Ungaliqala Kanjani Ibhizinisi Eliku-inthanethi eKenya Ngaphandle Kwezimali Zokubhalisa

Ukuqala ibhizinisi eliku-inthanethi eKenya akudingeki ukuthi kubize! Kulokhu okuthunyelwe kwebhulogi, sizoxoxa ngokuthi ungaliqala kanjani ibhizinisi ngaphandle kokukhokha noma yiziphi izimali zokubhalisa. Lena inketho enhle kosomabhizinisi abasaqala futhi abangenayo imali eningi yokutshala imali.

Sizophinde sixoxe ngezinye zezinto okudingeka uzenze ukuze uthuthukise ibhizinisi lakho. Ngakho-ke, uma usukulungele ukuyisa ibhizinisi lakho ezingeni elilandelayo, qhubeka ufunda!

Kungenzeka yini ukuqala ibhizinisi ngaphandle kwemali eKenya?

Yebo, kungenzeka ukuqala ibhizinisi ngaphandle kwemali.

Ziningi izindlela zokuqala ibhizinisi ngaphandle kokuchitha ngisho indibilishi.

Enye yezinketho ezinhle kakhulu zosomabhizinisi abasanda kuqala ukuqala i ibhizinisi online. Lokhu kungaba yindlela enhle yokwenza izinyawo zakho zibe manzi futhi ubone ukuthi ibhizinisi likulungele yini.

Ziningi izinzuzo zokuqala ibhizinisi eliku-inthanethi.

Esinye sezizathu eziyinhloko ezenza abantu bakhethe lolu hlobo lwebhizinisi yingoba lubavumela ukuthi bagweme izindleko eziphezulu njengokuqasha noma izikweletu zikagesi ngokusebenza ekhaya esikhundleni. 

Enye inzuzo ukuthi asikho isidingo sendawo ebonakalayo okusho ubungozi obuncane obuhambisana nokuvula isitolo eKenya ezindaweni obungeke uthole amakhasimende ngazo.

Manje, ukuze uqale ibhizinisi eliku-inthanethi eKenya ngaphandle kwemali yokubhalisa, udinga ukuhamba nale mibono yebhizinisi elandelayo;

1). Qala ibhizinisi lokumaketha elihlangene

Ukumaketha okuhlangene kuwuhlobo lokukhangisa okusekelwe ekusebenzeni lapho uzuza khona amakhomishini ngokuthengisa okukhiqizwa ngewebhusayithi yakho noma amakhasi enkundla yezokuxhumana.

Ungaliqala kanjani ibhizinisi lokumaketha elihlangene eKenya? 

Uzodinga umkhiqizo omuhle nokuqukethwe okuthile okuzungeze lesi sihloko ukuze abantu bakuthole kuthakaseleka ngokwanele ukuthi bachofoze kulezo zihloko abazifundayo baye kusayithi lakho.

Uzodinga futhi iwebhusayithi noma ibhulogi lapho ungakhangisa khona imikhiqizo kanye nendlela yokulandelela ukuthengisa (imvamisa nge- kokujoyina Uhlelo).

Lapho abantu bethenga ngesixhumanisi sakho sobulungu, uthola ikhomishini kulokho kuthengiswa. 

Okunye okudumile Izinhlelo zokuthengisa ezihambisanayo kufaka phakathi iJumia KOL Program, Amazon Associates, Clickbank, kanye neRakuten Marketing.

Kungani lobulungu ukumaketha? 

kokujoyina kuyindlela enhle yokuqala ibhizinisi eliku-inthanethi ngoba kulula ukuqalisa futhi izinhlelo eziningi zinikeza amanani aphezulu wekhomishini. 

Futhi, awudingi noma iyiphi i-inventory noma izindleko zangaphambili eziyenza ibe inketho enobungozi obuncane kosomabhizinisi.

Ungakwazi futhi ukuphromotha imikhiqizo evela kumikhiqizo yakho eyintandokazi okusho ukuthi uzobe uphromotha into oyithandayo.

b). Qala i-ejensi yokuthengisa okuqukethwe

Okuqukethwe ukumaketha kuwuhlobo lwesu ledijithali egxile ekudaleni nasekusabalaliseni okuqukethwe okubalulekile, okuhlobene, nokungaguquguquki ukuze kuhehe abantu abangaba nentshisekelo kulokho ongakunikeza.

Uyiqala kanjani i-ejensi yokumaketha okuqukethwe? 

Ukuqala okuqukethwe ibhizinisi lokumaketha kuzodinga ukuthi udale uhlobo oluthile lwewebhusayithi noma ibhulogi lapho izethameli zakho zingathola ulwazi olwengeziwe ngawe namasevisi akho.

Uzodinga futhi ukudala okuqukethwe kwekhwalithi ephezulu kwewebhusayithi yakho noma ibhulogi, kanye nezinye iziteshi zokusabalalisa ezifana nenkundla yezokuxhumana, ukumaketha nge-imeyili, nokubhuloga kwezivakashi.

