiqiza imali eyengeziwe. Nokufakazela ukuthi baqonde ibhizinisi, bakhuluma nezikhwama zemali etafuleni.

Khumbula ngokwesilinganiso, umkopishi ozisebenzelayo uhola okungenani u-$250 ngehora. Cabanga ukuthi uzobe uzuzani phakathi nenyanga!

I-Freelancing iyindlela okufanele uhambe ngayo ngoba:

• Usetha amanani akho
• Thatha amaphrojekthi njengoba ubona kufanelekile
• Lawula imigomo yokukhokha, noma ngabe ufuna ukukhokhelwa iphrojekthi ngayinye kumakhomishini, noma womabili

Uma lokhu kuzwakala njengokuthile ongakuthakasela, landela lezi zinyathelo:

1. Iya ezimakethe ezizimele eziku-inthanethi njenge Kuyaqhubeka, kanye ne-Fiver.com bese uvula i-akhawunti
2. Thatha amaklayenti ambalwa mahhala, futhi ngokushintshana, uwacele ubufakazi
3. Yakha iphothifoliyo lapho ekhombisa okwenzile.
4. Setha amanani akho (kuye ngemigomo yakho yemali engenayo)
5. Qala ukuthumela ama-pout pitches

Landela lezi zinyathelo futhi uzothola iklayenti maduze.

2. Bhala izikhangiso zamaklayenti

Uke wazibona zonke lezo zikhangiso ezinkundleni zokuxhumana, kungaba i-Facebook, Instagram, noma i-Google?

Ngizwe:

Ngokuzayo lapho uhlangana nazo, thatha isithombe-skrini bese uqala ukuzihlola. Cabanga ngalokho abakwenzayo okungalungile nokuthi ungabasiza bathuthuke.

Uhlome ngalolu lwazi, qhubeka uthuthele umnikazi umlayezo ochaza ukuthi ungubani nokuthi ungamsiza kanjani ukuthi athuthukise izikhangiso zakhe okumsiza ukuthi athengise okwengeziwe.

Ngiyakuthembisa, akekho ozonqaba isithembiso sokwanda kokuthengisa.

Nansi indlela umlayezo wakho okufanele ubukeke ngayo:

'Sawubona John, lo nguKenn, umkopishi wezikhangiso ze-Facebook. Ngithole isikhangiso sakho mayelana ne-XYZ futhi angizange ngisize kodwa ngabona ukuthi ishoda nge-ABCD. Uma ungashintsha lokhu kube lokhu, ungathola abaqondisi abaningi. Uma udinga usizo, ungazise, ​​ngaphandle kwalokho, umsebenzi omuhle kakhulu.'

3. Thengisa imikhiqizo online

Njengoba ukuqonda ukukopisha kakhulu, kungani ungakusebenziseli ukuthengisa imikhiqizo yakho?

Yebo, qhubeka ukhethe umkhiqizo odumile ku-inthanethi (futhi akudingekile ukuthi ube ngowakho, ungabhalisa njengenxusa).

Uma usunomkhiqizo, qhubeka ubhale ikhophi yokuthengisa ukuyikhangisa, uyilayishe ku-inthanethi, bese ulinda ukuthengiswa. Ungakha iwebhusayithi noma usebenzise amakhasi okufika amahhala afana nokuchofoza amafaneli.

4. Dala futhi udayise izifundo

Lokhu okwababhali abanolwazi. Uma ulazi kahle ikhono, kungani ungaminyanisi konke okufundile ukuze wenze isifundo esisheshayo nesilula ukugayeka?

Lokhu kungaba ngesimo sevidiyo, i-eBook, noma i-webinar. Bese ukhokhisa abantu ukuthi bafinyelele isifundo.

Ngokwesibonelo:

Mhlawumbe uthole amasistimu ahlukile akusize ukuthi ubhale ngokukopisha.

Manje, thola ukuthi uzenza kanjani ziphindaphindeke, zifake enqubweni yesinyathelo ngesinyathelo, bese uzipakisha njengesifundo.

Ukwenza ukuthengisa okwengeziwe ukuthengisa isifundo sakho:

• Dala i-mini-course yamahhala enikeza umbono wesifundo esikhulu
• Nikeza amabhonasi abaluleke ngempela njengeseshini yomuntu ngamunye nawe
• Sebenzisa ukuthengisa phansi (ukunikeza okuthile okungabizi kakhulu) nokuthengisa (ukunikeza ngemikhiqizo eyengeziwe ngemuva kokuthenga)

Ngibona ababhali abaningi bekopisha bephishekela lo mzila futhi ngesizathu esihle. Amamajini ayamangalisa futhi athatha umsebenzi omncane.

5. Ukubonisana nokukhuluma

Uma ungafuni ukwenza noma yimuphi umsebenzi, lokhu kungokwakho.

Izinkampani zingakuqasha ukuze usize amaqembu azo athengisayo abhale ikhophi engcono. Ikhokha kahle futhi awudingi ukwenza noma yimuphi umsebenzi wangempela.

Futhi, ungabamba amasemina akhokhelwayo nezinkundla zokucobelelana ngolwazi endaweni yangakini. Fundisa osomabhizinisi bendawo ngezindlela ezingcono kakhulu zokukopisha.

Yini okufanele uyenze ngokulandelayo ngemva kokufunda indlela yokwenza imali yokukopisha?

Qhubeka futhi uhlole lokho okufunde lapha.

Khumbula, uma kuziwa ekubhaleni ikhophi, akupheli ukuzifundisa wena. Mhla uzoyeka ukufunda wusuku oyobe ungabalulekile ngalo.

Ukwengeza, udinga indlela yokutshala imali oyithola ngobuciko bakho. Kanjalo, sesha kule webhusayithi ukuze uthole imihlahlandlela kuyo indlela yokwenza imali eyengeziwe.