Admit it! you want to start a small business in 2022 – to enhance your saving habit, to earn extra bucks.
Or just as a backup – for when you lose your full-time job or retire. And honestly, starting a small business is the best decision for that matter.
Given it grows to become profitable.
However, when making that brave decision to commit so much money into any business, you want to be sure that it will pay back the invested amount in due course.
But what’s that profitable business that guarantees a return on investment in the shortest time?
Is it a salon business, a beauty shop, a cosmetics supply store, a barbershop, or Forex?
I’m not sure.
I’d like to read your thoughts about this topic in the comment section. But first things first.
In today’s edition of Joon Business Ideas, we discuss the cost of starting a cosmetic shop in Kenya; we point you in the direction of some fast-moving beauty products in Kenya;
Connect you with the best cosmetics suppliers in the region & show you how to stock your beauty shop with consignment deals to reduce your inventory cost by at least 50%.
Are you onboard?
How Much Does it Cost to Start a Cosmetics Shop in Kenya?
Well, let’s explore two different beauty shop startup options.
1. Starting a Cosmetic Shop Online.
What you need: –
Social Pages with traffic – It costs nothing to own a Facebook page, and Instagram (Kylie Jenner built a multi-million cosmetics business on Instagram) page & Twitter.
Your social network will be your primary target market. It helps if the largest following is ladies.
You need a website – While it may be easy to just post your products on social media & hope for sales; you need something more solid to announce your relevance & to show the credibility of your business You can easily build a website by yourself in a few minutes.
It only costs Ksh. 1,599/= (for one year). An alternative is to pay me Ksh. 10,000 to help you do it.
You need to make an inventory of what you will be selling – It could be on paper & you only drop-ship when you have an order.
(Drop-shipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party & has it shipped directly to the customer.
As a result, the merchant never sees or handles the product)
Ask me how much you will need to start a beauty shop online.
I think 2,000/= is enough.
2. Opening a Physical Beauty Shop
For a physical store, there is a lot more involved than just a website (optional) & a physical address.
You will need to register your business name, get a business permit from your county government, design your store & stock it.
The Actual cost of opening a physical beauty shop offline is around: – Ksh. 100,000
- Cost of rent (varies by county, location & building structure) In Kisumu the average rental cost of a stall in town is Ksh. 7,000
- The average cost of a business permit in Kisumu is Ksh. 5,000 & Ksh. 7,000 depending on size & location of the store (Done on eCitizen)
- Business name registration costs an average of Ksh. 1,000 (done on eCitizen) you will need it if you want supplies on credit & to open a business account.
- Initial stock will cost at least Ksh. 50,000 (Could be less depending on what product you want to stock most & wholesale price)
- Cost of shelves & front display – budget for at least Ksh. 30,000
The Best Selling Beauty Shop Products in Kenya
To get your invested capital back in a short time, here’s what to sell in your cosmetics store. They move like wildfire.
- Makeup and Skin Care Products – Stock brands that are loved. You can get this info from your suppliers
- Quality Hair extensions
- Haircare Products
- Beauty Accessories
- Body lotion
- Deo sprays
- Hair lotions, food, and sprays
- Artificial Nails
Did I miss anything?
You need to stock that too.
Cosmetic Wholesalers in Kenya
There are very many wholesale stores for cosmetics in Nairobi downtown Nairobi – along River Road & Dubious Road.
If you don’t have so much time to window shop for the best prices then you can just make a direct order from this recommendation list.
- Best-lady Cosmetics
- Beauty Wholesale Kenya Limited
Reones Beauty & Cosmetic Supplies
How To Stock Your Beauty Shop Without Spending So Much Money
Because there is so much demand for beauty products, there is a certainty that your beauty shop will scale so fast that you may not meet some of your orders.
But remind me again,
what’s the reason why you wanted to start the cosmetics business?
Is it to make money?
Then you must make sure that all orders are met.
One of the easiest ways to ensure that you have enough stock to serve your demand is by partnering with cosmetics manufacturers & wholesalers.
Show them that you can move their products fast & you may get free consignment to pay when you sell. Some companies allow monthly payments. Others insist on weekly payments.
The best part about this deal is, you only pay when you sell. But you want to be in this business & build an empire. So, be enthusiastic, sell the most products & make prompt payments.
How to Make Your Cosmetics Sell
- Open your beauty shop regularly
- Market on social media (Has worked for Kylie Jenifer with her lip kit cosmetic now estimated to be worth $800 in under 2 years of operation)
- Get the best location for your store
- Sell a variety of cosmetics products
- Buy cheap from wholesalers & sell fairly to clients. Best prices help in customer retention.
- Speaking of customer retention (serve your customers well) they’ll always go back where they felt at home.
- Blog about your business to get targeted traffic
Did I miss anything in the article? Let’s discuss this in the comment section.
Frequently Asked Questions.
There are thousands of products you can stock at a beauty store in Kenya.
To name but a few, you can stock: -
- Makeup products - face primer, foundation, CC Cream, concealer, blush, highlighter, bronzer, setting spray/powder... to name but a few
- Haircare products -shampoo, conditioner, hair oils and serums, dry Shampoo, hair wax/pomade, hair mousse, heat protectant spray, sea Salt Spray... to name but a few.
- Skincare products - cleanser, toner, antioxidant serum, eye cream, spot treatment, moisturizer, sunscreen among other fast-moving products.
A beauty shop would be profitable if the owner is entrepreneurial enough and if he/she makes it a one-stop shop for all beauty products selling in both retail and wholesale.
For an online cosmetics or beauty shop, Ksh. 50,000 would be more than enough.
To open a stall, on the other hand, you may need an upwards of Ksh. 150,000
And to open a retail/wholesale beauty shop, you may need upwards of 1 million shillings to get started.
- Skincare products.
Just follow these 8 easy steps.
- Choose a product category in the cosmetics space.
- Build your brand.
- Create a business plan.
- Get funding for your business.
- Design a digital storefront.
- Create marketing and sales strategies.
- Open your doors
- Start tracking and analyzing.
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