Ukuze uqalise, unganikeza ukubonisana kwamahhala noma ukuhlolwa kokuqukethwe ukuze usize amakhasimende angaba khona aqonde ukuthi hlobo luni lokuqukethwe okufanele ngabe ayakha nokuthi angalithuthukisa kanjani isu lawo lokuthengisa jikelele.

Kungani ukuthengiswa kokuqukethwe? 

Ukumaketha okuqukethwe kuyindlela enhle yokuqala ibhizinisi eliku-inthanethi ngoba kungenye yamasu edijithali asebenza kahle kakhulu okuheha abaholayo namakhasimende. 

Futhi, kunokuncintisana okuningi kulesi sikhala ngakho uzodinga ukukhiqiza okuqukethwe kwekhwalithi ephezulu uma ufuna ukugqama esixukwini.

c). Qala isitolo se-e-commerce

I-e-commerce ibhizinisi wuhlobo lwebhizinisi eliku-inthanethi elithengisa imikhiqizo kanye nezinsizakalo ngewebhusayithi noma isitolo se-inthanethi.

Ungasiqala kanjani isitolo se-e-commerce eKenya? 

Isinyathelo sokuqala ukukhetha i-niche yesitolo sakho. Lokhu kungaba yinoma yini kusukela ezimpahleni nasezintweni zikagesi kuya ekudleni noma ekuhlobiseni kwekhaya. 

Uma usunqume ukuthi hlobo luni lwemikhiqizo ezothengiswa esitolo sakho, sekuyisikhathi sokukhetha ukuthi iyiphi inkundla engcono kakhulu yokwakha isiza se-e-commerce: Thenga, Woocommerce (WordPress), I-Magento Community Edition (Magento CE), njll.

Okulandelayo, uzodinga ukuklama ikhasi eliyisiqalo lesitolo sakho namakhasi omkhiqizo anezithombe noma amavidiyo azoheha amakhasimende. 

Ungakwenza lokhu ngokusebenzisa umakhi wewebhusayithi efana Wix, Squarespace, Weebly, njll.

Ekugcineni, uzofuna ukumisa uhlelo lokukhokha nge-e-commerce ukuze amakhasimende akhokhele imikhiqizo afuna ukuyithenga esitolo sakho.

Kungani i-e-commerce? 

I-E-commerce iyindlela enhle yokuqala ibhizinisi eliku-inthanethi ngoba lilula futhi alibizi uma liqhathaniswa nezinye izinhlobo zamabhizinisi. 

Awudingi i-inventory noma izindleko zangaphambili okwenza kube inketho enobungozi obuncane kosomabhizinisi. Futhi, ungakwazi ukufinyelela izethameli eziningi ngokuthengisa imikhiqizo ku-inthanethi.

d). Qala i-ejensi yokuthengisa yedijithali

I-ejensi yokumaketha yedijithali iwuhlobo lwebhizinisi olunikeza izinsizakalo zokumaketha kumakhasimende afuna ukukhangisa amabhizinisi awo noma imikhiqizo ngokusebenzisa iziteshi zedijithali ezifana namawebhusayithi, inkundla yezokuxhumana, nokumaketha nge-imeyili.

Ungaqala kanjani i-Digital Marketing Agency? 

Isinyathelo sokuqala siwukwenza iwebhusayithi noma ibhulogi lapho amakhasimende angaba khona angathola ulwazi olwengeziwe ngawe namasevisi akho. 

Uzodinga futhi ukudala okuqukethwe kwekhwalithi ephezulu kwewebhusayithi yakho noma ibhulogi, kanye nezinye iziteshi zokusabalalisa ezifana nenkundla yezokuxhumana, ukumaketha nge-imeyili, nokubhuloga kwezivakashi.

Ukuze uqalise, unganikeza ukubonisana kwamahhala noma ukuhlolwa kokuqukethwe ukuze usize amakhasimende angaba khona aqonde ukuthi hlobo luni lwezinsizakalo zokumaketha kwedijithali ozinikezayo nokuthi angalithuthukisa kanjani isu lawo lokuthengisa jikelele.

Kungani I-Digital Marketing? 

Digital ukumaketha kuyindlela enhle yokuqala ibhizinisi eliku-inthanethi ngoba ingenye yezindlela eziphumelela kakhulu zokuheha abaphambili namakhasimende. 

Futhi, kunokuncintisana okuningi kulesi sikhala ngakho uzodinga ukukhiqiza okuqukethwe kwekhwalithi ephezulu uma ufuna ukugqama esixukwini.

e). Qala inkampani yokubonisana ngebhizinisi

Ifemu yokubonisana ngebhizinisi iwuhlobo lwenkampani olunikeza izeluleko zochwepheshe zokuthi izinqubo ezingcono kakhulu zamabhizinisi zingenziwa kanjani. 

Lokhu kubandakanya izindaba ezifana namasu okumaketha, isitayela sokuphatha, kanye nesakhiwo senhlangano.

Ungaqala kanjani Ibhizinisi Lokubonisana Nebhizinisi? 

