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I know this post (How to Make Money Blogging in Africa in 2020) may never be number 1 on google; especially since it is directly competing against authority names in the blogging niche.
Names like Jon Morrow, Ryan Robinson, Brian Clark, Neil Patel and thousands other notable bloggers.
All who already have at least one in depth article on the same topic. And are all ranking for the same keyword above 92,300,000 plus other blog results.
But who am I?
Am I not your KING?
The African blogging King?
Am I not Kenn Omollo?
Your tall dark chocolate Chinese eyed African King! Haha…
Wow! I can’t believe I just used the C word to describe myself.
My point, despite only blogging for one year (2019), not having gone through any blogging course and not at any point being sure if this thing would ever pay; I started my blog (Joon Online for Ksh. 1,599 only) and proudly earned more than $10,000 on my first year.
I don’t know about you but, in my village, this is a lot of money.
As such, earning Ksh. 1,000,000 plus though blogging (in my village) gives me as much a right to claim blogging kingship as it gives Neil Patel the right to be a King digital marketer of our generation. Sips… Haha 🙂
That settled, in today’s post of how to make money online we look at 7 different ways that anyone who has a blog can monetize their traffic and explain how each method goes.
If you visited this website in November or December 2019 then chances are you noticed us running a sponsorship message right by our logo.
Do you know know how much I made from that arrangement?
Ksh. 200,000 that’s an equivalent of $2,008.
See payment below.
But what is advertising on a blog and how does it work?
As Wikipedia puts it, advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
In blogging, the most common ad type used by the majority of bloggers are the CPC and CPM ads.
Disappointingly, CPC and CPM don’t pay as much as independent ads shown above, but they’ll keep you going when you can’t find private ads.
Examples of programs to join for CPC and CPM advertising are adsense, MGID, Taboola…
As an ad publisher on a CPC (Cost per click) also PPC (pay per click) deal, you’re given banner ads or native ads to place on your website’s ad placement areas and each time a visitor clicks on them you get paid.
CPM deals on the other hand imply that you (the website owner) gets paid a fixed amount based on how many people view the ads. CPM ads are also known as cost per 1,000 impressions ads because they are charged per 1,000 views.
If you ask me, independent/private ads are better than CPC and CPM ads
How to get brands to advertise on your website.
As much as my earning $2,008 on a single advertising deal may be enticing, you must recognize that I did not just start blogging on my first month and BOOM! there were thousands of brands already willing to work with me, it took time.
In fact, it took a whole year for me to get there.
A year to positioned by blog as a personal finance website with inimitable interest in Forex trading, brokerage and affiliate marketing.
I created luscious content and commanded the industry in my right. I still do BTW, hehe.
And even before XM, I was sure I’d get direct advertisers on Joon.
Because which brand doesn’t want to position itself in front of our 97,380 monthly visitors, with 481,620 monthly views?
I don’t know!
To get brands to have confidence on your blog and to advertise with you, show them what they’ll miss if they pass. Show them your active email subscribers, thousands of daily readers and an audience audience that’d rather be on your website than elsewhere for a specific product.
You can do this by making a media kit for your blogging business.
It’s OK to blurb about your brand, show facts (analytical stats from google analytics). And current conversion rates.
You would be surprised who wants to advertise on your blog and how much they are willing to pay.
To avoid over-quoting or under-quoting advertising prices, benchmark other sites to see what they charge.
At Joon we don’t charge anything short of $500 a month for ads and our contract must be signed for at least 2 months.
2. Affiliate Marketing
Affiliate marketing involves promoting a product or service which belongs to other brands for financial gains.
Because Joon started in December 2018, we were only able to earn $57 on our first year.
In 2019 Joon earned more that Ksh. 700,000 from affiliate marketing of different brands.
The most notable being the program shown below.
Our projections for 2020 are crazy and that’s because I already feel like a pro in this. Hehe…
How to Use Affiliate Marketing to Make Money Blogging
While affiliate marketing sounds as easy as just signing up for affiliate programs, using the links on your website and waiting to cash in when people buy through your links, it is not that easy.
To make reasonable income via affiliate marketing you’ll need to have good traffic coming to your blog.
And what better way is there to get quality traffic than to produce quality content and to optimize for search engines?
Still remember the phrase, the more the merrier?
That sh*t (more readers) works wonders in affiliate marketing.
