7 Reasons Why TikTok Is a Great Marketing Tool for Your Business

If you’re not already using TikTok for marketing your business, you’re missing out! TikTok is a great way to connect with your target audience and build brand awareness. Here are 7 reasons why TikTok should be a part of your marketing strategy:

1). TikTok is popular with millennials.

It is no secret that the majority of account holders on TikTok are millennials. And it is also no secret that these Millenials (arguably) have a huge spending power (combined) compared to adults on TikTok.

You don’t believe me?

Go to TikTok and search for this hashtag (#TikTokMadeMeBuyIt) and do your research to see how many products TikTok made Millenials buy in 2024.

And if they are already buying other products because of recommendations made by affiliate marketers and other influencers on the platform, what are the chances that they won’t buy your product if you did short videos about it and posted on your TikTok account?

If you haven’t already started using TikTok for marketing, either because you thought these Millenials didn’t have enough spending power or because you thought that TikTok was merely for entertainment; change your mindset and try your hand in TikTok marketing.

You never know how much your revenue could grow by just posting regular TikTok videos.

2. TikTok is a great way to build brand awareness.

One of the main reasons why businesses should be using TikTok is because it’s a great way to build brand awareness.

By creating short videos (15 seconds or less) about your business, you can introduce your target audience to your products and services engagingly and entertainingly.

And since the majority of users are Millennials with money, you’re likely to reach a large number of potential customers.

In addition, because TikTok is a social media app, users are more likely to share your videos with their friends and followers, which can help to increase brand awareness even further.

If you’re looking for a way to build brand awareness quickly and easily, TikTok is the way to go.

3. TikTok is perfect for creating engaging content.

Unknown to many a young content creator, TikTok has the best and most easy-to-use editing tools for creating short engaging content.

With the TikTok editor alone, you can shoot 15-second videos of your product or yourself (talking about your product) and post to engage your audience.

If your videos are engaging enough, educative, and entertaining, you will in no time start seeing your TikTok traffic turn to buying customers.

The best part is, this is FREE traffic that you ain’t paying a dime for.

4. You can reach a large audience with minimal effort.

How much are you currently paying to advertise your business? Would you like to reduce that by a huge amount or even stop paying for traffic at all?

Try creating professional, highly engaging, and targeted TikTok videos.

If TikTok loves the content you create, they will no doubt market your videos to millions of viewers on the platform.

The best part is, this is Free traffic and you don’t need to convert them to buying customers or to add them to your mailing list for future retargeting.

You can use Beacons on TikTok as your lead magnet.

5. It’s perfect for promoting products and services.

Have I already mentioned that it’s only on TikTok where doctors come to talk about diseases and people listen, engineers simplify design processes, and people cheer, and eCommerce store owners sell products and people buy?

Why is this?

It’s because there is a lot of trust among community members on TikTok.

After a couple of videos of you talking about your product or services, you will end up starting to get direct messages from people who need help, need to buy products, tuition, courses… you name it.

If you want to make money in 2024 from a product or service and don’t know how or who to sell to, consider creating a TikTok account for your business and beginning to promote it with short videos.

You’ll start making money off your TikTok efforts.

6. You can use it to drive traffic to your website or blog.

TikTok recently released a feature that allows you to add a link to your profile.

This feature is available on creator accounts and business accounts.

If you are planning to start using TikTok for marketing, make sure you switch from a personal account – which is the default account you get when you create a new TikTok account, to a business account or a creator’s account.

Why is this important?

Because it’s the only way you will be able to add your website to your TikToks.

Try as much as you can though, not to make all of your videos promotional in nature.

It’s a good idea to mix up your content and include both promotional and non-promotional videos to keep your audience engaged.

When you get the chance for promotion, go ahead and talk about your website and let your audience know that they can click the link on your bio to access your website.

7. It’s great for building relationships with customers and clients.

Have I already mentioned that clients trust so fast when they can engage with you on one?

You can use TikTok to give your clients a rare chance to listen to your voice, a chance to see the face behind the product and to also chat with you and ask questions.

This is a great opportunity to build relationships with your clients and customers that will blossom into future business deals.

You can also use TikTok for market research by polling your audience about their thoughts on certain topics related to your product or services.

You’ll be surprised at the valuable insights you’ll get from this process.

Conclusion (Why is TikTok a Great Tool For Marketing?).

TikTok is currently the best social platform to promote your business. And The best part, you can still get a wider reach for Free.

That’s not to say though that you can’t pay for traffic if you want. TikTok also has a plan for advertising on the platform.

Learn more about TikTok advertising here.

Would you use TikTok to market your business in 2024?

Leave a comment down below. See you in the next post.

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