Isinyathelo sokuqala siwukwenza iwebhusayithi noma ibhulogi lapho amakhasimende angaba khona angathola ulwazi olwengeziwe ngawe namasevisi akho.

Uzodinga futhi ukudala okuqukethwe kwekhwalithi ephezulu kwewebhusayithi yakho noma ibhulogi, kanye nezinye iziteshi zokusabalalisa ezifana nenkundla yezokuxhumana, ukumaketha nge-imeyili, nokubhuloga kwezivakashi.

Ukuze uqalise, unganikeza ukubonisana kwamahhala noma ukuhlolwa kokuqukethwe ukuze usize amakhasimende akho aqonde ukuthi hlobo luni lwezinsizakalo ozinikezayo nokuthi angawathuthukisa kanjani amabhizinisi awo. 

Kungani Ukubonisana Kwebhizinisi? 

Ukubonisana ngebhizinisi kuyindlela enhle yokuqala ibhizinisi eliku-inthanethi ngoba kungenye yezindlela ezisebenza kahle kakhulu zokuheha abaholayo namakhasimende.

Futhi, kunokuncintisana okuningi kulesi sikhala ngakho uzodinga ukukhiqiza okuqukethwe kwekhwalithi ephezulu uma ufuna ukugqama esixukwini.

f). Ukubhuloga

Ukubhuloga kuyinqubo yokubhala, ukushicilela, nokugcina ijenali noma ibhulogi eku-inthanethi. 

Ibhulogi ingasetshenziswa njengendawo yokukhipha imicabango yakho ngezihloko ezahlukahlukene, kanye nendlela yokwabelana ngolwazi nabanye abathanda ukuyifunda.

Ungaqala kanjani Ukubhuloga? 

Isinyathelo sokuqala kuwukuthi dala iwebhusayithi noma ibhulogi lapho amakhasimende angaba khona angathola khona ulwazi olwengeziwe mayelana nawe namasevisi akho. 

Uzodinga futhi ukudala okuqukethwe kwekhwalithi ephezulu kwewebhusayithi yakho noma ibhulogi, kanye nezinye iziteshi zokusabalalisa ezifana nenkundla yezokuxhumana, ukumaketha nge-imeyili, nokubhuloga kwezivakashi.

Ukuze uqalise, unganikeza ukubonisana kwamahhala noma ukuhlolwa kokuqukethwe ukuze usize amakhasimende akho aqonde ukuthi hlobo luni lwezinsizakalo ozinikezayo nokuthi angawathuthukisa kanjani amabhulogi awo. 

Kungani Ukubhuloga? 

Ukubhuloga kuyindlela enhle yokuqala ibhizinisi eliku-inthanethi ngoba kungenye yezindlela eziphumelela kakhulu zokuheha abaholayo namakhasimende.

Futhi, kunokuncintisana okuningi kulesi sikhala ngakho uzodinga ukukhiqiza okuqukethwe kwekhwalithi ephezulu uma ufuna ukugqama esixukwini.

g). Izinhlolovo eziku-inthanethi

Izinhlolovo eziku-inthanethi ziyindlela enhle yokuqoqa ulwazi kumakhasimende angaba khona mayelana nemicabango nemibono yawo ngezihloko ezahlukahlukene. 

Lolu lwazi lungasetshenziswa ukusiza amabhizinisi enza izinqumo ezingcono ngemikhiqizo kanye namasevisi abawanikezayo.

Ungaqala kanjani ukwenza izinhlolovo eziku-inthanethi eKenya?

Ukuze uqale ukwenza izinhlolovo eziku-inthanethi eKenya, uzodinga ukubhalisela i-akhawunti eyodwa kweziningi izingosi zokuhlola phandle lapho. 

Ngemuva kwalokho, okumele ukwenze ukugcwalisa ifomu labo lokubhalisa bese uqala ukuthola imali! 

Uma unenkinga yokuthola izingosi ezinhle zohlolovo eKenya bese ubheka uhlu lwethu lweziza eziphezulu zenhlolovo eKenya.

Ekuphetheni, ungaqala ibhizinisi lakho eliku-inthanethi eKenya ngaphandle kwemali yokubhalisa.

Kodwa-ke, kunezinto ezithile okufanele uzikhumbule ngaphambi kokuqala noma yiluphi uhlobo lwebhizinisi. 

Kufanele uqiniseke ukuthi inkampani noma umuntu unegama elihle lokwethembeka nokwethembeka. 

Uma bengenakho lokhu kungase kube ngcono ukubheka enye indlela.

Indlela engcono kakhulu yokuthola ukuthi ubuze noma wenze ucwaningo nge-inthanethi ngaphambi kokwenza noma yiziphi izinqumo.

Siyabonga ngokufunda!

Umakwe Nge: Imibono Yebhizinisi Eku-inthanethi eKenya Akukho Ukubhaliswa Kwasekuqaleni • ibhizinisi eliku-inthanethi e-kenya ngaphandle kwemali yokubhalisa • Qala Ibhizinisi Eliku-inthanethi EKenya Kalula Manje Ngenzuzo