The Best Affiliate Programs to Try in 2020
- Forex Affiliate Programs
- eCommerce Affiliate Programs
- General Affiliate Programs
- Web hosting affiliate programs
- Health Affiliate Programs
- Entrepreneurship Affiliate Programs
- Online Dating Affiliate Programs
- Senior Dating Affiliate Programs
- Marriage Counselling Affiliate Programs
- Gaming Affiliate Programs
- Travel Affiliate Programs
- Luxury Watches Affiliate Programs
- Luxury Jewels Affiliate Programs
- Beauty Affiliate Programs
- Running Affiliate Programs
- Fantasy Games Affiliate Programs
- Hiking and Camping Affiliate Programs
3. Make Money Blogging With Sponsored Posts
As an authority blog in your niche you will often get emails of brands who want to work with you because either the content on your blog resonate with their brand, they want to get a competitive edge over other brands in the space or basically to increase their market share.
Don’t turn them down, take this as an opportunity to make money with your website.
In fact, you can earn two ways with sponsored posts. Either as a publisher, just giving brands a platform to share with your audience and/or also as a freelance writer.
You can offer to write for them at an additional cost.
This is also important because when you do the writing, you control the narrative.
At Joon we charge $300 for sponsored blog content with 2 do follow links (valid for 1 year). We don’t mind if the links are affiliate links – provided the post’s on personal finance topics.
Below is an example of a company seeking to post a sponsored content on Joon basically because they read a similar post here and they liked it.
For the record, I charge $150 or more to write a single sponsored blog post.
The best part about sponsored content opportunity is, you can also pitch companies you have interest in working with.
Instead of waiting for them to reach out, just pen down a simple inquiry email and ask if they’d be willing to sponsor a post to your audience.
A company that’s focused on promoting its brand will obviously get back to you. And again, you want to be ready with your media kit when they do.
Show them your audience statistics, your social media followers, mailing list and any other relevant info that would make them to choose you instead of me. Haha…
4. Sell Digital Products to Make Money Blogging in Africa
Digital products are things like: – eBooks, online courses/workshops, images, video, or music; apps, plugins, or themes.
Most bloggers who already use sponsored posts, ads or affiliate marketing to make money blogging are also prone to selling digital products.
If you ask me, these bloggers already have a huge following thus good conversion rates and solid income.
Should you decide to monetize your blog with digital products, make sure you identify a problem in your niche and create a solution through your product.
Simplify the product as much as you can, test prices on pre-launch to see what your visitors would be comfortable paying.
If all goes well, go ahead. Make money.
Also Read: –
- Top 5 Instagram Businesses to Start in 2020
- 33 Small Business Ideas for Beginners in 2020
- Starting a Business for 10K | Top 10 Low Cost Businesses to Try in 2020
5. Make Money Blogging by Selling Membership
If your blog is sort of professional and you want to monetize without digital products ads or sponsored posts, why not sell membership plans?
Examples of professionals sites selling membership to interested visitors are: – Bloggers Association of Kenya, The Founder Magazine, Bizna among other blogs.
The best part about selling membership on your website is, you can project the exact amount to expect in the next month or year.
To make it more enticing, also include awards for whatever profession you are dealing in. Could be business, Forex accountancy or HR.
Awards also help stamp your blog as an authority in the region.
6. Use Your Blog to Sell Physical Products
If your business is already selling physical products and you have a website, use the blog section to create content with buyer keywords.
Example, if you have a store which sells electronics, you can always be the first to update the web with new products. You can also do reviews and allow visitors to review products too.
From experience, most visitors who go to websites with buyer related keywords end up buying. Especially if the user experience on your blog is good and they find you genuine.
An alternative to selling your own products and keeping inventory is drop-shipping.
As the definition goes, drop-shipping is a chain management process which allows you as a retailer or a blogger to sell physical products without owning them or ever keeping stock.
Your job is to basically sell physical products on your website and when you close a deal, your supplier packs, and ships the orders on your behalf. You keep anything you charged on top of the supplier price.
7. Make Money Blogging With Podcast Sponsorship
A podcast is an episodic series of digital audio files that a user can download in order to listen. Alternatively, the word “podcast” may refer to the individual component of such a series or to an individual media file. Wikipedia
If there are interesting topics in your blog that you’d like to discuss, why not put them in podcast series then monetize your feeds by getting brands to sponsor content on the podcasts?
Alternatively, you can ask for donations, sell premium episodes, sell ad spaces, syndicate your show to YouTube and earn on CPC or CPM methods.